Facebook Video – Getting Over Your Fears

Facebook Video – Getting Over Your Fears

If you’ve been putting off doing Facebook video because it’s way too scary, this is for you.

In my last blog I shared Facebook expert Mari Smith’s excellent blog post about the changes going on at Facebook and the top things we can do to get Facebook working for us. She was very clear it was all about video and I shared her top 10 tips along with my own input and explanations on using video in your Facebook marketing and business.

I’m going to take those Facebook video tips one by one and show you how you could use them in your business. So, in this blog we’re going to tackle number 1 – focus on video but this is a HUGE topic in itself, so I’ll cover some today and the rest over the next couple of weeks. This is going to be a mammoth FACEBOOK VIDEO MASTERY series, I think you’re going to love it!

Video already takes priority in Facebook’s newsfeed. It’s only going to get bigger.

If you have tried putting videos on your Facebook page you’ll hopefully have found they get much better engagement than other posts? Obviously it depends on what’s IN the video, but if you can crack this, you will get lots of video views, which improves your Facebook page engagement, which in turn helps your page get seen by more people. At a time when it’s harder than ever to get seen on Facebook, it’s definitely worth grabbing video with both hands while its working well.

So, why might you NOT be using videos yet?

Let me take a guess…

Oooh, maybe you feel like you’re not ‘right’ for video. You might think you’d like to lose a bit of weight before going on screen? Maybe you keep telling yourself it would be better if your hair was tidier, or your voice was different or you had a more photogenic ‘look’. Hmm?

Or maybe you’re using the ‘I’m not techie enough’ excuse? I can’t ‘do’ videos! What about the editing? What do I use to record ON? Do I need a tripod? It’s all too scary!

Maybe you’re up for it but you’ve got video block – whenever you think about doing a video, you get stuck on what to make a video about? I mean what could you say that your customers and page fans would want to hear and watch? And what if they don’t like it? Oh heck, what if they laugh at me?

Blimey, what a lot of reasons NOT to do video! If you’ve talked yourself out of it before you recorded a single second  of video I’m not surprised!

But let me share something with you. I’m going to tell you how to work with and around all those reasons and excuses above.

GETTING PAST VIDEO FEARS AND OVERCOMING THE EXCUSES

Creating videos for your business, whether for your website or social media can be a nerve-wracking experience. It triggers all sorts of insecurities within in us about our appearance, our self-worth, our value – so why on EARTH would you want to drag all that up?

What if people laugh at me? What if they think I’m too fat/thin/ugly? What if I sound stupid? What if they think I’m unprofessional? What if my friends / old boss / mother-in-law see it? What will they think? What if people realise I’m just winging it and don’t really know what I’m talking about?

Run away! Run away! Why would you even want to go there? Even I had a wobble with those as I wrote them but do you know what? We all feel like that. Even people who are on TV every day!

But wouldn’t it be great to NOT worry about all those things? I mean, if they are holding you back from doing videos, imagine what else they are stopping you doing?

What if I told you these fears are not important and definitely not worth worrying about? What if I told you nobody really cares what you look like or sound like, as long as there is something for them in the video? What if I told you there are some things you can do to make Facebook video MUCH easier? It’s true!

Remember, it’s not about you

The first thing you have to realise is, it’s not about you.

People don’t watch videos ABOUT YOU unless you are a celebrity (sorry!) unless it’s an ‘about me’ video on your website (which is an awesome idea) but generally in our world, as small business owners (with big ambitions) people watch our videos to get help. They watch our videos to learn something they need to know or to see if they are missing something.

As long as you are sharing something interesting, relevant and of value TO THEM they don’t care what you look like or sound like, as long as they can understand what you’re saying. Occasionally you might get a nasty comment because Facebook does have trolls. I’ll tell you how to deal with them in a mo.

They want to know wiifm

What’s in it for me? Why are you reading this email? To see if I share something that could help you in your business, right? A tip, an idea, a new way of looking at something. Well, that’s the same for your Facebook fans, email subscribers, in fact anyone you come into contact with in your business.

