Ideal customer lady

Your Super Customer

Ideal client, ideal customer, target audience, niche, whatever you call it, this section is for you.

 I call it your Super Customer and we’re going to work out who yours is and how you can get them to buy. I know Super Customer marketing is a block for lots of business owners so I’ve created blogs, videos and podcasts to help you figure out who yours could be, where to find them, how to speak to them and more. I’ll make it easy for you to work out how to use Super Customer marketing to grow your gorgeous business and attract people who really love what you do.

Are Your Money Beliefs Hurting Your Business?

I was teaching a class about Super Customers recently in my Brilliant Business Academy and a lady asked a really good question at the end. She said something along the lines of "I make keepsake bears. I couldn't afford one of my bears. I don't think people will pay my...
The Curse Of The Bad Customer

The Curse Of The Bad Customer

Do Bad Customers Run Your Business? If you've never had one, you're lucky. If you have experienced really bad customers, it's an experience that sticks with you for years, if not forever. I'm not...

How To Get More Control Over Your Sales

How To Get More Control Over Your Sales

I was chatting to a lady the other day and she said ‘Claire, this business is bad for my nerves and my blood pressure. One day it’s fine, I have money in the business and then within days it’s all...

How to Write A Blog

How to Write A Blog

I know you read blogs because you're reading this one, but how comfortable are you with writing one, and why on earth would you want to? Let's start with the WHY because it's a biggie. Blogs are all...

If You’re Not Onto This, Your Competitors Will Be

If You’re Not Onto This, Your Competitors Will Be

There is a win-win marketing opportunity sitting right in front of you and if you're not taking advantage of it, your competitors will. Maybe not today, but soon. Which is why you need to spend some...

How Not To Attract Hairy Builders

How Not To Attract Hairy Builders

Let me tell you a story... ...a lady messaged me via Facebook and said “Claire, I’m at the end of my tether. I am thinking of giving up my Reflexology business because this marketing thing is tooooo hard. I’ve spent a fortune on Facebook ads, I’ve got a website and...

read more