Rather than getting upset because someone has ‘left’ your email list, think of it this way. They were not a good fit. They were not going to buy. They chose to leave - that’s great! It’s your...
Small Business Marketing Tips
Welcome to the marketing area where you will find small business marketing tips to help you grow your gorgeous business.
From copywriting to websites, blogging to list-building, e-marketing to videos and more, you will find blogs, freebies, videos and podcasts to help you. I know marketing can feel time-consuming and tricky but with my help, you will see what you need to do to get more customers and sales, and make more money.
Facebook Engagement Tips That Work
Engagement is the secret sauce in social media – it drives traffic, enquiries and sales. Let me share some great Facebook engagement tips with you.
10 Ways to help your small business survive the Coronavirus Pandemic
It’s REALLY tricky for small and micro businesses right now. Falling sales and cancellations are leaving business owners scared and anxious, worried this will break their little business. So what...
I Should Have Waited For The Bus!
Oh my goodness, what a morning! Chloe, my 11 year old, went back to school a couple of weeks ago after 3 years of being home-educated. Her decision and she absolutely loves it. Rather than put her...
How To Write A Brilliant Bio
Being able to create a brilliant bio is a very useful skill. There are times in your business when you need one and times you might not expect, when one comes in really handy. Most people think that a bio is just the 40 word blurb you stick on your social media...
If You’re Not Onto This, Your Competitors Will Be
There is a win-win marketing opportunity sitting right in front of you and if you're not taking advantage of it, your competitors will. Maybe not today, but soon. Which is why you need to spend some time and energy thinking ECO! Eco-friendliness and sustainability is...
The £14 Shower Cap And You!
I know exactly how much this cost because I found it on the internet and put it on my Christmas list last year. As soon as I saw it, I knew I had to have it and Helen, my little sister said she would happily buy it as her gift to me. It was my FAVOURITE Christmas...
The Money Is In The Follow Up
How many times do you start researching something you were thinking of buying, just to get distracted? Or realise you need to talk to someone else before you buy? Or you're just doing initial research? How many times do you put things in your online basket and aren't...
Avoid These 7 Cashflow Killers
Running out of cash is one of the most frightening (and sadly most common) things to happen to small businesses. It's easily done if you're not keeping an eye on things and can sometimes be hard to spot before it's too late. So what can you do to make sure it doesn't...
Facebook Video – Getting Over Your Fears
If you've been putting off doing Facebook video because it's way too scary, this is for you. In my last blog I shared Facebook expert Mari Smith’s excellent blog post about the changes going on at Facebook and the top things we can do to get Facebook working for us....
3 Ways To Make More Money From Your Website
Is your website sitting sluggishly on the internet, not pulling its weight? Is it snoozing when it should be selling? OK, here are 3 things you can do to get it making more money for you - no more lazy websites around here, thank you very much. 1. Don't be...
Facebook Live Tips For Nervous Business Owners
Videos are easily the best way to get seen on social media. Most of the social media platforms are putting a big focus on video and live streaming and if you're brave enough you could really benefit from this. Facebook in particular gives its Facebook Live videos...
Video test post
19 Things You Need On Your Coaching Website
I have a question for you. What is your website DOING for your business? I’m asking because, if your website isn’t bringing you clients or building your list, then I’m sorry to tell you this but you’ve probably wasted your money. Every week I see beautiful-looking...
Why You Need The Hermione Effect In Your Business
Something strange has happened in our house over the last few weeks. My lovely 8 year old daughter, Chloe, has never been much of a fan of homework. Once she gets into it, she enjoys it but it was the THOUGHT of it that she didn't like. Same with piano...
17 Small Business Saturday Marketing Tips
Small Business Saturday is the one time each year when the world's eyes are on small businesses - certainly in the UK (December 3rd 2016) and the US (November 26th 2016) there are major initiatives backed by Government to encourage people to shop small and/or local....