When you’re a one-woman band, it’s tempting to do everything yourself. Run a home, see to the children, do the marketing, social media, bookkeeping, legal stuff – oh yes, and actually do the thing you get PAID for too. Then you find that you’re so...
We need to talk about those customers. You know the ones – your heart sinks when their name pops up in your inbox or DMs. They’re a nightmare to deal with. They pay late, question every invoice, nitpick your work, and have a meltdown if you even whisper about...
I’ll start by saying sorry for the fruity title but there really isn’t any other way to describe those weeks where absolutely everything goes wrong at once. You know the ones. I remember one week that was particularly brutal. My little sister was rushed to...
I nearly went off track this week. Nearly let something distract me and take my eye off the ball. Which would have been a real shame because I’m usually so focused and clear on what I want to achieve. What happened? I realised someone in my network was copying...
I was working with a coaching client recently who’d spotted an amazing opportunity to pivot her business slightly. Not a full rebrand – just a small shift in focus to target a specific group of women she hadn’t previously considered. She literally needed...
If you’re a local business, it can feel overwhelming knowing where to start with your marketing. You’re in the same town as lots of other people with similar businesses. How do you stand out? How do you get more enquiries and customers walking through your...
