Ideal customer lady

Your Super Customer

Ideal client, ideal customer, target audience, niche, whatever you call it, this section is for you.

 I call it your Super Customer and we’re going to work out who yours is and how you can get them to buy. I know Super Customer marketing is a block for lots of business owners so I’ve created blogs, videos and podcasts to help you figure out who yours could be, where to find them, how to speak to them and more. I’ll make it easy for you to work out how to use Super Customer marketing to grow your gorgeous business and attract people who really love what you do.

How to Find Your Super Customer (and Why You Need One)

DID THIS HELP? LEAVE ME A COMMENT BELOW AND SHARE WITH YOUR FRIENDS! If you haven't found your Super Customer yet, you need to watch this. I've added subtitles so click the CC symbol on the video to activate them. Most business owners start out trying to market to...
I Should Have Waited For The Bus!

I Should Have Waited For The Bus!

Oh my goodness, what a morning! Chloe, my 11 year old, went back to school a couple of weeks ago after 3 years of being home-educated. Her decision and she absolutely loves it. Rather than put her...

Are You Caught In A Price Trap?

Are You Caught In A Price Trap?

Did you know that pricing is one of the biggest challenges in business? It's true! Get it right and your business runs beautifully, attracting lovely customers and making you a great living. Get it...

One Nasty Comment Ruined Her Day

One Nasty Comment Ruined Her Day

I was chatting with some of the ladies in my This Girl Means Business® Facebook Group recently and one lady said she had been totally thrown off track because someone had left a horrible comment on...

How To Think Like Your Super Customer

How To Think Like Your Super Customer

A lovely accountant on my Brilliant Business Academy Q&A call recently was feeling as flat as a pancake. She said "Claire, I know what I should do, I just can't bring myself to do it. When it...

How Not To Attract Hairy Builders

How Not To Attract Hairy Builders

Let me tell you a story... ...a lady messaged me via Facebook and said “Claire, I’m at the end of my tether. I am thinking of giving up my Reflexology business because this marketing thing is tooooo hard. I’ve spent a fortune on Facebook ads, I’ve got a website and...

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