With online shopping, you have a job to do. You need to show off your products or services to potential buyers without being able to show or demonstrate them in person. If we can’t see or touch or...
Sell.
You’re in business to sell stuff. Yes, you’ll help people in the process but you need to sell stuff because that’s what businesses do.
In this section you’ll find help with marketing, ideal customer, copywriting, blogging, social media, websites, pricing and more because they all help create sales. We’ll also look at selling and my sales train system, so you can create a customer journey that works.
Let The Money In
A funny thing happens with lots of business owners. They get all excited about setting up in business, selling things they love and making some money but they forget to let the money in. I know that...
Please Don’t Feed The Mind Monkeys
Mind Monkeys are tricky little things. They live inside your head and throw negativity at you any time you try to do something new and brave. Their favourite hobby is telling you all the reasons why...
You’re Not Forcing Anyone To Buy Anything
You know that feeling of dread you get about being 'salesy'? It's just a mind monkey. It's a fear of rejection that pops up when you really don't need it. You know you never force anyone to buy...
Customer Happiness Is NOT More Important
I see so many amazing business owners who are burning out or unhappy in their business because they are trying to keep customers happy. Your wellbeing is the most important thing of all. Customers can wait. They can buy elsewhere. They do not have the right to make...
Keep Showing Up, Even If It Feels Like Nobody Notices
Let me tell you something - people notice. They might not take action. But they notice, whenever you make the effort to post or email. The thing is, they might be busy. It might not be the right time for them. They might not need whatever you are promoting right now...
When Someone Unsubscribes
Rather than getting upset because someone has ‘left’ your email list, think of it this way. They were not a good fit. They were not going to buy. They chose to leave - that’s great! It’s your business cleaning itself. If you are being yourself and doing what you love...
Shout About Your Success!
If you have achieved something wonderful or done something you’re really proud of, shout about it. I know this might not come naturally, especially if you’ve always been taught that showing off is bad! The thing is, shouting about your success has a knock-on effect....
You Don’t Have To Please Everyone
I know you are lovely and polite. I know you were brought up to be kind and helpful. But let me tell you something. No matter how lovely and kind and polite and helpful you are, some people will never be happy. You can’t please everyone and actually, you don’t even...
What makes you buy?
Whenever you are struggling with marketing, think about what makes you buy. Do you usually buy because something ‘speaks’ to you and you hope it will solve a problem it make your life easier? Do you love seeing results or testimonials? Do you love offers and deals? Do...
Does Selling Make You Feel Sick?
I had a chat with a lady last week who wasn’t telling people about her new business because she didn’t want to come across as being salesy. She was scared of being a pest and the mind monkeys in her head were telling her all sorts of negative things. ‘What if people...
Show Us Your Prices!
There's a big debate around pricing. Should I put my prices on my website? Should I put prices on my social media posts, when I'm talking about my products or services? It seems like a no-brainer, of COURSE you should put your prices next to the things you're...
Facebook Engagement Tips That Work
Engagement is the secret sauce in social media – it drives traffic, enquiries and sales. Let me share some great Facebook engagement tips with you.
Are You Caught In A Price Trap?
Did you know that pricing is one of the biggest challenges in business? It's true! Get it right and your business runs beautifully, attracting lovely customers and making you a great living. Get it wrong and you barely make a profit, even though you're working like...
7 Fab Engagement Ideas That Work!
Facebook can be a brilliant business tool when it comes to marketing your business. The trouble is, it only works if you get people engaging with your page. A page with unengaged fans is as bad as no page at all because it simply doesn't get seen, so what can you do...
How To Think Like Your Super Customer
A lovely accountant on my Brilliant Business Academy Q&A call recently was feeling as flat as a pancake. She said "Claire, I know what I should do, I just can't bring myself to do it. When it comes to posting on Facebook or writing a blog my mind just goes blank...