Small-but-powerful, bite-sized learning that fits into your day
Looking for help growing your gorgeous business? Great! You’re in the right place.
Check out my blog, podcast and Dream Business Academy and you’ll have everything you need to attract more customers, get more sales and make more money.
Get ALL my best-selling courses from The Girls Mean Business® in ONE PLACE for ONE easy annual payment of £99. Dream Business Academy includes Crafty Business School, Wellbeing Business School, Coaching Business School, the Big Girl Knickers Business Bootcamp, Supercharge Your Sales and over 70 amazing classes & courses to help you grow your gorgeous business PLUS a monthly group coaching call with Claire. What’s not to love?
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Hello, I’m Claire, marketing & business coach and the founder of The Girls Mean Business®.
I live in the north east of England with my husband, teenage daughter and dog in our dream property with 5 acres of land, a river, lots of beautiful trees, a barn for my husband’s business and a cottage for my mum.
I help business owners make more sales and more money through smarter marketing.
I also help business owners package up their knowledge and turn it into awesome online training products they can sell.
I love what I do and my customers get AMAZING results.
Today was a tuna porridge day. Yesterday, too.
It's easy. Make porridge. Add a tin of tuna.
Delicious... (if you're a chicken who's moulting and needs a bit more protein and something to warm herself up on a frosty morning in flockdown).
My 'girls' loved this.
I'm guessing you wouldn't.
And it made me think of you.
Sometimes we try to market things to people who don't appreciate or value them.
You don't want tuna porridge but my chickens LOVE it.
If you tried to market a mountain bike to me, I wouldn't be interested and I wouldn't see the value. I don't 'do' biking.
If you tried to sell me fishing gear or golf clubs, they could be the best in the world at an amazing price and I still wouldn't want them.
BUT I love to buy notebooks and gadgets and I'll happily spend a few thousand on a new Apple Mac because I value that.
Before you think of marketing to EVERYONE including people who are just not interested and can't see the value, try narrowing it down to your best-fit customers. I call them Super Customers because they can really boost your business.
Think about who is most likely to be interested, then think about where and how you can get in front of them.
If I came up with a line of tuna porridge for moulting chickens I'd put it in chicken-owner groups, I'd use chicken hashtags on Instagram, I'd do videos of me with my chickens, I'd add it to my website where I'd have lots of mentions and blogs about chickens and moulting. See what I mean?
You can do this and your marketing will work better when you do.
Love, Claire xx
PS: I teach you all about Super Customers in my Dream Business Academy AND I just added a Promotional Advent Calendar into the portal today for my members. Fancy joining? Link's in the bio!
#growyourbusiness #businessowner #smallbusiness #marketing#femaleentrepreneur #businesswoman #womaninmarketing #womeninmarketing #womeninbusiness #thegirlsmeanbusiness #thisgirlmeansbusiness #smallbusinesslove #smallbizowner #smallbusinessowner #womanbusiness #womanbusinessowner #femalebusinessowner #femalebusinessowners #marketingtips
Some people are looking for what you sell, at a certain price point. They believe that anything cheaper means it's not the real deal and you aren't the one they need.
Maybe it's time to step up, raise your prices, get visible and attract the people who don't want cheap?
Just saying!
Love, Claire xx
PS: I think you'll LOVE my Dream Business Academy - it's perfect for you if you want too raise your game! Link in the bio!
#pricing #smallbusinessowner
#growyourbusiness #businessowner #womeninbusiness #smallbusiness #marketing #bossbabe #femaleentrepreneur #mumpreneur #businesswoman #mumboss #womaninmarketing #womeninmarketing #womeninbusiness #thegirlsmeanbusiness #thisgirlmeansbusiness #smallbusinesslove #smallbizowner #smallbusinessowner #womanbusiness #womanbusinessowner #femalebusinessowner #femalebusinessowners #marketingtips #marketing #girlboss #mumpreneur #mompreneur #entrepreneur
t's easy to get overwhelmed in business (or even feel like a failure) when you're trying to attract lots of customers, get lots of sales and do ALL the things.
Why not start taking things one at a time?
One customer at a time. Focus on getting one happy customer, then the next one, then the next one.
One sale at a time - once you get one, you get can another and another.
One step at a time - you don't need to be on all the social platforms. You don't need to know everything about everything right away (if ever). Focus on getting one thing in your business working, then tackle the next bit.
You can do this and if you're only ever focusing on one thing at a time, it all feels much more doable.
Love, Claire xx
PS: You know there's a place where you can get help with this, right? My Dream Business Academy could be exactly what you need right now. Support without the overwhelm. Link is in the bio!