Once you realise that, the whole Facebook video ‘thing’ gets much easier. What do your fans and customers want to know? What could you share that would help them in their life? What would make them take notice? What words or phrases could you use that would grab their attention? What are they thinking about or worrying about that you can help with? What would make them happy? What would they find intriguing?

“Why does my dog eat grass?”
“How long should my baby nap for?”
“Should I send e-newsletters to my customers?”
“How do I deal with email overload?”
“Why aren’t people visiting my website?”
“Why has my silver jewellery gone black?”
“How can cheese help my concentration?”*

*I have no idea how cheese could help your concentration, but if you know the answer then I know a load of people who would love an excuse to eat more cheese!

Think about what your customers and Facebook fans might be putting into Google. Think about what YOU put into Google! I know, right? Weird and random things (if you’re anything like me) but if you can figure out what your fans are bothered about, then YOU can be the person showing up on Facebook videos in their newsfeed with the answers!

What if I get a nasty comment?

It might happen, it might not. Depending on what you’re sharing, you might ‘trigger’ someone who then feels hurt or upset or angry or jealous and makes a nasty comment. The more controversial you are, the more likely this is to happen.

If you’re not controversial and you’re just sharing how you painted your latest picture of a puppy, it probably won’t happen. If you’re talking about vaccinations, politics, parenting, money, anything that people are likely to have strong feelings about, you’re probably going to get all sorts of comments, good and bad.

So what do you do? Well, understand first of all that people are very brave when they are on Facebook and will say things they would NEVER say in real life so they are unlikely to be a real threat. Don’t reply. Don’t bite. Don’t engage. Ban. Delete. Move on. No matter how hurtful a comment might be, don’t let it get to you. Don’t let it hurt you because then they win. Let it slide off and have a way of dealing with it so it doesn’t ruin your day.

As someone who has had ALL sorts of nastiness happen on my Facebook page I can tell you this is easier said than done – but for your own sanity you have to just ban (so they can’t comment any more), THEN delete the comment, then do something that requires you to focus so you can get them out of your head. Whenever you catch yourself dwelling on it, STOP IT. DON’T LET THEM WIN. Focus your precious time and energy on making your business stronger.

If you can’t BEAR the thought (yet) of putting your lovely face on a video, in my next blog (coming soon) I’m going to show you that you don’t have to be ON video to make a video.

And in the following blog  I’m going to give you some great ideas for Facebook videos.

And that’s just part 1! After that we’ll cover video production tips, technology tips, different types and sizes and lengths of video, monetising video, captions, and more! You’ll be a Facebook video pro before you know it.

How To Find Your Missing Mojo After A Break

How To Find Your Missing Mojo After A Break

You know when you’ve got a holiday coming up and you work like CRAZY to get everything prepared for it? You use every available hour and minute to hit those pre-holiday deadlines and then finally, you’re done. All finished. Or as much as you ever will be.

And then you enjoy your holiday break. You wind down. You relax. You leave all thoughts of work and business behind while you take a well-earned rest. You spend time with the family. You catch up on hobbies. You find yourself getting quite used to this ‘doing nothing’ lark.

But then you get a niggling feeling. You know you need to get back into the business. There is marketing to be done. Orders to fulfil. Tax to sort out. Things to make, things to sell.

The only trouble is you feel as FLAT as a pancake.

That rest and relaxation you needed so badly has drained you of all your enthusiasm for your business. Your mojo has vanished and you can’t even vaguely think about doing anything work-related – you simply don’t have the energy for it. Then often you get hit by bugs – cold and flu is my bug of choice each year – because as soon as you relax it’s like your body decides now would be a great time to knock you down, seeing as though you’re having a rest and not so busy. Aaaaaagh!

