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I’m a FREE SPIRIT combined with a STORYTELLER (with a dollop of EDUCATOR thrown in).  How about you?

Take my MARKETING ARCHETYPE Quiz to discover your archetype and learn how to use it, to play to your strengths.

It’s a bit of fun but has some really useful advice and insights – it might be more accurate than you expect!

Also, I’ll email you your personal MARKETING ARCHETYPE PDF, explain how it works with other archetypes and give you some great business-growth suggestions that suit your particular archetype. What’s not to love?

 

My first ever Academic Year Awesome Marketing Planner is available on Amazon now. It runs from August 2024 to July 2025.

It’s £43.99 for the planner system that includes this beautiful hardback book, weekly bum-kick accountability emails starting August, a comprehensive online marketing & planning course and a fabulous Facebook community.

It’s slightly narrower than my previous planners because of Amazon’s printing limitations, so it’s 8.5 inches high by 5.5 inches wide.

All the info is on my Amazon listing here.

I’ll still be producing a 2025 calendar year version, I just wanted to get the Academic Year version out for those who need it.

Love, Claire xx

Small-but-powerful, bite-sized learning that fits into your day

Looking for help growing your gorgeous business? Great! You’re in the right place.
Check out my blog, podcast and Dream Business Academy and you’ll have everything you need to attract more customers, get more sales and make more money.

DREAM BUSINESS ACADEMY

Get ALL my best-selling courses from The Girls Mean Business® in ONE PLACE for just £12 per month (worth over £8000). Dream Business Academy includes Crafty Business School, Wellbeing Business School, Coaching Business School, the Big Girl Knickers Business Bootcamp, Supercharge Your Sales and over 70 amazing classes & courses to help you grow your gorgeous business PLUS a monthly group coaching call with Claire. What’s not to love?

DREAM BUSINESS ACADEMY

Got classes, courses, e-books, bundles or anything else you want to sell? You need to get them listed in my Fabulous Courses Directory. It’s an amazing online home for classes, courses and other training & educational resources. Through our promotional packages your offers will reach thousands of new eyes, giving you more chance of showing up in Google searches and being found online (and getting more buyers and sales!). Packages start from £20 per month with great savings for annual packages.

LATEST BLOG POSTS

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People Are Talking About You!

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Hello, I’m Claire, marketing & business coach and the founder of The Girls Mean Business®.

I live in the north east of England with my husband, teenage daughter and dog in our dream property with 5 acres of land, a river, lots of beautiful trees, a barn for my husband’s business and a cottage for my mum. 

I help business owners make more sales and more money through smarter marketing.

I also help business owners package up their knowledge and turn it into awesome online training products they can sell.

I love what I do and my customers get AMAZING results. 

Becky of @calminthebirthroom2014 is one of my DIGITAL PRODUCTS MADE EASY superstars. She’s created:
🔹A hypnobirthing teachers script book
🔹 An IVF script book
🔹 Get mailing - newsletters to attract hypnobirthing clients
🔹 The ultimate hypnobirthing teachers planner 2024
🔹 Get writing - script writing for hypnobirthing teachers
🔹 Get booked - filling your hypnobirthing classes

She’s gone from Police Officer to Hypnobirthing Teacher to Digital Product Creator and she’s turned this into her full-time, super-flexible job.

I’ll let Becky tell you how that came about. This is what she told me:

“Initially I was a hypnobirthing teacher and hypnotherapist. After taking your courses I then began creating digital products, courses and downloads to help other teachers grow their business.

I've just finished creating an online hypnobirthing course which I'll be selling at an expectant parent event in August.

I also have started the Calm Hypno Hub which is hypnosis downloads for people to buy, I'm currently getting more tracks added before I promote it.

I no longer take private clients as it's very demanding, my husband works away, we have three kids, loads of rescue animals (chicken lady here too) and I don't have time to be running around seeing people 1:1.

I basically create and promote my stuff when I have time. I do work most days but it's always at my convenience and if I'm honest it doesn't feel like work.

The future will also see me teaching people to become hypnobirthing teachers (self paced course online - no 1:1s just some group calls) and possibly a hypno-mental health membership next year as well.

All my offerings will be low touch from me. It suits me down to the ground.
I'm loving it, I've absolutely had to put in the work but it really has been as simple as following your instructions.”

