Ideal customer lady

Your Super Customer

Ideal client, ideal customer, target audience, niche, whatever you call it, this section is for you.

 I call it your Super Customer and we’re going to work out who yours is and how you can get them to buy. I know Super Customer marketing is a block for lots of business owners so I’ve created blogs, videos and podcasts to help you figure out who yours could be, where to find them, how to speak to them and more. I’ll make it easy for you to work out how to use Super Customer marketing to grow your gorgeous business and attract people who really love what you do.

How to Find Your Super Customer (and Why You Need One)

DID THIS HELP? LEAVE ME A COMMENT BELOW AND SHARE WITH YOUR FRIENDS! If you haven't found your Super Customer yet, you need to watch this. I've added subtitles so click the CC symbol on the video to activate them. Most business owners start out trying to market to...
Your Customer’s Shoes

Your Customer’s Shoes

Have you ever found yourself sighing at your phone as yet another customer asks you the same questions, even though you've explained EVERYTHING on your website...

Are Your Money Beliefs Hurting Your Business?

Are Your Money Beliefs Hurting Your Business?

I was teaching a class about Super Customers recently in my Brilliant Business Academy and a lady asked a really good question at the end. She said something along the lines of "I make keepsake...

I Should Have Waited For The Bus!

I Should Have Waited For The Bus!

Oh my goodness, what a morning! Chloe, my 11 year old, went back to school a couple of weeks ago after 3 years of being home-educated. Her decision and she absolutely loves it. Rather than put her...

Are You Caught In A Price Trap?

Are You Caught In A Price Trap?

Did you know that pricing is one of the biggest challenges in business? It's true! Get it right and your business runs beautifully, attracting lovely customers and making you a great living. Get it...

How to Write A Blog

How to Write A Blog

I know you read blogs because you're reading this one, but how comfortable are you with writing one, and why on earth would you want to? Let's start with the WHY because it's a biggie. Blogs are all kinds of awesome. Your website loves them, the search engines love...

read more