Then the panic sets in. What if I can’t get rid of this flat feeling? I have so much to do- I need to be DOING but I can’t! I’m wasting so much time doing NOTHING when I’ve got a to-do list as long as my arm. Why did I take that time off? I should have kept going! Guilt! Guilt! Worry! Worry!

STOP! Stop stop stop stop. Wooooah.

There are some things you need to know.

First of all, this is totally normal

I feel like this every Christmas and every summer and every blummin holiday and I LOVE my business, just like you. But having some time off messes with your mind. We are so used to being in a flurry of activity, being crazy busy and playing catch up all the time that once we stop our brain and body let out a sigh of relief (metaphorically speaking).

Second, it doesn’t last forever

It will pass and there are things you can do to help that happen.

Third, this is your body telling you to take it easy

Running on adrenaline shouldn’t be your normal state, and yet for most of us business owners it is. It’s a safety mechanism and a warning.

So what can you do about it?

  1. Well the first thing you can do is shut up those mind monkeys that are telling you you’re ‘wasting’ precious time by having a rest. You’re not. You’re looking after yourself and the business can wait.
  2. Remember why you are doing this. You’re building a business BECAUSE you want that precious time with the family, you want that precious ‘me’ time, you WANT to be able to have time off. And yet when you get it, you can’t enjoy it. So, enjoy it.
  3. Keep a notebook or planner handy so when your brain goes into overdrive or the mind monkeys make you panic, you can write down things you need to remember and you can tackle them when you’re back at work.
  4. Give yourself a specific day to start back in the business – say you’ll start back on THIS date and stick to it. The rest of the time don’t bother with business stuff, just enjoy yourself and stop worrying knowing you can deal with the business on that specific day. It’s about setting boundaries.
  5. Don’t let customers bully or pressure you into going back earlier than planned. Boundaries, remember? You’re off until THIS date and you can help them then. If they are the right sort of customer for you, they will understand. If they don’t understand and start getting nasty, you are well rid!
  6. Start with the fun stuff. Then do something you’re not looking forward to so much. Then another fun thing. That way you can enjoy getting back into work but also don’t store all the horrible jobs up. Mix them up and treat yourself in between.
  7. Treat yourself to a planning day. No pressure. Nothing but big dreams and grand plans. Do some colouring, make a vision board, work out how you would love to spend your time each day. Get yourself reinvigorated and excited about what lies ahead.
  8. Finally, stop comparing yourself. It’s not about what everyone else is doing. It’s about you doing your best with what you have. You’re not ‘falling behind’. You’re not leaving things too late. You’re not wasting time or letting yourself down. You’re having a much needed break that will give you the energy to keep going later.

 

Oh, and you’re a business owner. You are running your own business. That means you are officially awesome.

When you are ready I have a load of blogs and articles and resources to help you get back into the swing of things. I’ve also got my fab 2017 Awesome Marketing Planner System if that’s what you need. But for now go back to having a rest, stop worrying, start having fun and I’ll see you on the other side. Happy zonking!

 

 

How To Deal With Copycats

How To Deal With Copycats

I had a question this week from a lady saying someone had copied her entire business, from her website to her social media posts – there were just enough differences for it not to be a direct duplication (she had used slightly different images) but to the casual observer, they may as well have been the same business.

This was no coincidence. The copycat had been a ‘fan’ of this lady’s business for a while and clearly loved it so much that she decided she’d do exactly the same thing.

Now, I totally understand what this feels like. I’ve had it done to me several times, even by people who should know better, but here’s the thing. It’s complicated.

It can drive you mad or it can drive you on. It’s your choice.

I’ve had weeks where I’ve been CONSUMED by someone copying me. It’s driven me crazy. I’ve deliberated about what to say to them. I’ve thought about how to respond. I’ve grumped and grouched and grumbled about the CHEEK of them. How bloody dare they?

The trouble is, when I’ve done that I’ve been SO consumed by grouching and anger that I didn’t focus on my business. Blogs went unwritten. Plans weren’t actioned. I was too distracted.

Which is interesting.

