Why does that happen?
One day we’re full of enthusiasm, bursting with energy and raring to go. We feel like we can take on the world!
The next day we wake up and feel, well, STUCK! Like we’ve lost the plot. We feel blank, panicky and scared. We feel overwhelmed and fed up. And most of all we can’t think what we need to do next, so we just stay where we are, in that stuck place.
The trouble is, being stuck is bad for business.
Not only does it stop you getting things done, it also plays havoc with your confidence. You get that little voice in your head telling you you’re not good enough to do this. The more you try to get unstuck, the more you panic when it doesn’t work and before you know it you’re in a full-blown crisis and feel like you will NEVER be able to make this business work.
What can we do to get UNstuck?
Well, first of all you might find that it’s nothing to do with the business.
Your being stuck might be to do with everything else APART FROM the business, but it’s the business where you feel the effects.
It’s difficult to focus on your business when you’re working full-time in another job, have a young family or elderly parents to care for. It’s REALLY hard to focus on your business when you have money worries or health worries.
It’s HARD to find the time, ANY time to spend on building our business when so many people and things need your attention.
Let’s face it, the only ‘ME’ time some of us have is after 10pm once we’ve seen to everyone else and by that time we’re too exhausted to think, let alone do something useful for our business.
If you’re anything like me you’ll often find yourself falling asleep while putting the kids to bed and then waking up an hour later feeling totally groggy & disoriented and completely unable to do anything useful for the rest of the night.
And that’s not even touching on the rest of the stuff we have to do – mums or otherwise – just to keep the house going, people and pets fed and watered and life carrying on as usual.
No wonder we’re worn out!
I know you’re amazing (you’re running a business, despite everything else you have going on in your life), but I also think you have to be realistic about your situation.
If you’re constantly trying to prove to the world that you’re an all-singing, all-dancing superstar every moment of every day, pretty soon you’re going to get tired.
And when you get tired, you get stuck.
Head of finance, social media queen, marketing guru, super saleswoman, team leader, designer, manufacturer – how are you supposed to be ALL of these things at once?
Again, this usually happens by necessity at first because finances are tight, but even as your business grows you may tell yourself ‘this is how I’ve always done things’.
The thing is, if you keep doing what you’ve always done, you’ll keep getting what you’ve always got.
How Can You Get Unstuck?
1. Well, you could ask for help!
It won’t kill you to put your fierce independence to one side occasionally and admit you could do with some moral support and hands on help.
And don’t be afraid to outsource, swap skills, seek a mentor, work with a coach or ask for opinions on your Facebook page – anything that will help you share the load.
[Tweet “When you’re caught up in the details of your business, you can lose sight of the big picture “]
2. You Could MAKE An Hour To MAKE A Plan
Every day, I work with incredible, capable, determined women who have forgotten to take a moment to think about their goals for the future and where they want to take their business.
If you don’t know where you’re going, how will you know which direction is the right direction?
It’s like expecting your sat nav to guide you from A to B when it doesn’t know where B is! You would just drive aimlessly or end up going round in circles. When you set clear goals, you will find yourself becoming unstuck and sometimes everything else needs to wait – if you can MAKE an hour to do this, you’ll SAVE many hours down the line.
3. Get Rid Of The Mind Monkeys
Mind monkey chatter – those little voices in your head. Those disempowering, nagging, miserable beliefs that rattle about when you least expect it and certainly could do without it – ‘You’re not good enough’, ‘you’re not clever enough’, ‘you can’t charge that’, ‘when are you going to get a proper job?’– you know the ones I mean.
Mind monkeys play on your worries and insecurities and take you down when you least expect it. The thing is, mind monkeys love it when you’re feeling confused. They love it when you are floundering. They HATE plans. So guess what you’re going to do? Look to the point above and make a plan – the mind monkeys can’t come and cause panic if you know WHAT you need to do, WHEN and HOW you need to do it.
To ‘unstick’ your business, you have to challenge those monkeys – gag them, shoot them, send them on a one-way ticket into outer space. They’re not welcome here.
My best advice when you’re stuck is to be kind to yourself.
To stop beating yourself up.
You’re doing the BEST you can in your unique circumstances and sometimes it means you go slower than you would like, and sometimes it means you need to park up for a short time while you clear your path of obstacles. We all have to do it from time to time. Life doesn’t stop, the business will still be there when you come back.
Once things calm down a little you’ll feel ready to tackle the business again – not only that but the time you spend NOT focusing on your business will sometimes actually help your brain come up with loads of new ideas, so when you DO come back you’ll be raring to go. It’s never usually as bad as you think – your job is to look after yourself amidst the drama and make sure you can hit the ground running when the time is right. Look after you, awesome business girl!
Claire Mitchell is a best-selling author of the Awesome Marketing Planner and founder of The Girls Mean Business, a mum and business owner. She has been featured in Marie-Claire, The Guardian, Closer Magazine, Essentials, The Huffington Post and on the BBC.