What a journey! I’m so proud of Becky, she has taken everything she has learned in Digital Products Made Easy and turned it into profitable digital products.

DIGITAL PRODUCTS MADE EASY has just been totally redesigned and updated.

The thing is, you can’t buy it in my shop. The only way you can buy it is by being on my VIP Waitlist. 

LINK TO JOIN IS IN MY BIO!

Becky of @calminthebirthroom2014 is one of my DIGITAL PRODUCTS MADE EASY superstars. She’s created:
🔹A hypnobirthing teachers script book
🔹 An IVF script book
🔹 Get mailing - newsletters to attract hypnobirthing clients
🔹 The ultimate hypnobirthing teachers planner 2024
🔹 Get writing - script writing for hypnobirthing teachers
🔹 Get booked - filling your hypnobirthing classes

She’s gone from Police Officer to Hypnobirthing Teacher to Digital Product Creator and she’s turned this into her full-time, super-flexible job.

I’ll let Becky tell you how that came about. This is what she told me:

“Initially I was a hypnobirthing teacher and hypnotherapist. After taking your courses I then began creating digital products, courses and downloads to help other teachers grow their business.

I`ve just finished creating an online hypnobirthing course which I`ll be selling at an expectant parent event in August.

I also have started the Calm Hypno Hub which is hypnosis downloads for people to buy, I`m currently getting more tracks added before I promote it.

I no longer take private clients as it`s very demanding, my husband works away, we have three kids, loads of rescue animals (chicken lady here too) and I don`t have time to be running around seeing people 1:1.

I basically create and promote my stuff when I have time. I do work most days but it`s always at my convenience and if I`m honest it doesn`t feel like work.

The future will also see me teaching people to become hypnobirthing teachers (self paced course online - no 1:1s just some group calls) and possibly a hypno-mental health membership next year as well.

All my offerings will be low touch from me. It suits me down to the ground.
I`m loving it, I`ve absolutely had to put in the work but it really has been as simple as following your instructions.”

What a journey! I’m so proud of Becky, she has taken everything she has learned in Digital Products Made Easy and turned it into profitable digital products.

DIGITAL PRODUCTS MADE EASY has just been totally redesigned and updated.

The thing is, you can’t buy it in my shop. The only way you can buy it is by being on my VIP Waitlist.

LINK TO JOIN IS IN MY BIO!
...

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Nasima posted this ⬇️ in my Digital Products Made Easy group:

“I just wanted to say “thank you” to Claire. Her course propelled me to finally work towards finishing my ‘Online Fruit Carving Course’. I started it 2 years ago but I finally completed it and launched it using Claire’s advice, tips and guidance. It was live from 6th October and I offered a limited early bird offer. I had 7 people join my course so far at £199 each. Its such a great start and I am over the moon. All the content in Claire’s course is so helpful! Thank you Claire” 

So, that’s about £1400 from 7 sales of a digital product on FRUIT CARVING she created with my help.

Fruit carving. Who knew?

I’ve got LOADS of stories like that.

My students have created courses on:

🌳 Talking to Trees
🌜How to start a Teepee Sleepover Party Business
👩‍🏫 How to Fill Your Classes
👍Living with Eczema
™️ How to Trademark
👩‍🦰 30 Days to Menopause Wellness
🌱 Successful Seed Sowing for Flower Growers
🎙 How to Set Up a Podcast

And loads more

And here’s the thing. That was with my OLD course.

🗓 On 30th July my brand NEW course DIGITAL PRODUCTS MADE EASY goes live I’ve redesigned it so it’s even better.

⭐️ In it, I teach my 6 simple steps to creating and adding digital products and passive income to your business.

⭐️ It’s made up of short, easy-to-follow videos so you can watch it and implement it a bit at at time.

⭐️ I give you everything you need to get past your blocks and get you taking action.

🚨 BUT YOU CAN’T BUY IT ANYWHERE RIGHT NOW.

⭐️ It won’t be available in my shop until much later this year, and when it is, it will be £997.

⭐️ The ONLY way you can buy it is by getting on my VIP WAITLIST.

⭐️ My VIP wait-listers get a huge £748 discount. It’s just £249 or 2 x £125 this time around during the launch.

⭐️ They also get over £2500 of bonuses including a live ACCELERATOR week.

So, what are you WAITING for? Join the VIP waitlist before 10am on Tuesday July 30th!

