A lovely accountant on my Brilliant Business Academy Q&A call recently was feeling as flat as a pancake. She said "Claire, I know what I should do, I just can't bring myself to do it. When it...
Your Super Customer
Ideal client, ideal customer, target audience, niche, whatever you call it, this section is for you.
I call it your Super Customer and we’re going to work out who yours is and how you can get them to buy. I know Super Customer marketing is a block for lots of business owners so I’ve created blogs, videos and podcasts to help you figure out who yours could be, where to find them, how to speak to them and more. I’ll make it easy for you to work out how to use Super Customer marketing to grow your gorgeous business and attract people who really love what you do.
The Curse Of The Bad Customer
Do Bad Customers Run Your Business? If you've never had one, you're lucky. If you have experienced really bad customers, it's an experience that sticks with you for years, if not forever. I'm not...
How To Get More Control Over Your Sales
I was chatting to a lady the other day and she said ‘Claire, this business is bad for my nerves and my blood pressure. One day it’s fine, I have money in the business and then within days it’s all...
How to Write A Blog
I know you read blogs because you're reading this one, but how comfortable are you with writing one, and why on earth would you want to? Let's start with the WHY because it's a biggie. Blogs are all...
Super Customer Sales Secrets
You will hear me talk about Super Customers a LOT at The Girls Mean Business™. In my opinion, getting clear on your Super Customer is the single most important thing you can do in your business to make your marketing quicker, easier and more effective....
6 BIG Reasons You Can’t Afford To Ignore E-Newsletters
I remember when I first started out in business, I had a big list of things I needed to do each week (get new clients, look after existing clients, send invoices, get money in) and to be honest, e-newsletters were not very far up my list. Actually, they probably...
5 Unusual Ways To Get People Talking On Your FB Page
Let's face it, Facebook is a tricky beast. One week you get great reach and feel like you've cracked it, the next it's like shouting into an empty cave and yet you've done nothing different. I get it. It happens to me too and because it happens to me, I've learned how...
Are You Marketing Like My Dog?
Most mornings you'll find me being dragged through wet grass by a small, noisy, hairy thing that occasionally stops to poop. It's one of my favourite parts of the day! I love it because it gives me time to chill after a (usually) frantic school morning. Meggy and I...
15 Ways To Market Your Local Business
If you're a local business it can feel like you don't know where to start with your marketing. After all, you're in the same town as lots of other people with similar businesses to yours. How can you stand out? How can you differentiate yourself and most of all, how...
I’d Rather Be Marmite
I hate Marmite. I can’t stand the smell, let alone the taste. If I have to make Marmite on toast for my daughter, I hold my breath so I don’t smell the fumes. My hubby and daughter? They LOVE it. They ask for Marmite chocolate for Christmas every year *bork* then come...
3 Easy Ways To Get People To Open Your E-Newsletters!
I’m a great fan of e-newsletters. Even though our inboxes are busier than ever, a good e-newsletter will always bring you new business and help forge strong relationships with your subscribers. But those busy inboxes I mentioned… it can be tricky to even get your...
How Not To Attract Hairy Builders
Let me tell you a story... ...a lady messaged me via Facebook and said “Claire, I’m at the end of my tether. I am thinking of giving up my Reflexology business because this marketing thing is tooooo hard. I’ve spent a fortune on Facebook ads, I’ve got a website and...
How To Get Profitable Customers You Love To Work With
Some of my clients on my programmes were talking in a Facebook group this morning. Many of them were saying just how few ‘good’ customers and how many ‘bad’ customers they work with. I think it was an eye opener for them because most of us are just grateful in the...