I was teaching a class about Super Customers recently in my Brilliant Business Academy and a lady asked a really good question at the end. She said something along the lines of "I make keepsake...
Your Super Customer
Ideal client, ideal customer, target audience, niche, whatever you call it, this section is for you.
I call it your Super Customer and we’re going to work out who yours is and how you can get them to buy. I know Super Customer marketing is a block for lots of business owners so I’ve created blogs, videos and podcasts to help you figure out who yours could be, where to find them, how to speak to them and more. I’ll make it easy for you to work out how to use Super Customer marketing to grow your gorgeous business and attract people who really love what you do.
I Should Have Waited For The Bus!
Oh my goodness, what a morning! Chloe, my 11 year old, went back to school a couple of weeks ago after 3 years of being home-educated. Her decision and she absolutely loves it. Rather than put her...
Are You Caught In A Price Trap?
Did you know that pricing is one of the biggest challenges in business? It's true! Get it right and your business runs beautifully, attracting lovely customers and making you a great living. Get it...
One Nasty Comment Ruined Her Day
I was chatting with some of the ladies in my This Girl Means Business® Facebook Group recently and one lady said she had been totally thrown off track because someone had left a horrible comment on...
How To Think Like Your Super Customer
A lovely accountant on my Brilliant Business Academy Q&A call recently was feeling as flat as a pancake. She said "Claire, I know what I should do, I just can't bring myself to do it. When it comes to posting on Facebook or writing a blog my mind just goes blank...
The Curse Of The Bad Customer
Do Bad Customers Run Your Business? If you've never had one, you're lucky. If you have experienced really bad customers, it's an experience that sticks with you for years, if not forever. I'm not being melodramatic. I vividly remember my first really awful customer. I...
How To Get More Control Over Your Sales
I was chatting to a lady the other day and she said ‘Claire, this business is bad for my nerves and my blood pressure. One day it’s fine, I have money in the business and then within days it’s all gone on staff costs, supplies and other bills. Then we have a quiet...
How to Write A Blog
I know you read blogs because you're reading this one, but how comfortable are you with writing one, and why on earth would you want to? Let's start with the WHY because it's a biggie. Blogs are all kinds of awesome. Your website loves them, the search engines love...
If You’re Not Onto This, Your Competitors Will Be
There is a win-win marketing opportunity sitting right in front of you and if you're not taking advantage of it, your competitors will. Maybe not today, but soon. Which is why you need to spend some time and energy thinking ECO! Eco-friendliness and sustainability is...
The £14 Shower Cap And You!
I know exactly how much this cost because I found it on the internet and put it on my Christmas list last year. As soon as I saw it, I knew I had to have it and Helen, my little sister said she would happily buy it as her gift to me. It was my FAVOURITE Christmas...
Why Isn’t Social Media Working For Me?
You’ve tried just about everything you can think of on Facebook and your business page still feels like a ghost town, with tumbleweed blowing through it. No-one seems to see it, nobody likes or comments apart from your friends and family, and it’s certainly not...
You’re Fired! How To Ditch That Bad Customer Today!
Have you ever had a BAD customer? You know the ones – your heart sinks when their number comes up on your phone. They're a nightmare to deal with. They pay late, question every bill, nitpick your work and get all dramatic if you mention putting up your prices. I...
She Said NO To £500 In Her Hand
"When you turn down £500 cash (50% discount) in your hand today because they are not your super client!!!! ARGH!!! lol Off to lie down!" I love this post! A lady in one of my Facebook groups posted it and it started a big discussion that might not have gone the...
17 Things You Can Include in an Awesome E-Newsletter
The biggest excuse I hear from business owners about why they're not sending regular e-newsletters is 'I don't know what to write about!'E-newsletters seem to give us writer's block and make us feel like we have nothing to say, but actually, you have LOADS to say....
Have You Found Your Secret Sales Stash Yet?
Did you know there are sales sitting right there in your business, you've not found yet? They are waiting patiently for you to do a couple of things and, once you do those things you'll find these sales start to come in - kerching! At the moment they are just...
11 Things You Need On Your Small Business Website
I have a question for you. Is your website pulling its weight? Is it bringing business and sales? Or is it just sitting there, on the internet, pretending to work while secretly snoozing behind your back? Hmmm? Well, if your website isn’t working the way it should,...