Is your website sitting sluggishly on the internet, not pulling its weight? Is it snoozing when it should be selling? OK, here are 3 things you can do to get it making more money for you – no more lazy websites around here, thank you very much.
1. Don’t be SAMEY
DON’T PUT YOURSELF IN THAT POSITION! Show how you add value, show why you are awesome and how you help people and what difference you make and why they should care. Use your own photography, make some short videos showing what you do and why it’s awesome, put some of your bubbly personality into your website and STAND OUT for all the right reasons. Your customers will love it!
2. Make It Easy To Buy
If a visitor has to click 49474 times to get through all the menus and choices on your website, they are going to give up before they check out. See how you can simplify the choices people have to make, reduce the time it takes to find and pay for a product or service and don’t make people jump through hoops. Plenty of websites make it WAY too hard to buy – don’t let yours be one of them.
3. Capture People’s Details!
How many people find your website, love it but for whatever reason they don’t buy there and then? LOADS!!! Life gets in the way. They get distracted. Maybe they are just researching now to buy later. Maybe they need to ask someone else’s opinion. There are so many reasons why people don’t buy right away so what happens to them? Well, you have to rely on them finding you when they ARE ready to buy. Are you happy to take that risk and hope your website was memorable enough or would you like some control over this?
Why not capture their details and get them on your mailing list or newsletter list, so you can keep in touch, stay top of their mind and keep building a relationship with them? Think of what might entice the right people to sign up – maybe a free shipping code in return for their email address? How about a useful free tips sheet? A money off coupon? Even a ‘what type of product is right for you’ quiz.
You can use MailChimp for free to create a mailing list and sign up form to add to your website.
Let me know how you get on!!
Love, Claire xx
Claire Mitchell is a best-selling author of the Awesome Marketing Planner and founder of The Girls Mean Business, a mum and business owner. She has been featured in Marie-Claire, The Guardian, Closer Magazine, Essentials, The Huffington Post and on the BBC.