V-Books are the hot new marketing tool and I love them! Why? Because they give every business the opportunity to very quickly AND easily go online and all for free! -> Cut to the chase and learn...
Small Business Marketing Tips
Welcome to the marketing area where you will find small business marketing tips to help you grow your gorgeous business.
From copywriting to websites, blogging to list-building, e-marketing to videos and more, you will find blogs, freebies, videos and podcasts to help you. I know marketing can feel time-consuming and tricky but with my help, you will see what you need to do to get more customers and sales, and make more money.
10 Ways to help your small business survive the Coronavirus Pandemic
It’s REALLY tricky for small and micro businesses right now. Falling sales and cancellations are leaving business owners scared and anxious, worried this will break their little business. So what...
I Should Have Waited For The Bus!
Oh my goodness, what a morning! Chloe, my 11 year old, went back to school a couple of weeks ago after 3 years of being home-educated. Her decision and she absolutely loves it. Rather than put her...
Are You Caught In A Price Trap?
Did you know that pricing is one of the biggest challenges in business? It's true! Get it right and your business runs beautifully, attracting lovely customers and making you a great living. Get it...
Is Your Motivation In Hibernation?
It’s hard to get back into business mode after a break – who wants to tackle tax returns when you would rather be watching box sets in your pyjamas?
7 Fab Engagement Ideas That Work!
Facebook can be a brilliant business tool when it comes to marketing your business. The trouble is, it only works if you get people engaging with your page. A page with unengaged fans is as bad as no page at all because it simply doesn't get seen, so what can you do...
One Nasty Comment Ruined Her Day
I was chatting with some of the ladies in my This Girl Means Business® Facebook Group recently and one lady said she had been totally thrown off track because someone had left a horrible comment on her Facebook page about her business (the silly thing is the commenter...
School Holiday Marketing Plan For Busy Business Mums
How to keep your business going (and growing) during the school holidays I’m guessing you’re here because you have school holidays coming up and the thought of them is making your brain pop? It’s hard enough running your business when your little (and not so little)...
How To Think Like Your Super Customer
A lovely accountant on my Brilliant Business Academy Q&A call recently was feeling as flat as a pancake. She said "Claire, I know what I should do, I just can't bring myself to do it. When it comes to posting on Facebook or writing a blog my mind just goes blank...
The Curse Of The Bad Customer
Do Bad Customers Run Your Business? If you've never had one, you're lucky. If you have experienced really bad customers, it's an experience that sticks with you for years, if not forever. I'm not being melodramatic. I vividly remember my first really awful customer. I...
How to Write A Blog
I know you read blogs because you're reading this one, but how comfortable are you with writing one, and why on earth would you want to? Let's start with the WHY because it's a biggie. Blogs are all kinds of awesome. Your website loves them, the search engines love...
How To Write A Brilliant Bio
Being able to create a brilliant bio is a very useful skill. There are times in your business when you need one and times you might not expect, when one comes in really handy. Most people think that a bio is just the 40 word blurb you stick on your social media...
If You’re Not Onto This, Your Competitors Will Be
There is a win-win marketing opportunity sitting right in front of you and if you're not taking advantage of it, your competitors will. Maybe not today, but soon. Which is why you need to spend some time and energy thinking ECO! Eco-friendliness and sustainability is...
The £14 Shower Cap And You!
I know exactly how much this cost because I found it on the internet and put it on my Christmas list last year. As soon as I saw it, I knew I had to have it and Helen, my little sister said she would happily buy it as her gift to me. It was my FAVOURITE Christmas...
The Money Is In The Follow Up
How many times do you start researching something you were thinking of buying, just to get distracted? Or realise you need to talk to someone else before you buy? Or you're just doing initial research? How many times do you put things in your online basket and aren't...
Avoid These 7 Cashflow Killers
Running out of cash is one of the most frightening (and sadly most common) things to happen to small businesses. It's easily done if you're not keeping an eye on things and can sometimes be hard to spot before it's too late. So what can you do to make sure it doesn't...