Because the actual copycat didn’t NEED to have any effect on my business. I could have ignored them. I could have put them out of my mind and let them stew. I could have chosen not to give them any attention or energy.

But by grouching and grumbling, and looking through their social media and website to see exactly HOW much stuff they had copied I gave them LOADS of energy. I also got myself totally wound up. And MY business suffered because of that.

So I actually LET the copycat harm my business when I didn’t need to let it happen.

Now, I understand that sometimes the copycat is someone you know. Sometimes it’s someone in the same town or social circle. Sometimes they are too close for comfort. Which makes it awkward.

I understand that sometimes trademarks or plagiarism are involved and you have to take them seriously and go legal. I understand that people stealing your photos is definitely NOT ON.

But, here’s the thing.

You are the original. You are the one being copied. And it’s up to YOU to rise above it.

You can choose to bicker and grumble and fight, but your business will suffer.

Or you can raise your game. As Michelle Obama said ‘when they go low, we go high’ (my absolutely new favourite quote ever).

So however angry and annoyed and frustrated you feel, you can choose to direct that energy at them or you can choose to use it to fuel your business.

You can choose to GO HIGH.

What does that look like?

It means you don’t get emotional with them. It means you deal with them like a business owner and keep things professional. You can email them and tell them to cease and desist from using your photos and intellectual property – it’s good to get legal advice on this if you can afford it. RocketLawyer sells templates online for all the main legal letter types in the UK.

It means you don’t lower yourself to their level and have a slanging match.

It means you stop looking at their stuff and stop thinking about them. It’s not easy but it’s your choice to do so. Block them on social media and unfollow their accounts. Choose not to look at their website or Etsy shop or whatever. Choose not to have them in your life. If you need to keep an eye on whether they are stealing your images, ask a friend to do it for you so you don’t get consumed, then go back to point one and deal with them professionally and without emotion.

That way you’re not driving yourself mad.

It means raising your game by coming up with new, better, things that are YOU, through and through. Develop your brand so that people know you for it. Put all your energy into making your business strong and well-known. Put your energy and passion into creating something that nobody else can come close to. Be the original.

There will always be copycats. And the better-known you become, the more copycats you will attract. But they don’t have your passion. They don’t have your ideas. They don’t have your experience and knowledge and imagination.

They are not you.

And because they are just copying and not putting their own ideas and imagination and passion into their business, they are setting themselves up to fail. I see it time and time again.

A business like that can only compete on price, which is a bad business model – they can’t compete on being better or different or unusual because they are copying someone else.

So, it’s a tough one but here are my thoughts.

It will HURT when you find someone blatantly copying you.

It can drive you mad or it can drive you on. It’s your choice.

I would choose to put the energy into MY business.

I would choose not to fight, but to HARNESS my anger and frustration and make my business even better.

I would choose to go HIGH.

Why You Need A Book Of Awesome (And How To Make One)

Why You Need A Book Of Awesome (And How To Make One)

Have you ever had a day when you fell out of love with your business?  When it all felt too hard? Maybe a mean customer had a dig because they were in a bad mood. Perhaps things just keep going wrong. Maybe you’re just tired and grumpy and need a break.

The thing is, we ALL get those bad days. No matter how long you’re in business, it never goes away, it’s just a different level of bad day.

It can be really hard to snap out of a bad day; to get your enthusiasm back when you really don’t feel like going on but I have something that might help. I recommend all my clients do this as soon as they start trading, even if their first bad day is a long way in the future- just so it’s there, in case.

I’m talking about a Book Of Awesome – it’s the name I came up with for something you can easily create to help lift your mood and get you back in the business groove.

What’s A Book Of Awesome?

A Book Of Awesome is a book of all the lovely things people have said about your business. All the testimonials. All the nice comments on your Facebook page. All the complimentary messages people have sent. All the lovely things people have said to your face, or said to you or about you on the phone.

It’s a book dedicated to YOU and YOUR BUSINESS.

