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Characteristics:

  • Knowledgeable, enjoys teaching and helping others
  • Strong organisational and planning skills
  • Prefers structured approaches

Strengths:

  • Knowledge Sharing: Great at creating and delivering educational content.
  • Authority: Builds trust and credibility through expertise and informative content.
  • Engagement: Effective at engaging the audience through teaching and interactive sessions.

Weaknesses:

Overly Detailed: Can overwhelm the audience with too much information.

Sales Focus: May struggle with direct selling and promotional tactics.

Accessibility: Needs to ensure that educational content is easily accessible and digestible.

Psychology:

  • Finds satisfaction in educating and empowering others
  • Values knowledge and expertise

Red Flags & Blocks:

  • Can over-explain or overwhelm the audience with details
  • May struggle with marketing that feels too ‘salesy’

Best Way Forward:

  • Focus on creating educational content
  • Use teaching as a way to build trust

Quirks:

  • Loves creating courses, workshops, or tutorials
  • Enjoys breaking down complex concepts

Recommended Marketing Strategy:

  • Offering workshops, webinars, or online courses
  • Creating how-to guides and tutorials

Best Marketing Channels and Platforms:

  • Webinar platforms, online course platforms
  • LinkedIn, YouTube

Business Motto:

“Empowering through education.”

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