Show Us Your Prices!

Show Us Your Prices!

There’s a big debate around pricing. Should I put my prices on my website? Should I put prices on my social media posts, when I’m talking about my products or services?

It seems like a no-brainer, of COURSE you should put your prices next to the things you’re promoting. You’re a business and you want people to buy, don’t you?

But it’s not that simple.

  • Lots of business owners worry their competitors will see their prices and simply undercut them.
  • Some worry their prices will be criticised by social media commenters, and they don’t want to go down that path.
  • Others just don’t like talking about money, it makes them feel really uncomfortable.
  • Some say ‘but it depends on what they want, it can vary wildly’
  • And some know their prices are high, so they want to have a conversation with you in order to demonstrate the value of what they are offering.

What If My Competitors See My Prices and Undercut Me?

First of all, believe me if your competitors want to find out your prices they will find a way to do it. Leaving your prices off your website or social media won’t stop them. But there is something deeper going on here. Why are you worrying about competitors?

Stop worrying about what you can’t control and, literally, mind your own business. If you’re fearful of displaying your prices because you’re worried someone else will swoop in and steal business from under your nose, you are not focusing on your business or your customers; you are focusing on other people’s businesses, and that’s not good.

Here’s another way of looking at it; you are great at what you do. Your Super Customers love what you do and they can see the value in buying from you – they won’t buzz off to a competitor just because they’re a bit cheaper, as long as you look after them well.

People buy people and your Super Customers buy because of YOU and how you do things. Yes, some people will shop around and go for the cheapest option but is that really the type of person you want to attract? Bargain hunters? Let them go to your competitors.

Meanwhile, you focus on building a profitable, sustainable business where you make a decent living working with amazing customers, who love what you do and keep coming back. Be proud of your pricing because what you sell is worth every penny and more.

Where you put your attention is where the magic happens, so put your attention on your own business and think about how to make it even better, and you’ll have magic happening in no time.

What If Someone Comments On My Prices?

Well, first of it, if they do then it says everything about them and nothing about you. If someone makes a snarky comment about your prices when you share your products and services on  social media, it usually comes down to one of 5 things:

  1. They are not in a good place financially right now and your post has triggered them
  2. They are not your Super Customer and can’t see the value (but other people will)
  3. They are a competitor trying to undermine you
  4. They feel they can do it cheaper themselves (let them crack on)
  5. They are just a troll with nothing better to do

So, tell me, which of these has anything to do with you and which do you have any control over?

None. Exactly. So, let it go.

Delete the snarky comment, block the commenter without a second thought and focus on all those people out there who love you and love what you do.

Do NOT let this put you off posting your prices!

I Don’t Like Talking About Money!

I hate to break this to you but if you want to build a business, you have to get comfortable talking about money, pricing, profit and all the other squirmy things.

Usually when we don’t like talking about money it’s because of our money beliefs, which is a whole other blog post, but suffice to say you’re going to have to deal with this one.

And actually, putting your prices on your website and social media means you DON’T have to talk about money or pricing as much because it’s right there, out in the open, where everyone can see. By sharing your prices, you avoid those ‘how much?’ conversations you dread – they can see ‘how much’ and can take it or leave it. If they choose to leave a snarky comment, see the previous point!

The Price Depends On What They Want

I get it, you don’t have a one-size-fits-all kind of business. Customers need to tell you what they want, then you come up with a price. That’s fine, but do your prices start at £20, £200 or £2000? It matters, because it’s potentially a big waste of time. Let me explain:

People need to rule themselves in or out without your involvement – it’s not fair on them to make them contact you just to be told you are way out of their price range, and all the embarrassment that is likely to bring. We all have a budget in mind when we shop, whether it’s for websites or wedding dresses.

We know what we can afford. We know we will stretch or even blow that budget for the right product or service but we need to know a rough price bracket, to be able to go further.

If your potential customer’s budget is around £20 and your starting price is £200 you are wasting people’s precious time: your customer’s precious time, because their budget isn’t sufficient and YOUR time, because you have to reply, explain, haggle or whatever else you do when people contact you to ask about pricing when it’s clear they can’t afford it.

It’s so easy to say ‘prices start from’ or ‘the example shown is [this price]. It’s easy to put sample costs or bundles together. It’s easy to explain where any additional costs lie, so why not do it? At least you will know then that the enquiries you receive are genuine and based on a realistic expectation of cost.

