Facebook can be a brilliant business tool when it comes to marketing your business. The trouble is, it only works if you get people engaging with your page. A page with unengaged fans is as bad as...
Sell.
You’re in business to sell stuff. Yes, you’ll help people in the process but you need to sell stuff because that’s what businesses do.
In this section you’ll find help with marketing, ideal customer, copywriting, blogging, social media, websites, pricing and more because they all help create sales. We’ll also look at selling and my sales train system, so you can create a customer journey that works.
How To Think Like Your Super Customer
A lovely accountant on my Brilliant Business Academy Q&A call recently was feeling as flat as a pancake. She said "Claire, I know what I should do, I just can't bring myself to do it. When it...
How To Get More Control Over Your Sales
I was chatting to a lady the other day and she said ‘Claire, this business is bad for my nerves and my blood pressure. One day it’s fine, I have money in the business and then within days it’s all...
How to Write A Blog
I know you read blogs because you're reading this one, but how comfortable are you with writing one, and why on earth would you want to? Let's start with the WHY because it's a biggie. Blogs are all...
Facebook Live Tips For Nervous Business Owners
Videos are easily the best way to get seen on social media. Most of the social media platforms are putting a big focus on video and live streaming and if you're brave enough you could really benefit from this. Facebook in particular gives its Facebook Live videos...
19 Things You Need On Your Coaching Website
I have a question for you. What is your website DOING for your business? I’m asking because, if your website isn’t bringing you clients or building your list, then I’m sorry to tell you this but you’ve probably wasted your money. Every week I see beautiful-looking...
17 Small Business Saturday Marketing Tips
Small Business Saturday is the one time each year when the world's eyes are on small businesses - certainly in the UK (December 3rd 2016) and the US (November 26th 2016) there are major initiatives backed by Government to encourage people to shop small and/or local....
How To Keep The Money Flowing Into Your Business
I was chatting to a lady the other day and she said 'Claire, this business is bad for my nerves and my blood pressure. One day it's fine, I have money in the bank and then within days it's all gone on staff costs, supplies and other bills. Then there are days when...
How To Magic Up Sales From Nowhere
Sales is one of those things that makes us feel really wobbly. I mean, who wants to be described as ‘salesy’? *Shudder* And heaven forbid, someone thought we were ‘pushy’ or a pest - talk about pushing our buttons. Eeek! The thing is, though, sales are necessary. You...
“I Can Do It Cheaper Myself”
So...you're chatting away to someone and the conversation is flowing beautifully. They love your business, they are talking about how they need what you sell when, in the next breath, they ask you your prices. And the world stops, just for a second. In that second...
You’re Fired! How To Ditch That Bad Customer Today!
Have you ever had a BAD customer? You know the ones – your heart sinks when their number comes up on your phone. They're a nightmare to deal with. They pay late, question every bill, nitpick your work and get all dramatic if you mention putting up your prices. I...
She Said NO To £500 In Her Hand
"When you turn down £500 cash (50% discount) in your hand today because they are not your super client!!!! ARGH!!! lol Off to lie down!" I love this post! A lady in one of my Facebook groups posted it and it started a big discussion that might not have gone the...
8 Fabulous Ways to Use Pinterest for Business
If you're targeting women with your business, especially if what you sell looks good in photos, then you need to consider using Pinterest. Think of it like a giant pin board with pictures of everything you've every dreamed of and more.If you've never used it, it works...
7 Ways To Create Money FAST In Your Business
We all have times when, for one reason or another, we NEED to come up with some quick cash in our business - so how DO you create money when you need it? I have some ideas for you. Some of these depend on what type of business you’ve got, not all of them will work for...
How To (Properly) Market Your Small Business
Running a small business is challenging - not only do you have to deal with legal stuff, tax and accounting, you also have to do the thing you're actually in business for AND market your business so the customers and the money keep coming. It's not easy. It's one...
2 Reasons You’re Not Selling As Much As You’d Like
If you're not selling as much as you like, it's probably due to one of two reasons. Either, you’re attracting the wrong people or you’re not offering them the right thing. That sounds really obvious, but so many people still get it wrong. If you know that you’re...