Ideal customer lady

Your Super Customer

Ideal client, ideal customer, target audience, niche, whatever you call it, this section is for you.

 I call it your Super Customer and we’re going to work out who yours is and how you can get them to buy. I know Super Customer marketing is a block for lots of business owners so I’ve created blogs, videos and podcasts to help you figure out who yours could be, where to find them, how to speak to them and more. I’ll make it easy for you to work out how to use Super Customer marketing to grow your gorgeous business and attract people who really love what you do.

Are Your Money Beliefs Hurting Your Business?

I was teaching a class about Super Customers recently in my Brilliant Business Academy and a lady asked a really good question at the end. She said something along the lines of "I make keepsake bears. I couldn't afford one of my bears. I don't think people will pay my...
I Should Have Waited For The Bus!

I Should Have Waited For The Bus!

Oh my goodness, what a morning! Chloe, my 11 year old, went back to school a couple of weeks ago after 3 years of being home-educated. Her decision and she absolutely loves it. Rather than put her...

Are You Caught In A Price Trap?

Are You Caught In A Price Trap?

Did you know that pricing is one of the biggest challenges in business? It's true! Get it right and your business runs beautifully, attracting lovely customers and making you a great living. Get it...

One Nasty Comment Ruined Her Day

One Nasty Comment Ruined Her Day

I was chatting with some of the ladies in my This Girl Means Business® Facebook Group recently and one lady said she had been totally thrown off track because someone had left a horrible comment on...

How To Think Like Your Super Customer

How To Think Like Your Super Customer

A lovely accountant on my Brilliant Business Academy Q&A call recently was feeling as flat as a pancake. She said "Claire, I know what I should do, I just can't bring myself to do it. When it...

How to Write A Blog

How to Write A Blog

I know you read blogs because you're reading this one, but how comfortable are you with writing one, and why on earth would you want to? Let's start with the WHY because it's a biggie. Blogs are all kinds of awesome. Your website loves them, the search engines love...

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