People Won’t Buy If They See My Price, I Have to Explain The Value to Them

I see this a lot with coaches and consultants and it drives me crazy. If you have to ‘hop on a sales call’ or ‘have one of your team call me’ just to talk about your prices, then I know you’re going to try to do the equivalent of either virtual strong-arming me or brain-washing me. I don’t like the thought of either.

Why not reframe this? Instead of relying on a sales call, why not demonstrate the value up front and in public? It won’t take much to convince your Super Customers about the value of what you’re offering if you can show them how it can help them and back it up with true stories of people it has already worked for.

A great sales page includes prices. It also includes all the reasons why the product or service is a perfect fit for the right person, all the ways it can help them, the benefits it brings, plus testimonials, answers to questions they might have and a ton of other well-thought-through content that shows you are trustworthy, credible and know your stuff.

If you are offering a £100, £1000 or £10,000 product in the coaching, training or consultancy world you just have to show how the right people can make their investment back, and more.

If you can’t do that on a sales page, it probably means you’re not that confident in it, which means you might need to work on your product and the value it brings, rather than rely on convincing people on a call.

Also, you are much less likely to attract bad-fit clients or those with buyer’s remorse if you are straight with them up front.

Why You Should Show Us Your Prices

Hopefully you can see now, why putting your prices on your website and social posts is important? It shows us you are confident in your product or service and in the value you, and it, bring. It’s good for business and it’s good manners. Why?

Well, when you don’t put your prices anywhere, you are thinking of yourself, not your customers and that’s not a great way to run a business.

When you don’t share your prices, the message you are giving out is ‘this is expensive and I’m going to have to convince you to buy’. You might not think that’s what you’re saying but I promise, this is how your potential customers will take it.

Not sharing your prices puts the onus on your customers to find out – either by contacting you to ask (something many people definitely won’t want to do) or by digging around and trying to find them a different way. Does that sound like a way to sell lots? Hmm? Nope. You’re making potential customers work way too hard to buy from you and the likelihood is, they won’t bother.

Not sharing your prices means you are missing on ‘out-of-hours’ buyers and impulse buyers. I have lost count of the number of times I’ve seen a product or service on Facebook, Instagram or a Google search (often at 10pm or 2am some other unsociable hour) and bought because I loved it and the price felt fine – I would not (and could not) have bought if there had been no price. Just saying!

If you’ve been hiding your prices, it’s time to step out into the open and share them, loud and proud. Your customers will love you for it, your business will be better for it and you’ll sell more – what’s not to love?

Facebook Engagement Tips That Work

Facebook Engagement Tips That Work

Facebook engagement – what’s it all about? Well, if you’ve got a Facebook page for your business, you’ll know what a challenge it can be to get fans, and even more of a challenge to get them talking! It’s often so bad, you wonder why you bother at all – you find yourself posting random things just to see if you can spark a reaction, but nothing. Zilch. It’s like talking to an empty room.

And yet other people do it brilliantly, so what’s their secret? What do they have that you don’t?

The answer, apparently, is ENGAGEMENT. And that leads to REACH. Which is what you want lots of. So, what the heck is it and how can I get some?

What IS Facebook Engagement?

Well, in a nutshell, engagement is when people like, comment upon, tag people in or share your posts OR watch your videos and stories.

What is Facebook Reach?

Reach is the number of people who see your posts.

Except it isn’t really.

You’ll see under each of your Facebook posts there’s a little area where it says ______ people reached. While this is an indicator of the number of people who have seen your post, it’s actually a wild guess with a bit of optimism thrown in by Facebook (yes, I’m sure there’s more to their Algorithm but this is how it feels).

In theory, every time your post appears in someone’s timeline, that adds to the reach. Their friends might see it too, especially if that person ‘likes’ it or comments on it, which adds more reach. If they share it, even more people will see it, so the reach gets higher still.

Sometimes Facebook goes a bit wonky and will tell you that your reach is 3 people when 5 people have liked that post, which clearly isn’t right. I guess what I’m trying to say is don’t get too hung up on reach.

But DO try to improve your engagement.

So how does Facebook decide what you see?

Well, the first thing you need to know is that Facebook is all about giving a great experience to individual users – that’s you and me without our business hat on. They want to show us updates from our friends AND they want to show us more of what we love.

There are billions of Facebook users now. There are millions of businesses trying to get seen by those users, and paying lots of money to do so. And in amongst all of that Facebook wants to show YOU, the individual user, things you find interesting and enjoyable.

