As you’ll know if you read my Business Secret Weapon Blog, having a business vision is a GREAT businesss decision. It gives you focus and clarity, it helps with decision making and it stops you getting sidetracked and distracted when life takes over.
Hopefully you’re convinced of the need to have some, so let’s get down to business and get that business vision started.
Here are five questions that will guide you through creating your business vision and prevent the ‘mind blank’, writer’s block and overwhelm that hits us when we’re faced with a project like this. They will help you create a CRACKING business vision that will get you motivated and focused and help you make loads more money.
1. What Does Success Look Like To You?
Think about it. How will you know when you’ve ‘made it’? For me this has changed as I’ve grown my business. Initially it was to have a part time business making 100k. I achieved that, so now it’s about the number of women I can help, about the income I can create and the time I can free up.
Describe YOUR idea of success: Use your imagination, instincts, and/or intuition to express your “big picture”. In other words, describe what it will be like when you have reached your ultimate business success goal.
You might want to create a business that you can sell on in 10 years that will fund your retirement. You might want something that you can hand down to your children. You might want to create a million dollars of income and then retire.
Write down what you want your business to become but make sure you include some big numbers that you can measure – turnover, income, profit, number of customers or whatever.
This is not your business plan– but you can use your vision to help populate your business plan and marketing plan because your vision is your destination, remember?
So with that in mind, fill in the details. It’s this thought process that will shape your business from now on and don’t let doubts cloud your vision.
When I have used visioning with clients, the outcome can be wildly varied. On more than one occasion, when we’ve got a little way through the vision process, the client has realised that the business she’s describing is not one that she likes or wants! This happens!
And it’s important to embrace this because it could stop you wasting time on something that is never going to work for you.
Better to think about it now than several years down the line. Think through the details and see how it feels and if it isn’t working, change it now!
2. Why Is Success Important To You?
Why do you do this?
- Why is it so important to you?
- Are you trying to make your life and that of your family better?
- Are you trying to get out of a job and go self-employed full time?
- Are you trying to help your community?
- Is it make or break otherwise you have to go get a job again?
What’s the driver behind you having your own business?
3. What Difference Does Your Business Make?
What difference do you want to make to your customers?
- What do you want to bring to the world?
- Do you want to make life easier for mums?
- Help kids have more fun learning?
- Help businesses to fulfill their potential?
- Make women feel gorgeous and get their self confidence back?
- Help them create a beautiful home?
It doesn’t have to be big and life changing but there will be a reason (or several) why this business will make a difference to the world
4. Who Is Your Ideal Customer?
Who is most likely to buy from you? Who gets you? Who would you love to work with? Who’s a really good fit? I have podcasts and blogcasts dedicated to helping you get really clear on this but for now just think about what sort of individual or business they are, where you might find them, what problems you solve for them, they should all be easy to answer and you will DEFINITELY have one even if you haven’t sold to them yet.
5. What Are Your Milestone?
What are the achievements that you want to reach along the way that will show you you’re moving forward? For me they were each time I paid off a credit card or loan. They were each time I took a holiday. They included beign able to afford Infusionsoft as a business tool.
What are they for you? They might be to do with leaving your job to go full time on your business, or having an annual vacation. They might be to do with levels of income or free time. They might be related to covering school fees or buying a new car. They might be smaller milestones like getting a website done or working with a particular customer or client. They are personal to you and your business and they will keep you on track when you’re feeling lost or overwhelmed – write them down and tick them off as you achieve them – which you will!
Claire Mitchell is a best-selling author of the Awesome Marketing Planner and founder of The Girls Mean Business, a mum and business owner. She has been featured in Marie-Claire, The Guardian, Closer Magazine, Essentials, The Huffington Post and on the BBC.