With online shopping, you have a job to do. You need to show off your products or services to potential buyers without being able to show or demonstrate them in person. If we can’t see or touch or...
Small Business Sales Tips
This is the selling section and it’s here to help you sell more, so you can grow your gorgeous business.
I know you probably have lots of blocks to selling – you don’t want to feel like a pest and you don’t like talking about money, right? But more than anything, you don’t want to be salesy. That’s OK! You don’t need to be, I have some fab suggestions to help you sell without even feeling you’re selling. We’re going to look at my Sales Train customer journey and how it can work for your business. It will make selling so much easier and more enjoyable for you. I can’t wait to show you.
How to Build a Profitable Cake Business – Interview with Chinelo Awa of Good Cake Day
I have a real treat for you. Chinelo Awa runs Good Cake Day and Good Cake Day Academy. I've followed Chinelo's journey for a few years and she's just awesome. She has 4 law & business degrees, moved...
You’re Not Forcing Anyone To Buy Anything
You know that feeling of dread you get about being 'salesy'? It's just a mind monkey. It's a fear of rejection that pops up when you really don't need it. You know you never force anyone to buy...
Shout About Your Success!
If you have achieved something wonderful or done something you’re really proud of, shout about it. I know this might not come naturally, especially if you’ve always been taught that showing off is...
What makes you buy?
Whenever you are struggling with marketing, think about what makes you buy. Do you usually buy because something ‘speaks’ to you and you hope it will solve a problem it make your life easier? Do you love seeing results or testimonials? Do you love offers and deals? Do...
Does Selling Make You Feel Sick?
I had a chat with a lady last week who wasn’t telling people about her new business because she didn’t want to come across as being salesy. She was scared of being a pest and the mind monkeys in her head were telling her all sorts of negative things. ‘What if people...
Show Us Your Prices!
There's a big debate around pricing. Should I put my prices on my website? Should I put prices on my social media posts, when I'm talking about my products or services? It seems like a no-brainer, of COURSE you should put your prices next to the things you're...
How To Get More Control Over Your Sales
I was chatting to a lady the other day and she said ‘Claire, this business is bad for my nerves and my blood pressure. One day it’s fine, I have money in the business and then within days it’s all gone on staff costs, supplies and other bills. Then we have a quiet...
Would You Pay To Shovel Poop? I Did…
I did, today. And last Wednesday. It's not me doing the poop shovelling, I hasten to add but Chloe, my 9 year old daughter. She is horse-mad and has been having weekly riding lessons for a few months now, so when 'Easter Pony Experience Days' were mentioned, she was...
The Money Is In The Follow Up
How many times do you start researching something you were thinking of buying, just to get distracted? Or realise you need to talk to someone else before you buy? Or you're just doing initial research? How many times do you put things in your online basket and aren't...
Scared To Put Your Prices On Your Website?
Don't be scared to put your prices on your website. Here are 4 REASONS why: 1. If you're scared of your competitors finding out, they will find out somehow anyway. Forget about them and focus on building a loyal following of people who LOVE YOU and love what you do....
3 Ways To Make More Money From Your Website
Is your website sitting sluggishly on the internet, not pulling its weight? Is it snoozing when it should be selling? OK, here are 3 things you can do to get it making more money for you - no more lazy websites around here, thank you very much. 1. Don't be...
19 Things You Need On Your Coaching Website
I have a question for you. What is your website DOING for your business? I’m asking because, if your website isn’t bringing you clients or building your list, then I’m sorry to tell you this but you’ve probably wasted your money. Every week I see beautiful-looking...
17 Small Business Saturday Marketing Tips
Small Business Saturday is the one time each year when the world's eyes are on small businesses - certainly in the UK (December 3rd 2016) and the US (November 26th 2016) there are major initiatives backed by Government to encourage people to shop small and/or local....
7 Ways To Make Your “ABOUT” Page AWESOME
How's the 'About' page looking on your website? If it's anything like most people's it will be pretty standard - a bit of blurb about you, maybe mentioning an award you've won and definitely talking about the professional qualification you've got. Right? Uh-oh! I...
How To Keep The Money Flowing Into Your Business
I was chatting to a lady the other day and she said 'Claire, this business is bad for my nerves and my blood pressure. One day it's fine, I have money in the bank and then within days it's all gone on staff costs, supplies and other bills. Then there are days when...