If your main selling point is that you’re cheaper than your competitors, it’s a race to the bottom. That’s not a race you want to be in.
If you don’t focus on other things like quality, or customer service, or whatever else it is that makes you special then all it takes is someone else to come along and undercut you and your main selling point is gone.
Love, Claire xx
PS: Join my Dream Business Academy – this is the kind of thing we discuss in our group and there are always great tips to be had!
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