If you’ve read my Business Secret Weapon and 5 Questions To Help You Create A Cracking Business Vision blogs, you’ll know I REALLY recommend having a vision for your business.
A business vision is a quick and easy way to get you focused, give you direction and stop you making bad decisions down the line when you’re busy. There are some business vision rules I always tell my clients, to ensure that they don’t stay stuck where they are. These rules help them create an awesome business vision that’s not constrained by their current circumstances – in other words, they need to be creating the business vision of their dreams, not the one from their backyard….
Here are a few rules to get you out of your comfort zone and into a place where you can create a business vison that is worthy of you and your amazing business.
1. Think Big
Go for something huge, impressive, inspiring!
A vision is not a little idea; it’s a great big thing. If you can’t go wild now then you’ll only get smaller later.
Put something really scarily big down as a first draft – if you want to become a millionairess and own a global chain of handbag shops, now is the time to write that down. If it’s not pushing the boundaries and making you smile (or giggle) in disbelief then you’re not trying hard enough :0)
What would your business look like if you had a magic wand and got it to where you want it to be? Not thought about it? Well now is the time. Write down any ideas about what your business might look like in 5, 10, 15 years and see which ones appeal. If none of them do, then that will give you food for thought!
2. Be YOU – Write From The Heart
This is you, your life and business. It’s about your desires, wishes, dreams and hopes for the future. It’s written for you – nobody else.
No one has to believe it or approve of it other than YOU so if it gets you excited, that’s perfect. Even if it contains things that other people have told you that you shouldn’t or couldn’t do!
You make up the rules. If Richard Branson had done things by the book, or Anita Roddick then two of the world’s most inspiring companies might never have existed. And who knows how many other amazing companies never came into existence because they were trying to follow the ‘rules’.
3. Be There
Imagine yourself in that place in the future when you have ‘made it’. When your business is exactly how you imagine it could be. Think about how it looks, who you’re with, what is around you, where you’re working from and who with, who you’re selling to, buying from, what you’re charging. Get real (in an unlimited sense!). This is the quickest way to get you there. The more ‘real’ you can make it, the more likely it is to happen because your thoughts and actions will work between now and then to get you there in person.
4. Be Quick!
Don’t agonise. Don’t wait for the ‘right moment’. Don’t sit and think. Don’t wrangle or get frustrated. Just write for 30 minutes and then stop. Don’t edit and don’t beat yourself up. However unbelievable (for now) the stuff is that you are writing, keep going because it will all make sense in the end.
Write everything down because the things you didn’t write might end up being the most important bits otherwise. Don’t be restricted by convention, don’t think about constraints, what’s happened to other businesses like yours, or anything negative. Just get your business aspirations, hopes and dreams down on paper now. If you need another 30 minutes then go for it but do it NOW!
5. Mix it Up!
Your life vision will include stuff out of your business vision and vice versa. It will all blend together because the two are interwoven. Put your passions into both and see how your energy lifts as you describe your vision.
6. Get that vision up on your wall.
Tell anyone who asks that this is your vision and you’re working on achieving it. Tell yourself that you are already on your way – it is yours to have and you can think about what it felt to be ‘in’ your vision when you were doing your initial brain dump. It’s yours for the taking.
It’s worth the effort, I promise – the clarity, inspiration and excitement you get from articulating your vision will keep you going on your most challenging days and the act of articulating it means that you’re already on your way!
This will be invaluable when you’re feeling emotionally battered (yes we all have those days).
Being a business owner is tough, and being a woman business owner usually means that we’re juggling a whole load of other commitments while still working on building our amazing business. Your business vision is your light at the end of the tunnel. Your holy grail. And imagine how amazing it will feel when you have to create business vision #2 because you’ve achieved it all. Yayyyy!
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Claire Mitchell is a best-selling author of the Awesome Marketing Planner and founder of The Girls Mean Business, a mum and business owner. She has been featured in Marie-Claire, The Guardian, Closer Magazine, Essentials, The Huffington Post and on the BBC.