And if that sounds a bit weird and self-indulgent, I promise there’s a very good business reason for doing this.

Why You Need A Book Of Awesome

If you’ve been through a bad day in your business you’ll know how difficult it can be to snap out of it.

What starts off as a bad day can actually turn into something much worse and I don’t just mean a bad week or a bad month, although that often happens and it’s horrible. No, I’m talking about the knock-on effects a bad day can have on our business.

Because our energy is all wrong while we are down and fed up and sad or hurt or annoyed, our productivity goes right down. We don’t feel like working. We would rather feel sorry for ourselves and have a bit of a business duvet day. Which turns into two days. Then three.

Because we’re out of the business having our very own pity party, things start to slip. We get behind on making or creating, on marketing, on admin. So when we finally DO ‘snap out of it’, we are miles behind and have a huge catch-up job to do.

And then there’s the THING – the thing that set off your bad day in the first place. That nasty comment or bad review, that grumpy customer or glimpse of a competitor’s stuff that made you feel inferior. THAT doesn’t go away. It sits there and festers in your head, or eats away at your brain, consuming your thoughts to the point where you are totally distracted and can’t get anything done.

If you get stuck in this horrible place that started off as a bad day (and by the way, it happens so easily because you’re working alone and have nobody to talk to about it) then your confidence plummets, everything seems pointless and you wonder why you bother. And THAT is a sure fire way to break a business.

This is where your Book Of Awesome comes in.

This book is more than a book. It’s a treasure chest of joy and happiness. It’s packed full of wonderful, positive energy.

One glance reminds you why you are doing this. You can see the difference you’ve made to people’s lives. You can see the happiness you have brought to others. You can see what they think about you and your business – the positive things. You can see how AWESOME you are. And it’s OK to celebrate this and indulge yourself in it – in fact it’s not just OK, it’s ESSENTIAL.

Reading your Book Of Awesome is a reminder of why you set up this business. It’s a reminder of why you do this, through good days and bad. And it’s a gentle but firm shove back into your business, accompanied by warm, fuzzy thoughts.

How To Make A Book Of Awesome

Well, it’s as easy as you might imagine.

  • First of all you need a beautiful notebook. One that feels too good to use. The one you’ve had your eye on, that you were going to treat yourself to – or the one you’ve had stashed away for a special occasion. This notebook has to make you smile. It doesn’t need to be expensive, but it does have to be especially gorgeous.
  • Secondly, you have to set aside an hour. Just an hour out of your life. And in that hour you go through your emails, your Facebook page, your messages, your texts, your reviews and you look for all the lovely & complimentary things that everyone has ever said about your business. All of them.
  • Then either print them off and stick them into your notebook along with the name and date of the person concerned, or just copy out the words by hand with a particularly gorgeous pen (obviously it has to be a special pen, that makes you smile).
  • Now take some colouring pens and doodle pretty patterns wherever you like in the notebook. Draw little frames around the lovely words. Make some art out of it. Draw balloons and flowers, draw whatever makes you happy. Get the kids involved if you want. This book has to make you smile.
  • Then, when you’ve added all the lovely words about your business you can find, you find a page near the back or inside the front cover where it’s easily found and you create your BIG WHY PAGE. You remind yourself why you started this business and what the big dream is. You can write it, or stick photos of the kids in there, or print pictures off and stick them in – there is no wrong way, you just create a page that sums up for you why this business matters to YOU.

How To Use Your Book Of Awesome

When you’re feeling fed up or hurt or down or defeated, dig out that book.

Have a break. Grab a cuppa. Raid the kids’ chocolate stash and start reading. Read all those lovely comments about your business and think about when you received them. Think about how happy those customers were. Think about how it felt when you did that job, or made that sale. Think about the good times (hmm sounds a bit like a dodgy eighties song from my youth). You get the idea.

Your Book Of Awesome is your antidote to crap. It’s your wake up call. It’s your gentle shove back into business, to do what you do best for customers who need you. It’s a business saver. And you need one.

