What is it about owning a business that turns you into a paranoia queen?
Every time you hear of a competitor doing well, your mind chatter kicks into overtime ‘OMG, everyone is saying great things about her’, ‘Oh no, how can I possibly compete?’ or ‘You’ll never make a living with her around’.
Even worse, you decide not to go to networking events in case there are competitors there.
You spend your time checking out her website, partly in admiration and partly in fear.
You watch her Facebook page and keep a beady eye on how many fans she has.
You become mildly obsessed.
And downhearted. And that’s not good.
The ‘competitor crisis’ gets to the point where you avoid doing things that you need to do to grow your business. Lady, it’s got to stop!
Let me tell you some truths about your competitor
(I do mind-reading as a sideline). She is just like you. She is scared of the same things you are. She worries just like you. She is doing her best to build a business she loves and to make a good living.
She might look more confident, sound more self-assured, feature more often in the papers but I’ll bet you, she’s had to work at it.
She DIDN’T quit when the going got tough. She hung in there when she had bad days. She kept going when it all seems to be crumbling around her and and she didn’t let competitor paranoia stop her.
As a result she’s still in business and has people saying great things about her.
My advice to you:
Let her inspire you not scare you.
There is more than enough business to go around.
You need to find your niche and focus on YOUR stuff, not your competitors’.
Put all your attention on growing your own business and keep going, however tough it gets.
Before you know it, it will be YOU inspiring others with your business success.
Claire Mitchell is a best-selling author of the Awesome Marketing Planner and founder of The Girls Mean Business, a mum and business owner. She has been featured in Marie-Claire, The Guardian, Closer Magazine, Essentials, The Huffington Post and on the BBC.