I was working with a coaching client recently who’d spotted an amazing opportunity to pivot her business slightly. Not a full rebrand – just a small shift in focus to target a specific group of women she hadn’t previously considered. She literally needed...
If you’re a local business, it can feel overwhelming knowing where to start with your marketing. You’re in the same town as lots of other people with similar businesses. How do you stand out? How do you get more enquiries and customers walking through your...
The school holidays loom long and already you feel like packing your bags and leaving home! No matter how much you love spending time with your gorgeous children, it’s tough – REALLY TOUGH – to keep your business going over the break. You lose all routine....
I love surveys. And I bet you never thought you’d hear me say that! I love them because they bring so much to the party. They help you understand your ideal customers, develop products, build relationships and speak your audience’s language. Here are 5...
One of the biggest struggles I hear from women business owners is this: “My biggest challenge is learning to trust others so I can confidently outsource and free up my time to build the business.” I get it. Outsourcing feels like a HUGE deal – because this...
What is it about owning a business that turns you into a paranoia queen? Every time you hear of a competitor doing well, your mind chatter kicks into overtime. “OMG everyone is saying great things about her.” “How can I possibly compete?”...