No business owner should have to tackle a bad day without a Book Of Awesome. It’s time to make yours happen.

3 Things To Do When You’re Feeling Stuck

3 Things To Do When You’re Feeling Stuck

Why does that happen?

One day we’re full of enthusiasm, bursting with energy and raring to go. We feel like we can take on the world!

The next day we wake up and feel, well, STUCK! Like we’ve lost the plot. We feel blank, panicky and scared. We feel overwhelmed and fed up. And most of all we can’t think what we need to do next, so we just stay where we are, in that stuck place.

The trouble is, being stuck is bad for business.

Not only does it stop you getting things done, it also plays havoc with your confidence. You get that little voice in your head telling you you’re not good enough to do this. The more you try to get unstuck, the more you panic when it doesn’t work and before you know it you’re in a full-blown crisis and feel like you will NEVER be able to make this business work.

What can we do to get UNstuck?

Well, first of all you might find that it’s nothing to do with the business.

Your being stuck might be to do with everything else APART FROM the business, but it’s the business where you feel the effects.

It’s difficult to focus on your business when you’re working full-time in another job, have a young family or elderly parents to care for. It’s REALLY hard to focus on your business when you have money worries or health worries.

It’s HARD to find the time, ANY time to spend on building our business when so many people and things need your attention.

Let’s face it, the only ‘ME’ time some of us have is after 10pm once we’ve seen to everyone else and by that time we’re too exhausted to think, let alone do something useful for our business.

If you’re anything like me you’ll often find yourself falling asleep while putting the kids to bed and then waking up an hour later feeling totally groggy & disoriented and completely unable to do anything useful for the rest of the night.

And that’s not even touching on the rest of the stuff we have to do – mums or otherwise – just to keep the house going, people and pets fed and watered and life carrying on as usual.

No wonder we’re worn out!

I know you’re amazing (you’re running a business, despite everything else you have going on in your life), but I also think you have to be realistic about your situation.

If you’re constantly trying to prove to the world that you’re an all-singing, all-dancing superstar every moment of every day, pretty soon you’re going to get tired.

And when you get tired, you get stuck.

Head of finance, social media queen, marketing guru, super saleswoman, team leader, designer, manufacturer – how are you supposed to be ALL of these things at once?

Again, this usually happens by necessity at first because finances are tight, but even as your business grows you may tell yourself ‘this is how I’ve always done things’.

The thing is, if you keep doing what you’ve always done, you’ll keep getting what you’ve always got.

How Can You Get Unstuck?

1. Well, you could ask for help!

It won’t kill you to put your fierce independence to one side occasionally and admit you could do with some moral support and hands on help.

And don’t be afraid to outsource, swap skills, seek a mentor, work with a coach or ask for opinions on your Facebook page – anything that will help you share the load.

[Tweet “When you’re caught up in the details of your business, you can lose sight of the big picture “]

2. You Could MAKE An Hour To MAKE A Plan

Every day, I work with incredible, capable, determined women who have forgotten to take a moment to think about their goals for the future and where they want to take their business.

If you don’t know where you’re going, how will you know which direction is the right direction?

It’s like expecting your sat nav to guide you from A to B when it doesn’t know where B is! You would just drive aimlessly or end up going round in circles. When you set clear goals, you will find yourself becoming unstuck and sometimes everything else needs to wait – if you can MAKE an hour to do this, you’ll SAVE many hours down the line.

3. Get Rid Of The Mind Monkeys

Mind monkey chatter – those little voices in your head. Those disempowering, nagging, miserable beliefs that rattle about when you least expect it and certainly could do without it – ‘You’re not good enough’, ‘you’re not clever enough’, ‘you can’t charge that’, ‘when are you going to get a proper job?’– you know the ones I mean.

Mind monkeys play on your worries and insecurities and take you down when you least expect it. The thing is, mind monkeys love it when you’re feeling confused. They love it when you are floundering. They HATE plans. So guess what you’re going to do? Look to the point above and make a plan – the mind monkeys can’t come and cause panic if you know WHAT you need to do, WHEN and HOW you need to do it.

