During one of our Marketing Club calls in the Dream Business Academy last week, one of my members was talking about ‘wedding season’. She sells beautiful handmade garters and was looking for ways to market them.
I said ‘every day is Wedding Season!’ Gone are the days when weddings were mainly in the summer. With venues booking up years ahead and more couples opting for weekday weddings, there is no such thing as wedding season which means my lovely client can promote year round.
She can talk about garters for Spring, for Summer, Autumn and Winter weddings. She has garters for the ‘country set’ made of tweed with feathers. She has vintage garters and Scottish garters made from tartan. For her, it’s not about the season, it’s about the bride and her taste.
The more she markets, the more people will find her, like her and recommend her. It only takes one post or email to get in front of the right person at the right time for her to get a sale. More marketing = more sales. That applies to you too.
Love, Claire xx
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