If you’ve been putting off doing Facebook video because it’s way too scary, this is for you.
In my last blog I shared Facebook expert Mari Smith’s excellent blog post about the changes going on at Facebook and the top things we can do to get Facebook working for us. She was very clear it was all about video and I shared her top 10 tips along with my own input and explanations on using video in your Facebook marketing and business.
I’m going to take those Facebook video tips one by one and show you how you could use them in your business. So, in this blog we’re going to tackle number 1 – focus on video but this is a HUGE topic in itself, so I’ll cover some today and the rest over the next couple of weeks. This is going to be a mammoth FACEBOOK VIDEO MASTERY series, I think you’re going to love it!
Video already takes priority in Facebook’s newsfeed. It’s only going to get bigger.
If you have tried putting videos on your Facebook page you’ll hopefully have found they get much better engagement than other posts? Obviously it depends on what’s IN the video, but if you can crack this, you will get lots of video views, which improves your Facebook page engagement, which in turn helps your page get seen by more people. At a time when it’s harder than ever to get seen on Facebook, it’s definitely worth grabbing video with both hands while its working well.
So, why might you NOT be using videos yet?
Let me take a guess…
Oooh, maybe you feel like you’re not ‘right’ for video. You might think you’d like to lose a bit of weight before going on screen? Maybe you keep telling yourself it would be better if your hair was tidier, or your voice was different or you had a more photogenic ‘look’. Hmm?
Or maybe you’re using the ‘I’m not techie enough’ excuse? I can’t ‘do’ videos! What about the editing? What do I use to record ON? Do I need a tripod? It’s all too scary!
Maybe you’re up for it but you’ve got video block – whenever you think about doing a video, you get stuck on what to make a video about? I mean what could you say that your customers and page fans would want to hear and watch? And what if they don’t like it? Oh heck, what if they laugh at me?
Blimey, what a lot of reasons NOT to do video! If you’ve talked yourself out of it before you recorded a single second of video I’m not surprised!
But let me share something with you. I’m going to tell you how to work with and around all those reasons and excuses above.
GETTING PAST VIDEO FEARS AND OVERCOMING THE EXCUSES
Creating videos for your business, whether for your website or social media can be a nerve-wracking experience. It triggers all sorts of insecurities within in us about our appearance, our self-worth, our value – so why on EARTH would you want to drag all that up?
What if people laugh at me? What if they think I’m too fat/thin/ugly? What if I sound stupid? What if they think I’m unprofessional? What if my friends / old boss / mother-in-law see it? What will they think? What if people realise I’m just winging it and don’t really know what I’m talking about?
Run away! Run away! Why would you even want to go there? Even I had a wobble with those as I wrote them but do you know what? We all feel like that. Even people who are on TV every day!
But wouldn’t it be great to NOT worry about all those things? I mean, if they are holding you back from doing videos, imagine what else they are stopping you doing?
What if I told you these fears are not important and definitely not worth worrying about? What if I told you nobody really cares what you look like or sound like, as long as there is something for them in the video? What if I told you there are some things you can do to make Facebook video MUCH easier? It’s true!
Remember, it’s not about you
The first thing you have to realise is, it’s not about you.
People don’t watch videos ABOUT YOU unless you are a celebrity (sorry!) unless it’s an ‘about me’ video on your website (which is an awesome idea) but generally in our world, as small business owners (with big ambitions) people watch our videos to get help. They watch our videos to learn something they need to know or to see if they are missing something.
As long as you are sharing something interesting, relevant and of value TO THEM they don’t care what you look like or sound like, as long as they can understand what you’re saying. Occasionally you might get a nasty comment because Facebook does have trolls. I’ll tell you how to deal with them in a mo.
They want to know wiifm
What’s in it for me? Why are you reading this email? To see if I share something that could help you in your business, right? A tip, an idea, a new way of looking at something. Well, that’s the same for your Facebook fans, email subscribers, in fact anyone you come into contact with in your business.
Once you realise that, the whole Facebook video ‘thing’ gets much easier. What do your fans and customers want to know? What could you share that would help them in their life? What would make them take notice? What words or phrases could you use that would grab their attention? What are they thinking about or worrying about that you can help with? What would make them happy? What would they find intriguing?
“Why does my dog eat grass?”
“How long should my baby nap for?”
“Should I send e-newsletters to my customers?”
“How do I deal with email overload?”
“Why aren’t people visiting my website?”
“Why has my silver jewellery gone black?”
“How can cheese help my concentration?”*
*I have no idea how cheese could help your concentration, but if you know the answer then I know a load of people who would love an excuse to eat more cheese!
Think about what your customers and Facebook fans might be putting into Google. Think about what YOU put into Google! I know, right? Weird and random things (if you’re anything like me) but if you can figure out what your fans are bothered about, then YOU can be the person showing up on Facebook videos in their newsfeed with the answers!
What if I get a nasty comment?
It might happen, it might not. Depending on what you’re sharing, you might ‘trigger’ someone who then feels hurt or upset or angry or jealous and makes a nasty comment. The more controversial you are, the more likely this is to happen.
If you’re not controversial and you’re just sharing how you painted your latest picture of a puppy, it probably won’t happen. If you’re talking about vaccinations, politics, parenting, money, anything that people are likely to have strong feelings about, you’re probably going to get all sorts of comments, good and bad.
So what do you do? Well, understand first of all that people are very brave when they are on Facebook and will say things they would NEVER say in real life so they are unlikely to be a real threat. Don’t reply. Don’t bite. Don’t engage. Ban. Delete. Move on. No matter how hurtful a comment might be, don’t let it get to you. