I see so many amazing business owners who are burning out or unhappy in their business because they are trying to keep customers happy. Your wellbeing is the most important thing of all. Customers...
Sell.
You’re in business to sell stuff. Yes, you’ll help people in the process but you need to sell stuff because that’s what businesses do.
In this section you’ll find help with marketing, ideal customer, copywriting, blogging, social media, websites, pricing and more because they all help create sales. We’ll also look at selling and my sales train system, so you can create a customer journey that works.
Keep Showing Up, Even If It Feels Like Nobody Notices
Let me tell you something - people notice. They might not take action. But they notice, whenever you make the effort to post or email. The thing is, they might be busy. It might not be the right...
When Someone Unsubscribes
Rather than getting upset because someone has ‘left’ your email list, think of it this way. They were not a good fit. They were not going to buy. They chose to leave - that’s great! It’s your...
Shout About Your Success!
If you have achieved something wonderful or done something you’re really proud of, shout about it. I know this might not come naturally, especially if you’ve always been taught that showing off is...
How To Get More Control Over Your Sales
I was chatting to a lady the other day and she said ‘Claire, this business is bad for my nerves and my blood pressure. One day it’s fine, I have money in the business and then within days it’s all gone on staff costs, supplies and other bills. Then we have a quiet...
How to Write A Blog
I know you read blogs because you're reading this one, but how comfortable are you with writing one, and why on earth would you want to? Let's start with the WHY because it's a biggie. Blogs are all kinds of awesome. Your website loves them, the search engines love...
How To Write A Brilliant Bio
Being able to create a brilliant bio is a very useful skill. There are times in your business when you need one and times you might not expect, when one comes in really handy. Most people think that a bio is just the 40 word blurb you stick on your social media...
If You’re Not Onto This, Your Competitors Will Be
There is a win-win marketing opportunity sitting right in front of you and if you're not taking advantage of it, your competitors will. Maybe not today, but soon. Which is why you need to spend some time and energy thinking ECO! Eco-friendliness and sustainability is...
The £14 Shower Cap And You!
I know exactly how much this cost because I found it on the internet and put it on my Christmas list last year. As soon as I saw it, I knew I had to have it and Helen, my little sister said she would happily buy it as her gift to me. It was my FAVOURITE Christmas...
Would You Pay To Shovel Poop? I Did…
I did, today. And last Wednesday. It's not me doing the poop shovelling, I hasten to add but Chloe, my 9 year old daughter. She is horse-mad and has been having weekly riding lessons for a few months now, so when 'Easter Pony Experience Days' were mentioned, she was...
The Money Is In The Follow Up
How many times do you start researching something you were thinking of buying, just to get distracted? Or realise you need to talk to someone else before you buy? Or you're just doing initial research? How many times do you put things in your online basket and aren't...
Avoid These 7 Cashflow Killers
Running out of cash is one of the most frightening (and sadly most common) things to happen to small businesses. It's easily done if you're not keeping an eye on things and can sometimes be hard to spot before it's too late. So what can you do to make sure it doesn't...
Scared To Put Your Prices On Your Website?
Don't be scared to put your prices on your website. Here are 4 REASONS why: 1. If you're scared of your competitors finding out, they will find out somehow anyway. Forget about them and focus on building a loyal following of people who LOVE YOU and love what you do....
3 Ways To Make More Money From Your Website
Is your website sitting sluggishly on the internet, not pulling its weight? Is it snoozing when it should be selling? OK, here are 3 things you can do to get it making more money for you - no more lazy websites around here, thank you very much. 1. Don't be...
Facebook Live Tips For Nervous Business Owners
Videos are easily the best way to get seen on social media. Most of the social media platforms are putting a big focus on video and live streaming and if you're brave enough you could really benefit from this. Facebook in particular gives its Facebook Live videos...
19 Things You Need On Your Coaching Website
I have a question for you. What is your website DOING for your business? I’m asking because, if your website isn’t bringing you clients or building your list, then I’m sorry to tell you this but you’ve probably wasted your money. Every week I see beautiful-looking...