Hands up if you're a LURKER! You know what I mean - you scroll down your FB or IG feed and mentally think 'hmm yes, that's good' but you don't DO anything. You don't like or comment or tag because...
Small Business Marketing Tips
Welcome to the marketing area where you will find small business marketing tips to help you grow your gorgeous business.
From copywriting to websites, blogging to list-building, e-marketing to videos and more, you will find blogs, freebies, videos and podcasts to help you. I know marketing can feel time-consuming and tricky but with my help, you will see what you need to do to get more customers and sales, and make more money.
It’s Not About You
When you run a small business it’s personal. You’re selling YOU - your time, your expertise, your creations. When it comes to marketing, your natural tendency is to market it for someone like you,...
Blending In Is Bad For Business
In every industry at any given time there is a ‘style’ that people follow. Sometimes it’s a type of product or service, sometimes it’s branding, sometimes it’s a certain way of marketing. Should you...
How to Build a Profitable Cake Business – Interview with Chinelo Awa of Good Cake Day
I have a real treat for you. Chinelo Awa runs Good Cake Day and Good Cake Day Academy. I've followed Chinelo's journey for a few years and she's just awesome. She has 4 law & business degrees, moved...
When Someone Unsubscribes
Rather than getting upset because someone has ‘left’ your email list, think of it this way. They were not a good fit. They were not going to buy. They chose to leave - that’s great! It’s your business cleaning itself. If you are being yourself and doing what you love...
Facebook Engagement Tips That Work
Engagement is the secret sauce in social media – it drives traffic, enquiries and sales. Let me share some great Facebook engagement tips with you.
10 Ways to help your small business survive the Coronavirus Pandemic
It’s REALLY tricky for small and micro businesses right now. Falling sales and cancellations are leaving business owners scared and anxious, worried this will break their little business. So what can you do to help keep the cash flowing at times like these? It’s time...
I Should Have Waited For The Bus!
Oh my goodness, what a morning! Chloe, my 11 year old, went back to school a couple of weeks ago after 3 years of being home-educated. Her decision and she absolutely loves it. Rather than put her into the big town school near where we live, she chose to go to my old...
Are You Caught In A Price Trap?
Did you know that pricing is one of the biggest challenges in business? It's true! Get it right and your business runs beautifully, attracting lovely customers and making you a great living. Get it wrong and you barely make a profit, even though you're working like...
Is Your Motivation In Hibernation?
It’s hard to get back into business mode after a break – who wants to tackle tax returns when you would rather be watching box sets in your pyjamas?
7 Fab Engagement Ideas That Work!
Facebook can be a brilliant business tool when it comes to marketing your business. The trouble is, it only works if you get people engaging with your page. A page with unengaged fans is as bad as no page at all because it simply doesn't get seen, so what can you do...
One Nasty Comment Ruined Her Day
I was chatting with some of the ladies in my This Girl Means Business® Facebook Group recently and one lady said she had been totally thrown off track because someone had left a horrible comment on her Facebook page about her business (the silly thing is the commenter...
School Holiday Marketing Plan For Busy Business Mums
How to keep your business going (and growing) during the school holidays I’m guessing you’re here because you have school holidays coming up and the thought of them is making your brain pop? It’s hard enough running your business when your little (and not so little)...
How To Think Like Your Super Customer
A lovely accountant on my Brilliant Business Academy Q&A call recently was feeling as flat as a pancake. She said "Claire, I know what I should do, I just can't bring myself to do it. When it comes to posting on Facebook or writing a blog my mind just goes blank...
The Curse Of The Bad Customer
Do Bad Customers Run Your Business? If you've never had one, you're lucky. If you have experienced really bad customers, it's an experience that sticks with you for years, if not forever. I'm not being melodramatic. I vividly remember my first really awful customer. I...
How to Write A Blog
I know you read blogs because you're reading this one, but how comfortable are you with writing one, and why on earth would you want to? Let's start with the WHY because it's a biggie. Blogs are all kinds of awesome. Your website loves them, the search engines love...