Are You A Lurker?

Are You A Lurker?

Hands up if you’re a LURKER!

You know what I mean – you scroll down your FB or IG feed and mentally think ‘hmm yes, that’s good’ but you don’t DO anything.

You don’t like or comment or tag because well, you just don’t – you lurk happily in the background but take it all in.

I know you as a business owner think nobody is seeing your posts. They probably are. They might just be happy lurkers.

Food for thought, right? So there are 2 takeaways from this:

1. People probably ARE seeing your posts despite what FB/IG are telling you but maybe you need to ask them to engage – ask them to like, comment, tag, ask them a question they can answer, ask their opinion – prompt them to delurk for a moment and engage.

2. If you’re a lurker, maybe delurk a couple of times a day and make your presence known. Answer a question, like a post, share something good. It’s all about the energy. If you engage, people are more likely to engage back.

SO, before you go and happily lurk again at least let me know you exist – like this, maybe even leave a comment, who knows what lovely things might come your way as a result!

Love, Claire xx

It’s Not About You

It’s Not About You

When you run a small business it’s personal. You’re selling YOU – your time, your expertise, your creations.

When it comes to marketing, your natural tendency is to market it for someone like you, who understands why your product or service is so fabulous.

You don’t share the benefits. You don’t say how great it is.. You don’t show how it can help them.

You don’t sell it. It’s because you don’t want to brag or sound big-headed or show-offy because you’re not like that.

It even affects your pricing because you price based on what YOU think it’s worth to you.

The thing is, it’s not about you. Let me explain.

When I buy something I don’t buy it based on what it’s worth to you. I buy it based on what it’s worth to me.

I know if it’s right for me or not and if I can see the value, I’ll buy it.

What I DO need to know though is whether it’s right for me.

I need to understand how it can help, why it’s perfect for what I need.

I need to know about the extra bits you incorporate to make it even more special.

I need you to sell it to me.

You can do that.

Your Virtual Shop Window

Your Virtual Shop Window

With online shopping, you have a job to do. You need to show off your products or services to potential buyers without being able to show or demonstrate them in person.

If we can’t see or touch or smell your products, you have to do the best you possibly can to make up for that and the better you can do it, the more likely we are to buy.

If we can’t have you there in person to explain how your service will help us, you need to get that message across LOUD and CLEAR in your marketing.

Whether it’s blogs, product descriptions, videos or social media posts you have to assume we know nothing and tell us why we need to know about what you are selling.

What is it? How can it help us? Who is it perfect for? What kind of people buy it? What feedback are you getting? Who is it helping? What are your success stories? And don’t forget the basics – colour, size, weight, texture, scent, how it feels or works – if they matter to your customers.

You need to be our virtual shop window. If we can’t see it for ourselves, you have to explain it for us without us having to send a dozen messages. It’s up to you to preempt what you think we need to know.

Your website and your social media are the places to do this. When I go to them I want to see what you sell and I want to know if it’s for me – so I need you to do all the explaining and make it really easy for me to buy. OK?

Blending In Is Bad For Business

Blending In Is Bad For Business

In every industry at any given time there is a ‘style’ that people follow. Sometimes it’s a type of product or service, sometimes it’s branding, sometimes it’s a certain way of marketing. Should you jump on that bandwagon? Well, here’s my opinion.

When you do what everyone else in your industry is doing, you blend in. You become harder to distinguish from your competitors. The problem with that is, when everyone looks the same, then how do customers decide who do buy from?

The bad news is it usually comes down to price. I mean, what else do they have to go on when it’s a sea of samey businesses?

My advice is to ignore those trends and stop wanting to be like everyone else, however tempting it might be to follow the crowd. It’s much easier to stand out and be seen when you are different from everyone else.

How can you do this?

Be yourself. Stop trying to be someone you’re not. Share your story. Be visible. Build relationships. People buy people and when they find you, they will love you!
Create your own vibe. If everyone else is doing pastel pink and gold (as they are in my industry) then be the BOLD COLOURFUL one. Not everyone will like it, which is great because those who love it will be your people.

Forge your own path. Just because everyone else in your industry is offering the latest thing, you focus on something else. Not everyone wants the latest thing. Some people want existing things done better.

It’s time to stop blending in and start standing out for all the right reasons. I know you can do this!

Please Don’t Feed The Mind Monkeys

Please Don’t Feed The Mind Monkeys

Mind Monkeys are tricky little things. They live inside your head and throw negativity at you any time you try to do something new and brave.
Their favourite hobby is telling you all the reasons why something won’t work, for example ‘nobody will pay that!’ or ‘you’re too old for this’ or ‘who do you think you ARE’ or ‘who would want to listen to YOU?’
You get the idea. There are lots of reasons why we get them but rest assured, we DO get them. Yes, even me.
The 2 most important things you can learn about Mind Monkeys are firstly, they LIE and secondly, THEY ONLY APPEAR WHEN YOU’RE GOING TO STEP OUT OF YOUR COMFORT ZONE.
They lie because they tell you the things you dread hearing but they are not true. They will base their snide little comments on things that happened in the past or things you have read/heard/seen that prove they are right.
For example:
Mind Monkey: What make you think you can run a business? Remember when the maths teacher told you you were no good at maths 36 years ago? How are you going to deal with the numbers? You’re going to fail! (actually example from my life…)
Me: 😳🤔
(As it happens, my maths teacher was kind of right because I didn’t pass my maths O Level even after 4 attempts but here I am with 2 really successful businesses) I learned along the way and I know all the maths I need to know to make lots of profit.
I’m sure you have your own version of this. But let me tell you something. The Mind Monkeys are lying. They are wrong. They can’t predict the future.
Also, when they appear, CHALLENGE them.
Why are they saying this? What do you have to lose? Again, what’s the worst that can happen? Do you really want to be kept down because your maths teacher didn’t believe in you years ago or your family used to tell you that ‘people like you’ will never be rich?
My take on Mind Monkeys now is very different to most people’s because I welcome them.🐵🦸🏻‍♀️
I know if I get Mind Monkeys it’s because I’m about to do something new and brave – something which will help me grow as a person AND grow my business.
And no matter how much the Mind Monkeys want to stop me, I’m going to ignore them (or mentally zap them with my imaginary ray gun) and keep going with my plan.
If you feed the Mind Monkeys with your fears, they will hold you back and stop you growing.
Please don’t feed the Mind Monkeys – walk past and go do the new, brave thing that set them off in the first place.
You’re Not Forcing Anyone To Buy Anything

You’re Not Forcing Anyone To Buy Anything

You know that feeling of dread you get about being ‘salesy’?
It’s just a mind monkey.
It’s a fear of rejection that pops up when you really don’t need it.
You know you never force anyone to buy anything.
Your job is to show off what you sell so that potential buyers can see and decide if it’s for them.
You need to show off your product or service in its best light, demonstrate the value and give buyers the information they need to be able to buy.
That’s not salesy. That’s you helping them.
Love, Claire xx