Some of what you see is down to paid advertising based on interests you have, pages you’ve liked, on how you describe yourself in your profile and on other pages, TV programmes, books, events etc you have ‘liked’.

Some of it is your actual friends – and the more you interact with them, the more of their posts you will see.

And the rest is down to things Facebook thinks you will enjoy based on pages you have liked. The same goes for your customers and potential customers.

And that’s where engagement comes in. Facebook has to have a way of deciding WHAT to show people like you – think about it. If you’ve liked 5000 pages, you can’t see every post from all of them every day because you want to see posts by your friends

So, Facebook looks which posts are getting lots of comments, likes and shares out of the pages you like, and they think ‘ooh that looks like a GOOD post, I bet you would like that too’ and up it pops in your timeline.

Which is why you see funny cat videos, cute Halloween pigs and other ‘viral’ content that gets lots of likes and shares because it makes people laugh and is cute.

Clearly there’s still work to be done, but you can see the HUGE challenge Facebook has.  (Clearly this is the simplified Claire version, so apologies to the coding geniuses at Facebook who make this happen).

How Can I Get Better Facebook Engagement?

Create Your Facebook Posts For the Right People

Well the first thing you need to do is remember that certain types of people are more likely to like, share and comment on your stuff. They are the people who are a great fit for your business – I call them your Super Customers.

Think about what THEY would like to see. On my own Facebook page I share occasional ‘general’ posts and videos that ‘speak’ to me but for the most part every post is aimed at women business owners.

I share marketing tips, inspirational business posts, introduction threads and marketing blogs. There might be a few non-business owners on my page and they are very welcome, but I don’t cater for them. I cater for business owners. And because of that, I attract lots of them.

Lots of the things I post get likes, shares and comments from business owners. Any of their friends who are business owners will see the posts their friend has liked, and will like it too. And so it begins.

Who do YOU need to get on your page? What are they interested in? What would they love to see? What would they love to know? What do they like talking about?

Try The 3 Qs For Facebook Engagement

Remember, you’re trying to get people to like, comment and share. Here are some types of post that give you a better chance of achieving this – BUT if you’ve got random people on your page rather than Super Customers, these won’t work as well.

Asking Questions to Get More Engagement on Facebook

Asking questions can work to get people talking. Sometimes really simple questions like ‘where in the world are you?’ can get people to come out of their shell and reply. The bonus for you is, you can see where your fans are.

The questions you ask need to be simple and with no risk of making the person feel like they are getting it ‘wrong’. The more relevant you can make your question to your Super Customer, the more likely you are to get replies. So, if you target crochet lovers you might ask them ‘what are you working on right now? Post a photo’. If you do children’s classes  you might ask ‘how did you choose your children’s names?’ or ‘how old are your littlies?’. If you are a florist you might ask ‘who did you last send flowers to and why?’. If you’re an accountant you might ask ‘are you scared of TAX – yes or no?’

If one doesn’t work, don’t give up. Try the same question at other times of day. Leave it for a few weeks and try again. Try different questions.

 

Posting Quandaries to Get More Engagement on Facebook

People LOVE to help. On my page I often get people messaging me for advice and I sometimes ask if them if they would like me to ask the Page.

I call them Reader Questions and I leave it up to the ladies on my page to answer, even if I might know the answer myself. It’s not about making me look clever. It’s about the person who asked the question benefiting from many people’s opinions and experiences AND the benefit to me is it creates engagement on my page.

Win, Win!

Using Quotes to Get More Engagement on Facebook

Facebook fans love a good quote or saying. I often just use my own words but it works just as well if you share something amazing somebody else has said. You can either post it as text but it’s better to make it SHAREABLE and the best way to do that is to turn it into an image, also known as a MEME (rhymes with theme).

If you’re quoting someone else, make sure you CREDIT them, in other words say who said it. So if you were using the words I said in this meme, you might say ‘Every successful business started out as a daydream’ – Claire Mitchell, The Girls Mean Business®. It’s essential you do this, otherwise you’re passing off someone else’s work as your own and you’ll have some upset people on your hands.

Some More Great Facebook Engagement Tips

Introduction threads can work very well for some businesses. I run one every Friday on my Facebook page where people can say who they are, where they are, tell us what their business does and tag their Facebook page.