🔗 Waitlist link in bio 

Love, Claire xx

PS: There are some amazing prizes up for grabs too, only for people on my VIP WAITLIST. Sign up, then watch your inbox for more juicy info!

#thegirlsmeanbusiness #digitalproducts

Nasima posted this ⬇️ in my Digital Products Made Easy group:

“I just wanted to say “thank you” to Claire. Her course propelled me to finally work towards finishing my ‘Online Fruit Carving Course’. I started it 2 years ago but I finally completed it and launched it using Claire’s advice, tips and guidance. It was live from 6th October and I offered a limited early bird offer. I had 7 people join my course so far at £199 each. Its such a great start and I am over the moon. All the content in Claire’s course is so helpful! Thank you Claire”

So, that’s about £1400 from 7 sales of a digital product on FRUIT CARVING she created with my help.

Fruit carving. Who knew?

I’ve got LOADS of stories like that.

My students have created courses on:

🌳 Talking to Trees
🌜How to start a Teepee Sleepover Party Business
👩‍🏫 How to Fill Your Classes
👍Living with Eczema
™️ How to Trademark
👩‍🦰 30 Days to Menopause Wellness
🌱 Successful Seed Sowing for Flower Growers
🎙 How to Set Up a Podcast

And loads more

And here’s the thing. That was with my OLD course.

🗓 On 30th July my brand NEW course DIGITAL PRODUCTS MADE EASY goes live I’ve redesigned it so it’s even better.

⭐️ In it, I teach my 6 simple steps to creating and adding digital products and passive income to your business.

⭐️ It’s made up of short, easy-to-follow videos so you can watch it and implement it a bit at at time.

⭐️ I give you everything you need to get past your blocks and get you taking action.

🚨 BUT YOU CAN’T BUY IT ANYWHERE RIGHT NOW.

⭐️ It won’t be available in my shop until much later this year, and when it is, it will be £997.

⭐️ The ONLY way you can buy it is by getting on my VIP WAITLIST.

⭐️ My VIP wait-listers get a huge £748 discount. It’s just £249 or 2 x £125 this time around during the launch.

⭐️ They also get over £2500 of bonuses including a live ACCELERATOR week.

So, what are you WAITING for? Join the VIP waitlist before 10am on Tuesday July 30th!

🔗 Waitlist link in bio

Love, Claire xx

PS: There are some amazing prizes up for grabs too, only for people on my VIP WAITLIST. Sign up, then watch your inbox for more juicy info!

#thegirlsmeanbusiness #digitalproducts
...

10 0
Want to get more customers and more sales?

1. Get clear on your business vision and what success looks like for you

2. Set targets that will get you there (and track your numbers every week)

3. Figure out who your ‘Super Customer’ is - the person who is most likely to buy from you

4. Target all your marketing specifically at that person
5. Create engaging content to get seen on socials

6. Build an email list so you’re not reliant on fickle social media

7. Keep in touch and stay top of mind

8. Make offers and ask for the sale several times a week.

9. The magic ingredient is consistency

Want my help? Join the Dream Business Academy - it’s your shortcut to business success 🎉

#thegirlsmeanbusiness #marketingtips #dreambusiness

Want to get more customers and more sales?

1. Get clear on your business vision and what success looks like for you

2. Set targets that will get you there (and track your numbers every week)

3. Figure out who your ‘Super Customer’ is - the person who is most likely to buy from you

4. Target all your marketing specifically at that person
5. Create engaging content to get seen on socials

6. Build an email list so you’re not reliant on fickle social media

7. Keep in touch and stay top of mind

8. Make offers and ask for the sale several times a week.

9. The magic ingredient is consistency

Want my help? Join the Dream Business Academy - it’s your shortcut to business success 🎉

#thegirlsmeanbusiness #marketingtips #dreambusiness
...

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𝗬𝗼𝘂 𝗵𝗮𝘃𝗲 𝗯𝗲𝗲𝗻 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗼𝘂𝗴𝗵 𝘁𝗶𝗺𝗲𝘀 𝗮𝗻𝗱 𝗰𝗼𝗺𝗲 𝗼𝘂𝘁 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝘀𝗶𝗱𝗲. 

You’ve handled situations you thought would break you but you’re still here. 

Being in business can be really hard but you’ve coped with worse.

You are a tough cookie and you’re amazing.

