What makes you buy?

What makes you buy?

Whenever you are struggling with marketing, think about what makes you buy.
  • Do you usually buy because something ‘speaks’ to you and you hope it will solve a problem it make your life easier?
  • Do you love seeing results or testimonials?
  • Do you love offers and deals?
  • Do you love to see work in progress?
  • Maybe you buy because you connect with the business owner and their story.
  • Or is it usually because you see a relatable post or person?
Remember, your buyers are just like you.
Whatever makes you tick or grabs your attention, probably works for them, too.
Just being yourself and sharing what you love is often enough to make someone take a look.
So, I want you to become marketing minded.
When you are on social media or receive an email offer, see how it makes you feel.
Are you interested? Does it make you want to find out more or buy? Why?
You’ll soon see a pattern and you can use that pattern in your marketing.
Love, Claire xx
Stop with the Guilt

Stop with the Guilt

When Chloe was little I used to feel guilty for working when she was around.
Then I’d feel guilty that the house was a mess because I was trying to run my business around a little one and something had to give.
Then, when I was doing ‘mum’ stuff I’d feel guilty for not working on my business.
I couldn’t win!
But what a waste of time and energy!
Feeling guilty comes far too easily but it doesn’t help anyone or anything. It just stops us enjoying the moment and it eats away at our joy.
If you’re stuck on a guilt trip it’s time to get off.
You have better things to do with your time and energy and you have nothing to feel guilty about.
You’re doing your best under the circumstances and just so you know, you’re awesome.
Love, Claire xx