Stories are big on Facebook and Instagram

They are little collections of snippets – photos, video clips, words, polls, questions, shares from pages and accounts and more – that last 24 hours, then disappear. Facebook and Instagram want us to use them. They are putting them at the top of our feed and encouraging us to click on them by making the circle around the profile picture glimmer to grab our attention!

Why use stories? And how?

Well, some people use them like a daily diary where they record or snap photos of what they are up to throughout the day – like a stream of consciousness with works in progress thrown in. Others use them strategically, sharing tips or offers, asking questions and running polls. Because Facebook and Instagram want us to use them, they naturally favour them over other content so if you create stories, you will *probably* get more engagement. It sometimes takes a little while to happen but if you are consistent and create content your audience enjoys, you will start to build more engagement and reach which means the rest of your feed will show up more often for your fans and followers, too!

Shares from other BIG pages can also work well.

It’s a strange Facebook phenomenon but sometimes when you share a post from a ‘big’ page you sort of borrow some of their reach – your reach goes up even though your page fans stay the same. It’s odd but good, it doesn’t always work and you have to choose things to share that will resonate with your Super Customers.

Videos are great for engagement.

Facebook live videos seem to do the best at the moment but other types of video also do really well.

The key factor is that they are uploaded direct to Facebook. If you simply share a link to YouTube or to a video on your website, it doesn’t work anywhere near as well. Facebook makes it super-easy to create videos using your photos in a slideshow – it’s the fourth option down on this dropdown that appears when you choose ‘image’ as you create a new Facebook post.

Your fans love to see YOU.

Any time you share photos of you at work, your workspace, stuff you’re working on, things going on in your business, you usually get a much bigger and better reach with more engagement. I am careful about what I share – I very occasionally post images of my little girl if it’s relevant to something I’m talking about but I’m always aware that there are some strange people out there in social media land and I have no idea where my photos might end up. I’m not so fussy when it comes to me, I’ll happily post photos of myself and my work and I LOVE doing short teaching videos that help people get to know me.

Phew, so hopefully now you know what engagement is on Facebook, why you need it and how to get more of it. I’d love to get your thoughts and any experiences you’ve had trying these – pop them in the comments below. Have I missed any? Wishing you LOADS of success in your Facebook marketing!

If you liked this blog post, you will LOVE these easy-to-follow online training classes! Click the image to find out more.

How To Run Your Business When Chaos Reigns

How To Run Your Business When Chaos Reigns

At the time of writing, we’re going through a global pandemic. You can’t get much more chaotic than that! But it’s not just lock-downs that cause chaos. Illness, bereavements, changes in circumstances, family issues, any of these can cause your life to suddenly change track and along with it, your business. Sometimes chaos ensues from smaller things like school holidays, problems with suppliers, cashflow challenges – it doesn’t take much to wreck an often fragile routine and leave you feeling a bit lost.

But where does that leave your business? Truthfully, in a bit of a mess. When chaos reigns, we go into coping mode. Our business vision gets shoved out of sight, our ambitious, exciting plans are put on hold and we focus on surviving, on getting by until the chaos goes away. But, sometimes the chaos is long-lived. Whether it’s a Coronavirus lockdown or a long-term illness, a redundancy or an ongoing family situation causing the ‘chaos’, it’s not going anywhere anytime soon, so what can you do?

Revisit Your Vision

When you’re feeling adrift, it’s a great idea to look back at your vision and plans made at a time when you were excitedly focusing on the future. When you’re in coping mode it’s easy to lose sight of why you’re doing this, so tapping into your WHY can help. Even if your business vision feels a million light years away at the moment, know that this situation is temporary. Your vision is on hold, not cancelled.

Do a Brain Dump

It’s hard to focus when your brain is stuffed full of ideas, worries and thoughts. Get a notebook or sheet of paper and write down EVERYTHING taking up space in your head, so you can see what you are dealing with. You can add to it as more thoughts appear. Often, our brain holds on to all sorts of irrelevant stuff so at least you can cross off anything that’s out of your control or doesn’t need to be taking up brain power. Then look at the rest. What can you delegate? What can you schedule for later? What can you do now? Doing this can really help you focus, because you’re not constantly feeling like you are going to forget something. Getting it all out onto paper means it’s visible and tackle-able.

If you can’t write it down, then use a free app like Otter.ai and talk to yourself as you go through your list. It will transcribe everything you say, then you can go through it and start working through your list. Alternatively, try mind mapping your thoughts – I do this a lot. I use MindMeister but there are loads of alternatives if you Google it.