Love, Claire xx

#thegirlsmeanbusiness #smallbusinessowner #marketingtips

𝗬𝗼𝘂 𝗵𝗮𝘃𝗲 𝗯𝗲𝗲𝗻 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗼𝘂𝗴𝗵 𝘁𝗶𝗺𝗲𝘀 𝗮𝗻𝗱 𝗰𝗼𝗺𝗲 𝗼𝘂𝘁 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝘀𝗶𝗱𝗲.

You’ve handled situations you thought would break you but you’re still here.

Being in business can be really hard but you’ve coped with worse.

You are a tough cookie and you’re amazing.

Love, Claire xx

#thegirlsmeanbusiness #smallbusinessowner #marketingtips
...

11 0
Here’s Kelly Kemp with the 3 Vs of a lead magnet. Want to learn more? Kelly has a class on how to set up your lead magnet in our Fabulous Courses Directory. Follow this link to buy now, it’s only £27: https://www.fabulouscourses.com/listings/leads-to-your-list-how-to-set-up-your-lead-magnet-and-start-growing-your-email-list

Here’s Kelly Kemp with the 3 Vs of a lead magnet. Want to learn more? Kelly has a class on how to set up your lead magnet in our Fabulous Courses Directory. Follow this link to buy now, it’s only £27: https://www.fabulouscourses.com/listings/leads-to-your-list-how-to-set-up-your-lead-magnet-and-start-growing-your-email-list ...

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🍀 And not just hard work; it’s about being smart and focusing on the right things. Also, think about what ‘good luck’ looks like to you, because success is different for everyone - you have to know what YOUR version of good luck looks like, so you can grab it with both hands when it arrives.

🍀 Think about what your next step needs to be. Work out what you need to do, to move forwards.

🍀 It might be setting up a basic website or getting photos of your product into your online store, so people can see what you do and buy what you sell.

🍀 It might be spending a week really focusing on your best social media platform, to build it and grow engagement so you show up where your prospective customers are looking.

🍀 It might be getting over yourself and doing some videos, so your customers can get to know you (because people buy people).

🍀 It might be putting on your big girl knickers and approaching your local paper or radio station, to talk about what you’re doing and get some coverage (so you get new fans for your business).

🍀 Whatever work you need to put in, it’s not going to happen by magic. This business isn’t going to build itself.

And know this - the more work you put in now, the easier it will be later. You’re building momentum. That good luck needs to know where to land, so you have to show up and stand out.

Wishing you all the luck in the world 🍀

Love, Claire xx

#thegirlsmeanbusiness #smallbusinessowner #marketingtips

🍀 And not just hard work; it’s about being smart and focusing on the right things. Also, think about what ‘good luck’ looks like to you, because success is different for everyone - you have to know what YOUR version of good luck looks like, so you can grab it with both hands when it arrives.

🍀 Think about what your next step needs to be. Work out what you need to do, to move forwards.

🍀 It might be setting up a basic website or getting photos of your product into your online store, so people can see what you do and buy what you sell.

🍀 It might be spending a week really focusing on your best social media platform, to build it and grow engagement so you show up where your prospective customers are looking.

🍀 It might be getting over yourself and doing some videos, so your customers can get to know you (because people buy people).

🍀 It might be putting on your big girl knickers and approaching your local paper or radio station, to talk about what you’re doing and get some coverage (so you get new fans for your business).

🍀 Whatever work you need to put in, it’s not going to happen by magic. This business isn’t going to build itself.

And know this - the more work you put in now, the easier it will be later. You’re building momentum. That good luck needs to know where to land, so you have to show up and stand out.

Wishing you all the luck in the world 🍀

Love, Claire xx

#thegirlsmeanbusiness #smallbusinessowner #marketingtips
...

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Just in case you’d forgotten 🧡

Love, Claire xx

#thegirlsmeanbusiness #awesomebusiness #marketingtips #smallbusinessowner

Just in case you’d forgotten 🧡

Love, Claire xx

#thegirlsmeanbusiness #awesomebusiness #marketingtips #smallbusinessowner
...

31 2
Here’s a great tip from Sue @thecraftfairqueen2024 about what you need to consider when calculating your profit at craft fairs. Sue is a member of our Fabulous Courses Directory where you’ll find she has classes & a membership to help you run your craft fair business. 