#growyourbusiness #businessowner #smallbusiness #bosslady #bossbabe #femaleentrepreneur #mumpreneur #businesswoman #mumboss #womaninmarketing #womeninmarketing #womeninbusiness #thegirlsmeanbusiness #thisgirlmeansbusiness #smallbusinesslove #smallbizowner #smallbusinessowner #womanbusiness #womanbusinessowner #femalebusinessowner #femalebusinessowners #marketingtips #marketing #girlboss #mompreneur #entrepreneur
Get clear on what you want from your business. What does success look like? What targets would you like to hit, by when? What, specifically, would you like to achieve?
Once you know where you're going, you can take steps to get there. You can do this 🔥
Love, Claire xx
#successful #motivational #hustlehard #careerwoman #success #inspiration #businessowner #dreambig #fitmom #ladyboss #bossbabe #mompreneur #motivationalquotes #ambition #entrepreneurlife #lifestyle #quoteoftheday #bosslady #femaleentrepreneur #feminist #girlboss #entrepreneurship #womenempowerment #businesswoman #goals #thegirlsmeansbusiness #womeninbusiness #awesomeplanner #thegirlsmeanbiz #thisgirlmeansbusiness
Don't create a business that makes you unhappy - change whatever isn't working for you and do what YOU want.
Love, Claire xx
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Why shouldn't you be successful?
Why can't you build this business of yours and make some decent money?
Why can't someone like you be a successful business owner?
The answer is: there is no reason at all why you can't do this.
You might not do it the 'usual' way (whatever THAT looks like).
You might take longer than you would like.
You might have to do it in bite-sized chunks around your busy life.
You might not do things the same way as that successful
business owner you follow on social media (and wonder how on earth they have managed it) but honestly? Why not you?
There are people out there right now doing what you want to do and making a success of it in their own way. You can do that too.
Get past those worries and doubts.
See if you can figure out YOUR best path (ignore what everyone else is doing) and go for it. What do you have to lose?
You are awesome.
Love, Claire xx
#growyourbusiness #businessowner #womeninbusiness #smallbusiness #marketing #bosslady #bossbabe #femaleentrepreneur #mumpreneur #businesswoman #mumboss #womaninmarketing #womeninmarketing #womeninbusiness #thegirlsmeanbusiness #thisgirlmeansbusiness #smallbusinesslove #smallbizowner #smallbusinessowner #womanbusiness #womanbusinessowner #femalebusinessowner #femalebusinessowners #marketingtips #marketing #girlboss #mumpreneur #mompreneur #entrepreneur
🛒 We don't need Superman, we need Super Customers!
What are they?
😍 Well, they are your SUPER FANS.
❤️ They are the customers in our business who are a GREAT FIT, they LOVE what we do and VALUE it. They keep coming back, they tell their friends, they are a total hero in your business!
😊 If you had an order book or diary full of them, your life would be a breeze and you would LOVE being in your business every day.
🎉 When you have Super Customers it makes your life much easier. You don't have to discount or haggle, you don't get snarky comments, you just have to keep being yourself and doing your thing and they will buy from you.
🧡 When you market to Super Customers you get more Super Customers.
😞 If you're not marketing to Super Customers, you're probably trying to market to everyone which is difficult and not very efficient. You'll get more bad-fits than good-fits and it will feel like very hard work.
❓Do you have any Super Customers in your business yet?
🔸 If not, start by working out what sort of person is the best fit for your business (hint: not everyone).
🔸 Narrow it down a bit (or a lot). Why are they such a good fit? What makes buying from you a no-brainer for them? Is it your customer service? Your location? Your choice? They way you do things? What do they value about you? The least important bit here is your pricing - if they only like you because you're cheap, that's not a Super Customer.
🔸 I could market to EVERYONE who has or wants to start a business but I wouldn't be able to speak to 'everyone' in same way that I speak to my Super Customers - women business owners who struggle with marketing and lack of time and want someone to help them make it easy. That's me.
🔸 Have a think about your customers and who is the loveliest to deal with and start there. How can you attract more people like them? Market to people like them.
Love, Claire xx
PS: I have help on Super Customers in my Dream Business Academy - link in the bio!
Just saying! Do you think like a business owner yet?
#growyourbusiness #businessowner #womeninbusiness #smallbusiness #bosslady #bossbabe #femaleentrepreneur #mumpreneur #businesswoman #mumboss #womaninmarketing #womeninmarketing #thegirlsmeanbusiness #thisgirlmeansbusiness #smallbusinesslove #smallbizowner #smallbusinessowner #womanbusiness #womanbusinessowner #femalebusinessowner #femalebusinessowners #marketingtips #marketing #girlboss #mompreneur #entrepreneur
It's not just about including the cost of your ingredients or kit (yes, even the stuff you already 'had in'), it's about including the cost of your time and then adding a profit.
You shouldn't end up out of pocket!
Value your time, value your expertise and market to people who value them as much as you. They are out there.