Work Out What Can’t Wait

Do a brain dump of all the things you feel you ‘need’ to do, then list them in priority order. Things that bring in money for your business need to go at the top, so sending invoices, payment reminders/credit control and selling existing stock. You would also include proposals waiting to be written if that’s how your business works, but they need focus and concentration so you may need to see point 7 about managing expectations. Dealing with customer orders or enquiries would also be at the top. Now, just because they can’t wait doesn’t mean YOU have to do them. See if you can find a trusted friend or family member who can act as your second-in-command for a little while. If not, see if you can find a virtual assistant to do a couple of hours work getting you on top of your admin.

One Thing A Day

This is something I default back to regularly, when things aren’t going as planned. The principle is this: No matter how long your to-do list is, pick one thing you are going to get done today. It doesn’t have to be a big thing, it can be something as small as ‘write an email’, ‘post on Instagram’ or ‘come up with an idea for a newsletter’ but crucially, it’s getting your brain into business gear and doing something to move your business forwards. If you manage to do more than one thing, then brilliant! But if all you manage to do is that one thing, that’s brilliant, too. It’s definitely better than doing nothing, if you’re worried about your business. And sometimes, once you tackle one small thing it inspires you to tackle and second, and a third (but sometimes it doesn’t and that’s 100% OK).

Set Deadlines

This is something I often do when I’m feeling distracted but need to focus. I set an alarm for 45 minute’s time and I aim to get a task completed in that time. Whether it’s writing a blog or recording a video, I tell myself I’m going to get it done before the deadline. I close the door, switch off social media, ask everyone in the house to give me 45 minutes without interruption (yes, I know this might be wishful thinking but it sometimes works!), get my head down and work.

If my mind starts wandering, I quickly get back into ‘focus’ mode because it’s only for a few more minutes and I need to beat the deadline. This has got me through many a blog (like this one) and video class recording that otherwise would have sat on my to-do list for days (and the rest) and even if I don’t get the whole task completed, the process gets me into the flow and usually I just carry on after the alarm dings, until it’s done. Even if I can’t do any more, I’ve still made headway and I can repeat the process again later until I get it done.

Chip Away

Once I’ve done my brain dump I make a list of jobs that only I can do, in order of importance. Then, I break them down into lots of smaller tasks because the chances of me having enough focus in one day, when I’m dealing with other stuff, to do a big task are slim. Little tasks, on the other hand, are much more achievable. I might not be able to plan a whole blog, but I can mind-map it and at least get some structure.

I might not feel like photographing all the stock that needs doing, but I can do one thing or at least, set up a table with some props so I’m ready when I feel like getting the camera out. I might not be able to cope with scheduling a week’s worth of social media but I can come up with ideas for a few days’ worth, then tackle a post or a meme image on Canva when my brain needs a creative job to do. Big tasks always feel overwhelming when you’re already dealing with chaos and the chances are you’re going to struggle to focus on completing them. Tiny tasks, though, add up very quickly and before you know it you’ll have crossed loads off your list.

Manage Expectations

Both yours and those of other people. When everyone is going through chaos, it’s easy to manage expectations – nobody expects very much! However, when you’re going through your own, personal chaos it’s different.

Let’s start with YOUR expectations. When you’re dealing with other stuff, it’s hard to focus on anything to do with your business. Worry and stress are big distractors and however much you know it doesn’t help to worry, that doesn’t stop you doing it! You are going to find it difficult to concentrate, which means you will struggle with things like pricing, writing blogs, proposals and even product descriptions on your website. You’ll feel uninspired when it comes to social media. You’ll probably feel flat as a pancake when you sit down and tackle a business job that you would usually fly through. That is why you need to manage your expectations of what you can realistically tackle, while being kind to yourself and realising this is a totally normal reaction.

The ‘one thing a day’ method in this list can really help at times like these. So can giving yourself permission to have some dedicated time off where you allow yourself to rest, or do the gardening, or read a non-business book or watch a box set. Giving yourself permission and time to switch off is a great antidote to the usual ‘stare at your phone or computer for hours wondering what to do’ state we often find ourselves in. An enforced break from the business can often help you get a little bit of enthusiasm back, especially as our brain has a habit of throwing amazing ideas at us when we’re not in a position to do anything about them.