You can find them here: https://www.fabulouscourses.com/the-craft-fair-queen

Here’s a great tip from Sue @thecraftfairqueen2024 about what you need to consider when calculating your profit at craft fairs. Sue is a member of our Fabulous Courses Directory where you’ll find she has classes & a membership to help you run your craft fair business.

You can find them here: https://www.fabulouscourses.com/the-craft-fair-queen
...

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FAFFING. Cures include looming deadlines, threats of fines and the sudden sudden realisation you need to sell something quickly (or else)!

Feel free to tag someone who may need reminding to stop faffing...

Love, Claire 😉 xx

#thegirlsmeanbusiness #faffing #marketingtips #smallbusinessowner

FAFFING. Cures include looming deadlines, threats of fines and the sudden sudden realisation you need to sell something quickly (or else)!

Feel free to tag someone who may need reminding to stop faffing...

Love, Claire 😉 xx

#thegirlsmeanbusiness #faffing #marketingtips #smallbusinessowner
...

37 4
You are not everyone’s cup of tea. And that’s OK.

Not everyone will love what you do. And that’s OK, too.

Because a certain type of person LOVES you.

They love what you do. They love everything about what you sell. You are exactly what they need. They are your Super Customers and you need to talk to them in your marketing.

Stop trying to be everyone’s cup of tea - it will never happen and it will slow you down.

Be the perfect cuppa for your Super Customers and you’ll soon need a bigger teapot.

Metaphorically speaking. 😉

Love, Claire xx

#thegirlsmeanbusiness #marketingtips #idealclient #dreambusiness

You are not everyone’s cup of tea. And that’s OK.

Not everyone will love what you do. And that’s OK, too.

Because a certain type of person LOVES you.

They love what you do. They love everything about what you sell. You are exactly what they need. They are your Super Customers and you need to talk to them in your marketing.

Stop trying to be everyone’s cup of tea - it will never happen and it will slow you down.

Be the perfect cuppa for your Super Customers and you’ll soon need a bigger teapot.

Metaphorically speaking. 😉

Love, Claire xx

#thegirlsmeanbusiness #marketingtips #idealclient #dreambusiness
...

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The 2024/25 Academic Year Awesome Marketing Planner is available to buy on Amazon now!

It’s £43.99 for the planner system that includes this beautiful hardback book, weekly bum-kick accountability emails starting August, a comprehensive online marketing & planning course and a fabulous Facebook community.

Click the link in my bio to find out more and buy.

What are you waiting for? The quicker you buy, the quicker you can grow that awesome business of yours! 

Love, Claire xx

The 2024/25 Academic Year Awesome Marketing Planner is available to buy on Amazon now!

It’s £43.99 for the planner system that includes this beautiful hardback book, weekly bum-kick accountability emails starting August, a comprehensive online marketing & planning course and a fabulous Facebook community.

Click the link in my bio to find out more and buy.

What are you waiting for? The quicker you buy, the quicker you can grow that awesome business of yours!

Love, Claire xx
...

14 0
Anyone else feel like this?

Tears, tantrums, disagreements, name-calling, mean comments, as a business mum I’ve dealt with them all 😂 (not to mention injuries, emergencies and more).

I’ve had to make a pirate costume with 30 minutes notice. I’ve had to magic up gifts out of thin air. I’ve juggled classes, clubs, parties, appointments and school without missing a beat.

I’m a taxi service, cashpoint, nurse, counsellor, diplomat, referee, guardian, protector, emotional safety net and magician.

AND AROUND ALL THIS I RUN A BUSINESS.

I’m a tough cookie, so don’t mess with me! 😂

#thegirlsmeanbusiness #businessmum #smallbusinessowner #marketingtips

Anyone else feel like this?

Tears, tantrums, disagreements, name-calling, mean comments, as a business mum I’ve dealt with them all 😂 (not to mention injuries, emergencies and more).

I’ve had to make a pirate costume with 30 minutes notice. I’ve had to magic up gifts out of thin air. I’ve juggled classes, clubs, parties, appointments and school without missing a beat.

I’m a taxi service, cashpoint, nurse, counsellor, diplomat, referee, guardian, protector, emotional safety net and magician.

AND AROUND ALL THIS I RUN A BUSINESS.

I’m a tough cookie, so don’t mess with me! 😂

#thegirlsmeanbusiness #businessmum #smallbusinessowner #marketingtips
...

14 0