Love, Claire xx
PS: If you want to learn how to run your business more profitably, I have courses and classes to help you in the Dream Business Academy - only £99 per year - link in the bio.
#thegirlsmeanbusiness #thisgirlmeansbusiness #smallbusinesslove #smallbizowner #smallbusinessowner #womanbusiness #womanbusinessowner #femalebusinessowner #femalebusinessowners #marketingtips #girlboss #mumpreneur #mompreneur #entrepreneur #confidence
STUCK FOR MARKETING IDEAS?
My DAILY MARKETING INSPIRATION newsletter subscribers get this fabulous little e-book in their welcome email.
I send out marketing tips and ideas every day to my subscribers, so you're never stuck for ideas to grow your business.
Click the link in my bio to sign up (I think you'll love it!)
#growyourbusiness #businessowner #smallbusiness #marketing #bosslady #bossbabe #femaleentrepreneur #businesswoman #mumboss #womaninmarketing #womeninmarketing #womeninbusiness #thegirlsmeanbusiness #thisgirlmeansbusiness #smallbusinesslove #smallbizowner #smallbusinessowner #womanbusiness #womanbusinessowner #femalebusinessowner #femalebusinessowners #marketingtips #girlboss #mumpreneur #mompreneur #entrepreneur
If you want more sales and more engagement, you need to keep making offers, not just posting information posts. What's the difference?
An information post is 'here is my thing'
An offer is 'here is my thing, it could be exactly what you need - buy it now!'
It's not a big change, it just means adding calls-to-action to your posts, videos and emails.
What's a call to action? Well, it's asking/telling them to take action and you can use it to get more sales and more engagement.
🔸Try it now, you might love it!
🔸Buy now!
🔸Sign up now!
🔸Jump in now before it's too late!
🔸This could be what you're looking for, give it a go.
🔸Click to join!
🔸Hit that buy button!
🔸Quick, only a few left!
🔸Tell me what you think!
🔸Tag a friend!
🔸Drop a 'yes' in the comments!
🔸Vote now!
See what I mean? It takes an 'information' post and turns it into an 'action' post, just by adding a few words.
If you add a call-to-action people are more likely to buy. That's why we use them. You should try it now! (see what I did there?)
Love, Claire xx
PS: If you need ideas, inspiration and help with your marketing you will LOVE my Dream Business Academy. Just £99 for the year and you should SEE what's included, you won't believe it. Check it out in my BIO LINK (yep, just did it again!)
#thegirlsmeanbusiness #thisgirlmeansbusiness #smallbusinesslove #smallbizowner #smallbusinesslove #smallbusinessowner #womanbusiness #womanbusinessowner #femalebusinessowner #femalebusinessowners #marketingtips #marketing #girlboss #mumpreneur #mompreneur #entrepreneur #sellingtip #marketingtip
❓How many times have you sat at your computer trying to write a blog, just to have ZERO ideas even though you KNOW you must have stuff to write about? It's really common, it happens to us all - it's called Blogger's Block! 😟
💡So when it happens to you, how do you get past it? Well, I have 3 tips to help you get unstuck and get the ideas flowing again.
1⃣ Stop trying so hard. Have a browse through social media. Take a walk. Have a shower.
🚿Go do something else. The more you struggle to come up with ideas, the harder it will be to have any. If you give your brain a break and forget about blogging for a while, you will often be struck by inspiration when you least expect it!
2⃣ Look at your emails and the comments on your social media accounts.
📧What are your customers and fans asking? What would they love to know? What do they need help with? Take your cue from them. Blog about something THEY are telling you they are interested in - answer their questions. You will find it much easier to write a blog that way.
3⃣ Do my BLOGGING BRANCHES exercise.
🌿Come up with 2 or 3 BIG topics you can easily talk about right now, related to your business. For me it might be marketing, social media and confidence. Then for each, draw little branches out from it with all the sub-topics you could cover. For marketing my sub-topics would include blogging, copywriting, websites, list-building, e-marketing, and so on. For each sub-topic branch, then use the WHAT, WHY, WHERE, WHEN, HOW questions to come up with blog topics. You will have LOADS to use then!
Give them a try and let me know what you think. TAG anyone who needs this!
Love, Claire xx
PS: If you want help blogging, building an email list or sending newsletters join my Dream Business Academy for just £99 per year. LINK IN THE BIO!
#growyourbusiness #businessowner #womeninbusiness #smallbusiness #femaleentrepreneur #businesswoman #womaninmarketing #womeninmarketing #thegirlsmeanbusiness #thisgirlmeansbusiness #smallbusinesslove #smallbizowner #smallbusinessowner #womanbusiness #womanbusinessowner #femalebusinessowner #femalebusinessowners #marketingtips #marketing #girlboss #mumpreneur #entrepreneur