Now, let’s tackle other people’s expectations – the best way to handle them is to COMMUNICATE. I know you might not feel like it but it will help. I don’t mean get on the phone and ring around, or post your personal story on Facebook – not at all. I just mean let people know how things are working at the moment and what they can expect. If you’re not sending out orders for the next few weeks, say that on your social media and online shop. No need to go into details. If you’re only managing to answer emails twice a week, let people know on your website and order page, add an ‘out-of-office’ type autoresponder to your emails saying you ‘only answer emails on a Tuesday and Thursday at the moment so please be patient.’ If your chaotic situation hit when you had a full order book then maybe recruit a friend or hire a virtual assistant for a couple of hours to see if people want to rebook/reschedule, get a refund or choose some other option.

Most problems occur when businesses go quiet and shut down as the owner goes into ‘hiding’ while they try to cope with whatever is going on in their life. While you’re coping, the rest of the world just sees you have disappeared along with their money or booking and that’s when the nasty messages and emails can appear. Best nip it in the bud and give them a bare outline ‘we’re coping with a family situation at the moment but we will be in touch within 10 days to let you know what is happening with your order. If it’s urgent please text ____ (a friend’s phone) and we’ll do our best to help’

Look After You

Know that this lack of focus and feeling of distraction are totally normal when chaos reigns. Do not beat yourself up because you’re not ‘coping’. You are coping better than you think. When the world around you feels like it’s falling apart and your ‘normal’ seems to have run off into the sunset, never to be seen again, remind yourself that this situation will end. It’s temporary, even if you don’t know for how long. You might need to rewrite your business plan at some point. You’ll probably have to reassess your targets (I’ve had to do that a few times over the last couple of years). You will undoubtedly spend lots of time feeling like you’ll never get this back on track, like your brain is incapable of doing what you need it to do (yes, I’ve had that too) – that’s to be expected. What you CAN do, though, is be kind to yourself. Give yourself time because it’s going to take time to adjust, to find your new temporary way of working and to get help. Even though you feel like you’ve been catapulted into a new, unreal world, the rest of the world is carrying on around you, dealing with their own stuff – just remember to manage their expectations so they know what to expect.

In the context of this Coronavirus pandemic, nobody is expecting much from you I promise. If you can keep the business going, then great! If you shut it down temporarily, then great! There is no ‘right way’ to do this, you have to do what is right for you. I’ve seen some amazing business ideas spring up from this. I’ve seen struggling businesses suddenly unable to deal with demand (our local food stalls in the neglected covered market and local butchers and bakers are now doing deliveries and they are barely keeping up with orders!). I’ve seen amazing business owners close down for the foreseeable because they can’t find a way to make it work right now. Everyone is taking this differently. Some people are inspired and full of beans. Others feel down and deflated. You are where you are and you’re doing your best. Come into my free Facebook group if you need moral support or just to hang out online with people who ‘get’ it.

Once this pandemic is over and we get back to some kind of ‘normal’ you can pick up where you left off. The world will be waiting for you so don’t give up hope, we need your awesome business!

 

Oh, by the way, I have a one week £1 trial on my Brilliant Business Academy at the moment. It’s my special membership where you get access to over 50 classes and courses, plus monthly group business clinic calls and weekly guided brainstorms, where I put one business into the spotlight and help you get past a block or see a way forward. It’s my favourite place to be! Why not come over and give it a try?

After a week it’s just £17.50 per month and I remind you your trial is ending, so you don’t get caught out. If you need one thing to help you get past your blocks, learn the marketing stuff you need, get access to a fab business coach (me) and network with other amazing, ambitious and kind small business owners then it’s perfect for you.

V-Books – The Amazing New Marketing Tool

V-Books – The Amazing New Marketing Tool

V-Books are the hot new marketing tool and I love them! Why? Because they give every business the opportunity to very quickly AND easily go online and all for free!

-> Cut to the chase and learn how to make them in my V-Book Masterclass now – JUST 9.99!

 

What IS a V-Book?

Well, you’ve heard of E-Books, right? An e-book is a PDF book usually used to teach a topic or subject. It’s made up of text and images and you can read it on your computer, mobile device and even some e-readers.

The problem is, e-books have their limitations. Yes, you can add hyperlinks but other than that you’re pretty much stuck with words and pictures.

V-Books are the next level. The V stands for VIDEO and it brings a whole new dimension to your content.

Unlike E-Books, you can’t download a V-Book. Instead, it’s like a mini-website that you can share. That sounds basic but once you understand the possibilities, you’ll start to get excited as your brain kicks into action!