To ‘unstick’ your business, you have to challenge those monkeys – gag them, shoot them, send them on a one-way ticket into outer space. They’re not welcome here.

My best advice when you’re stuck is to be kind to yourself.

To stop beating yourself up.

You’re doing the BEST you can in your unique circumstances and sometimes it means you go slower than you would like, and sometimes it means you need to park up for a short time while you clear your path of obstacles. We all have to do it from time to time. Life doesn’t stop, the business will still be there when you come back.

Once things calm down a little you’ll feel ready to tackle the business again – not only that but the time you spend NOT focusing on your business will sometimes actually help your brain come up with loads of new ideas, so when you DO come back you’ll be raring to go. It’s never usually as bad as you think – your job is to look after yourself amidst the drama and make sure you can hit the ground running when the time is right. Look after you, awesome business girl!

 

How To Stop Comparing Yourself To Other Business Owners

How To Stop Comparing Yourself To Other Business Owners

OK admit it – how many times lately have you looked at someone else’s website, or products, or business card or shopfront and thought to yourself, with a heavy heart ‘she’s better than me’?

And how often have you thought about doing something new or different and then thought ‘I can’t do that because…I’m not clever / businesslike / techie / young  enough?’ (delete as appropriate)

OK we need to talk.

I was chatting to a lady in one of my Facebook groups recently and she admitted that the BIGGEST THING holding her back was that she kept comparing herself to other people and coming up short.

In fact she was really hard on herself.

  • She would browse competitors’ websites and pick faults with her own.
  • She would look on Pinterest and see a hundred beautifully shot products that were ‘better’ than hers.
  • She’d find herself trawling Facebook looking to see who was making what, how much they were charging and whether she thought she was as good as them.
  • If it wasn’t the products she felt inferior about, it was their marketing, their copywriting, their design work.

When I asked her how often she found herself checking out other people’s stuff, she said ‘I do it every day’.

When we chatted about it, it turned out she was spending at least half an hour (that she would admit to) and probably more that she was in denial about, EVERY DAY measuring herself against other businesses and people and feeling fed up.

Let’s do some maths – 30 minutes every day, for 5 days per week is 2.5 hours per week (and let’s be honest, it was probably WAY more than that). That’s 10 hours per month. That’s 120 hours per year. That’s 5 DAYS A YEAR!

5 days a year NOT working on her business. 5 days a year NOT having a rest. 5 days a year NOT doing something that made her feel good or helped her build her business. 5 days a year beating herself up.

Makes you think, doesn’t it?

When we put it in perspective like this, she went very quiet and then got quite upset.

She realised she was wasting time and not JUST wasting it, actually spending time on things that were harming her business because that’s exactly what was happening.

When you spend time measuring yourself  against other people or feeling you’re not good enough that’s you’re choosing to spend making yourself feel bad.

When you get obsessed with what your competitors are doing, thats time and energy you’re not spending on YOUR business.

When you waste 5 days a year dragging yourself down and feeling inferior, that’s not healthy and it doesn’t make you happy. And it all starts with spending half an hour a day ‘just checking’ what everyone else is doing. Before you know it, it becomes a habit. Then it turns into a little obsession. Then it turns into 5 days a year of self-sabotage.

So, I want to ask YOU something. Are YOU guilty of this? Are YOU falling into a habit of ‘just checking’ other people’s stuff and wishing you were them?

If so, I want to challenge you. Ready?

I want you to spend HALF AN HOUR PER DAY working ON your business or ON yourself – making yourself feel great and helping your business to grow. No checking competitors (it doesn’t matter what they are doing), no beating yourself up.

If you spend 30 minutes every day on POSITIVE things rather than NEGATIVE things, you’ll see a BIG CHANGE in your business and your life, very quickly.

Are you up for the challenge?