I’ll start by saying sorry for the fruity title but there really isn’t any other way to describe those weeks where absolutely everything goes wrong at once. You know the ones. I remember one week that was particularly brutal. My little sister was rushed to...
I nearly went off track this week. Nearly let something distract me and take my eye off the ball. Which would have been a real shame because I’m usually so focused and clear on what I want to achieve. What happened? I realised someone in my network was copying...
I was working with a coaching client recently who’d spotted an amazing opportunity to pivot her business slightly. Not a full rebrand – just a small shift in focus to target a specific group of women she hadn’t previously considered. She literally needed...
If you’re a local business, it can feel overwhelming knowing where to start with your marketing. You’re in the same town as lots of other people with similar businesses. How do you stand out? How do you get more enquiries and customers walking through your...
The school holidays loom long and already you feel like packing your bags and leaving home! No matter how much you love spending time with your gorgeous children, it’s tough – REALLY TOUGH – to keep your business going over the break. You lose all routine....
I love surveys. And I bet you never thought you’d hear me say that! I love them because they bring so much to the party. They help you understand your ideal customers, develop products, build relationships and speak your audience’s language. Here are 5...
