I got asked this question recently in one of my groups – how do I market my boring business? Do you know what the lady does? She’s an accountant. She said ‘I can’t take photos of pretty things to put on instagram, my business isn’t exciting, nobody really wants to...
There are 3 words that pop up in my Facebook groups day after day and they are so destructive. They make you feel stressed. They make you feel you’re not good enough. They pile on pressure where there doesn’t need to be any. They make you feel overwhelmed and...
Let me share a secret with you. When my daughter was small she was convinced I have magic super powers. She thought I could see around corners, that I have a built in fib detector, that I can mind read and that I magically know the words to songs on the radio...
I remember when I first started out in business – I wasted so much time. Sales were pretty thin on the ground. I did things the hard way and I couldn’t see it because I didn’t know any better. Take new clients, for example. I was a marketing...
The night before my 6-year old daughter started a new school she was super-nervous as I put her to bed, so we had a mum and daughter chat about what was worrying her. She was scared that she’d do something wrong. That no-one would play with her. That she would be...
Ever been woken up by a text or phone call from a customer at the crack of dawn? Ever agreed to a job from a demanding customer even though you knew you’d have to burn the midnight oil to get done? Ever spend Christmas holidays working when you’d...
Most mornings you’ll find me being dragged through wet grass by a small, noisy, hairy thing that occasionally stops to poop. It’s one of my favourite parts of the day! I love it because it gives me time to chill after a (usually) frantic school morning. I...
I had a question from a lady saying someone had copied her entire business, from her website to her social media posts – there were just enough differences for it not to be a direct duplication (she had used slightly different images) but to the casual observer,...
Running out of cash is one of the most frightening (and sadly most common) things to happen to small businesses. It’s easily done if you’re not keeping an eye on things and can sometimes be hard to spot before it’s too late. So what can you do to...
So…you’re chatting away to someone and the conversation is flowing beautifully. They love your business, they are talking about how they need what you sell when, in the next breath, they ask you your prices. And the world stops, just for a second. In that...
