How to Find Your Super Customer (and Why You Need One)
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If you haven’t found your Super Customer yet, you need to watch this. I’ve added subtitles so click the CC symbol on the video to activate them.
Most business owners start out trying to market to everyone, then wonder why they get lukewarm results. It’s a much better use of your time, money and energy to market to the people who are the best fit for your business – these are your Super Customers (also known as ideal customers or ideal clients).
If you want to know where to start, or you have tried this already and are still stuck, watch this and it should help.
0:00 Super Customer Masterclass
02:01 Why Super Customers are so important
10.06 Different Types of Customer
10:57 BAD Customers
17:30 Bread & Butter Customers
20:32 Super Customers
26:56 Business balance
29:40 Finding Your Super Customers
37:48 Attracting Your Super Customers
41:00 Converting Them
I’ve created a set of worksheets for you, to accompany this class. They will help you capture your Super Customer ideas and they are very handy to have in front of you whenever you are doing any marketing in your business.
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Love, Claire xx
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Claire Mitchell is a best-selling author of the Awesome Marketing Planner and founder of The Girls Mean Business, a mum and business owner. She has been featured in Marie-Claire, The Guardian, Closer Magazine, Essentials, The Huffington Post and on the BBC.
