Videos are easily the best way to get seen on social media. Most of the social media platforms are putting a big focus on video and live streaming and if you’re brave enough you could really benefit from this. Facebook in particular gives its Facebook Live videos priority over other types of content so, if you post a video, it is more likely to be seen than anything else on your page. It’s a quick and easy way to get more engagement and it’s so simple to do, if you can get over yourself and give it a go.
If you do decide to try them, here are a few tips to help your Facebook live videos be the best they can be, for free!
1. Make sure you have a good internet connection because any sort of live streaming takes up LOADS of bandwidth. If you have a poor signal, your videos won’t load for your viewers and if you DO manage to get one to play, it will usually cut you off in your prime. Ouch! If you don’t have good internet, opt to record a video on your webcam or phone/tablet and upload to Facebook instead of live streaming.
2. Have a point to each video and keep it short. You don’t need to waffle for ages just to fill space. A 15 second video that shows us something interesting is better than a 5 minute one that sends us to sleep.
3. Make good lighting a priority. You don’t have to spend money – a couple of desk lamps with daylight bulbs, positioned in front of you while you are recording, can make your video look much more professional. Alternatively, sit with a window in front of you (not behind you, or you’ll look like a silhouette) and choose an overcast day. If you’re trying to record in bright sunlight, you’ll squint, your eyes will water and you’ll get a runny nose. That’s not quite the look you’re aiming for. Also, bright sunlight on your face will bleach out your features. Natural but not too bright light is best.
4. Look at the camera, NOT at yourself on screen. I know it’s tempting, but you will look as though you’re talking to someone else and you need the viewer to feel you are talking directly to them. If in doubt, stick a little sticker next to your camera to remind you (you can put some bullet points on there too, to keep yourself on track).
5. SMILE! From the minute you reach to hit the record button until after you’ve pressed ‘stop’. You’re on camera as soon as you hit ‘record’, so even if you’re sitting back down again or haven’t started talking yet, smile and engage with us. It will make you look and feel more relaxed and you won’t have that ‘rabbit in the headlights’ look you see on so many videos.
Remember, when you create any videos for your social media accounts but particularly live ones, it really helps to build a relationship between you and your viewers. When they can see and hear and even talk with you via chat in real time, they feel a part of the business and they feel like you’re no longer a stranger. Marketing is all about people and relationship – people buy people, as the saying goes and it’s true! We are much more likely to buy from someone we ‘know’ than a total stranger, even if we only virtually know them from videos.
People aren’t watching to judge you or laugh at you (unless that’s your aim) but instead, they want to get to know you and hear what you have to say so ditch the nerves and give it a go. After all, if you fluff it or forget what you wanted to say, you can always delete and start again!
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Claire Mitchell is a best-selling author of the Awesome Marketing Planner and founder of The Girls Mean Business, a mum and business owner. She has been featured in Marie-Claire, The Guardian, Closer Magazine, Essentials, The Huffington Post and on the BBC.