Customer Happiness Is NOT More Important

Customer Happiness Is NOT More Important

I see so many amazing business owners who are burning out or unhappy in their business because they are trying to keep customers happy.
Your wellbeing is the most important thing of all.
Customers can wait. They can buy elsewhere.
They do not have the right to make you unhappy or unwell.
If your mind monkey are telling you that you need to put up with it because you need the money, then you need to change something.
Change your customers. Change your business. Raise your prices. Protect your boundaries.
You are the biggest and best asset in your business so above all, look after you first.
Love, Claire xx
Keep Showing Up, Even If It Feels Like Nobody Notices

Keep Showing Up, Even If It Feels Like Nobody Notices

Let me tell you something – people notice.

They might not take action.

But they notice, whenever you make the effort to post or email.

The thing is, they might be busy. It might not be the right time for them. They might not need whatever you are promoting right now but their circumstances might change at any time.

They might be waiting until they get paid. Or for the kids to go back to school. Or until they feel brave enough. Who knows?

But if you keep showing up on social media and in their email inbox at least they have the choice so when the time is right, it’s easy for them to buy from you.

If you stop because you think nobody notices, you will never know who was sitting waiting for the right time for them, will you?

Love, Claire xx

PS: I notice, too

When Someone Unsubscribes

When Someone Unsubscribes

Rather than getting upset because someone has ‘left’ your email list, think of it this way.
They were not a good fit. They were not going to buy. They chose to leave – that’s great!
It’s your business cleaning itself.
If you are being yourself and doing what you love and some people don’t like it, let them go!
You don’t want people in your business who don’t want to be there and don’t appreciate your awesomeness.
Now, focus on attracting more of the right fit people.
Love, Claire xx
Shout About Your Success!

Shout About Your Success!

If you have achieved something wonderful or done something you’re really proud of, shout about it.
I know this might not come naturally, especially if you’ve always been taught that showing off is bad!
The thing is, shouting about your success has a knock-on effect.
Lots of people will be happy for you and will tell you so. Good news is something to be celebrated.
Even more people will be inspired by you and your achievements, whether they say so or not.
And many will see you as a role model and an example of what is possible.
Are any of those things bad? Nope. All good.
There may be people who try to take the wind out of your sails, for reasons known only to them but don’t let that stop you.
You keep on striding ahead, achieving more amazing things and being your fabulous self.
You’re a shining example, so keep shining bright

Love, Claire xx

You Don’t Have To Please Everyone

You Don’t Have To Please Everyone

I know you are lovely and polite.

I know you were brought up to be kind and helpful.

But let me tell you something.

No matter how lovely and kind and polite and helpful you are, some people will never be happy.

You can’t please everyone and actually, you don’t even want to try.

Certain people are a brilliant fit for your business and certain people just aren’t.

The temptation with the bad-fit people, because you are lovely and helpful, is to try and fix what is ‘wrong’ because you want to please that person.

The truth is, there is nothing wrong. They are just a bad fit. They need to look elsewhere for their good-fit supplier.

Don’t waste energy changing what you do and how you do it based on trying to please someone who will never be happy.

You have better ways to spend your time. OK?

Love, Claire xx

What makes you buy?

What makes you buy?

Whenever you are struggling with marketing, think about what makes you buy.
  • Do you usually buy because something ‘speaks’ to you and you hope it will solve a problem it make your life easier?
  • Do you love seeing results or testimonials?
  • Do you love offers and deals?
  • Do you love to see work in progress?
  • Maybe you buy because you connect with the business owner and their story.
  • Or is it usually because you see a relatable post or person?
Remember, your buyers are just like you.
Whatever makes you tick or grabs your attention, probably works for them, too.
Just being yourself and sharing what you love is often enough to make someone take a look.
So, I want you to become marketing minded.
When you are on social media or receive an email offer, see how it makes you feel.
Are you interested? Does it make you want to find out more or buy? Why?
You’ll soon see a pattern and you can use that pattern in your marketing.
Love, Claire xx