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From the Blog
Are You A Lurker?
Hands up if you're a LURKER! You know what I mean - you scroll down your FB or IG feed and mentally think 'hmm yes, that's good' but you don't DO anything. You don't like or comment or tag because well, you just don't - you lurk happily in the background but take it...
It’s Not About You
When you run a small business it’s personal. You’re selling YOU - your time, your expertise, your creations. When it comes to marketing, your natural tendency is to market it for someone like you, who understands why your product or service is so fabulous. You don’t...
Your Virtual Shop Window
With online shopping, you have a job to do. You need to show off your products or services to potential buyers without being able to show or demonstrate them in person. If we can’t see or touch or smell your products, you have to do the best you possibly can to make...
Blending In Is Bad For Business
In every industry at any given time there is a ‘style’ that people follow. Sometimes it’s a type of product or service, sometimes it’s branding, sometimes it’s a certain way of marketing. Should you jump on that bandwagon? Well, here’s my opinion. When you do what...