There's a big debate around pricing. Should I put my prices on my website? Should I put prices on my social media posts, when I'm talking about my products or services? It seems like a no-brainer,...
Sell.
You’re in business to sell stuff. Yes, you’ll help people in the process but you need to sell stuff because that’s what businesses do.
In this section you’ll find help with marketing, ideal customer, copywriting, blogging, social media, websites, pricing and more because they all help create sales. We’ll also look at selling and my sales train system, so you can create a customer journey that works.
Facebook Engagement Tips That Work
Engagement is the secret sauce in social media – it drives traffic, enquiries and sales. Let me share some great Facebook engagement tips with you.
V-Books – The Amazing New Marketing Tool
V-Books are the hot new marketing tool and I love them! Why? Because they give every business the opportunity to very quickly AND easily go online and all for free! -> Cut to the chase and learn...
Are You Caught In A Price Trap?
Did you know that pricing is one of the biggest challenges in business? It's true! Get it right and your business runs beautifully, attracting lovely customers and making you a great living. Get it...
7 Fab Engagement Ideas That Work!
Facebook can be a brilliant business tool when it comes to marketing your business. The trouble is, it only works if you get people engaging with your page. A page with unengaged fans is as bad as no page at all because it simply doesn't get seen, so what can you do...
How To Think Like Your Super Customer
A lovely accountant on my Brilliant Business Academy Q&A call recently was feeling as flat as a pancake. She said "Claire, I know what I should do, I just can't bring myself to do it. When it comes to posting on Facebook or writing a blog my mind just goes blank...
How To Get More Control Over Your Sales
I was chatting to a lady the other day and she said ‘Claire, this business is bad for my nerves and my blood pressure. One day it’s fine, I have money in the business and then within days it’s all gone on staff costs, supplies and other bills. Then we have a quiet...
How to Write A Blog
I know you read blogs because you're reading this one, but how comfortable are you with writing one, and why on earth would you want to? Let's start with the WHY because it's a biggie. Blogs are all kinds of awesome. Your website loves them, the search engines love...
How To Write A Brilliant Bio
Being able to create a brilliant bio is a very useful skill. There are times in your business when you need one and times you might not expect, when one comes in really handy. Most people think that a bio is just the 40 word blurb you stick on your social media...
If You’re Not Onto This, Your Competitors Will Be
There is a win-win marketing opportunity sitting right in front of you and if you're not taking advantage of it, your competitors will. Maybe not today, but soon. Which is why you need to spend some time and energy thinking ECO! Eco-friendliness and sustainability is...
The £14 Shower Cap And You!
I know exactly how much this cost because I found it on the internet and put it on my Christmas list last year. As soon as I saw it, I knew I had to have it and Helen, my little sister said she would happily buy it as her gift to me. It was my FAVOURITE Christmas...
Would You Pay To Shovel Poop? I Did…
I did, today. And last Wednesday. It's not me doing the poop shovelling, I hasten to add but Chloe, my 9 year old daughter. She is horse-mad and has been having weekly riding lessons for a few months now, so when 'Easter Pony Experience Days' were mentioned, she was...
The Money Is In The Follow Up
How many times do you start researching something you were thinking of buying, just to get distracted? Or realise you need to talk to someone else before you buy? Or you're just doing initial research? How many times do you put things in your online basket and aren't...
Avoid These 7 Cashflow Killers
Running out of cash is one of the most frightening (and sadly most common) things to happen to small businesses. It's easily done if you're not keeping an eye on things and can sometimes be hard to spot before it's too late. So what can you do to make sure it doesn't...
Scared To Put Your Prices On Your Website?
Don't be scared to put your prices on your website. Here are 4 REASONS why: 1. If you're scared of your competitors finding out, they will find out somehow anyway. Forget about them and focus on building a loyal following of people who LOVE YOU and love what you do....
3 Ways To Make More Money From Your Website
Is your website sitting sluggishly on the internet, not pulling its weight? Is it snoozing when it should be selling? OK, here are 3 things you can do to get it making more money for you - no more lazy websites around here, thank you very much. 1. Don't be...