  • Imagine being able to create a document where you have a video introduction of YOU, talking, saying hello and introducing the content.
  • Imagine being able, instead of showing screenshots, actually being able to walk someone through a whole process online right within the page they are looking at.
  • Imagine being able to explain a concept, or demonstrate a technique.
  • Imagine being able to link to additional resources on your website, or direct people to buy products in your shop, all from within your V-Book.
  • Imagine, and this is really exciting, creating a whole course within your V-Book – with lessons and videos, and even links to Jotform where they can submit questions or answers.

What Could You Do With a V-Book?

Hopefully you’re starting to get a feel for how amazing this could be for your business?

You could create fantastic freebies to encourage potential customers to sign up to your website.

You could create bonus V-Books for customers, to give them stuff to do at home in between sessions with you.

You could create paid V-Books containing lessons or whole courses on a massive range of topics.

You could create dynamic workbooks that explain each concept as you work through them.

Imagine how this could work for your business. Just imagine!

Are V-Books New?

Yes! I mean we have always been able to do stuff like this but the way I do it, I use ONLY free tools and it’s so quick and easy you won’t believe it! Even if you’re not very techie, you can still create these using tools that are available right now.

I’ve created a one-hour class where I walk you through the entire process from start to finish. I show you how to do every single bit. I show you, step by step, the free tools I use and exactly what I do. You could be making your very own V-Book today!

To buy the V-Book class for just £9.99 with lifetime access CLICK HERE

I know you are going to love this and once you learn how to do it, you will quickly realise why V-Books are the future. They are going to be huge and you can be in at the front of the queue, leading the way. I can’t wait to see what you do with this!

Love, Claire xx

10 Ways to help your small business survive the Coronavirus Pandemic

10 Ways to help your small business survive the Coronavirus Pandemic

It’s REALLY tricky for small and micro businesses right now. Falling sales and cancellations are leaving business owners scared and anxious, worried this will break their little business.

So what can you do to help keep the cash flowing at times like these? It’s time to think like your customers and anticipate their needs. It’s time to be flexible and adapt. It’s time to reframe this crisis and turn it into an opportunity to help and add value while keeping your business going, even if it’s in a different form to usual. Here are some things to think about. Also, you are awesome and you can do this.

  1. Be visible, communicate and reassure. Think about why people are cancelling or not buying and do your best to address those fears. Think about what you can say and do. What will make them feel better? Think about how you can help.
  2. The need for what you sell doesn’t really go away, your customers just can’t (or don’t want to) access it in the usual way. What can you do about it? How can you make it easier for them? How can you help?
  3. Everyone is having to adapt. Everyone is having to find new ways to cope and carry on. How can you change what you offer to suit this new, albeit temporary way of life? What do your customers need right now? How can you help?
  4. Diversify where you can. You can park your current business for a little while if needs be. You are a small business so you can quickly change direction. You have so many skills that others can use, even if you aren’t using them in your current business. What can you offer or create? How can you help?
  5. Look at how you can take your business online. How could it work? What would it look like? This way of working will quickly become the norm so make sure you embrace it where you can. Don’t worry about the tech, there are easy ways to do it. Just get clear on how you need it to work, then figure out the how afterwards.
  6. Turn the cancellations and quiet times into a positive. You just gained precious time to do all the things you never get around to. Create and schedule your social media. Work on building your email list. Write blogs and e-newsletters. Create videos. Work on your business vision and targets. Plan!
  7. Support other small businesses as you would want to be supported. Promote them. Buy from them when you can. Recommend them.
  8. Don’t sit and suffer in silence. Anxiety is amplified when you try to cope alone. Seek out others in the same position. Brainstorm. Support. Chat. Build community. Join my Facebook group! www.facebook.com/groups/takeyourbusinessonline 
  9. Remember this is not forever but it might be for weeks or months. Use your entrepreneurial brain to come up with solutions and embrace them now, not later. Be ahead of the curve.
  10. Keep marketing, more than ever. Businesses that stay visible, add value and keep marketing in tough times are the ones that hit the ground running when times get better.

One way or another we will find a way through this. We might come out the other end of it with a changed business and a changed life. Who knows? Why not treat it as an adventure and an opportunity to use your amazing entrepreneurial skills to help others while keeping your business going? We are in this together. You are awesome.

Love, Claire xx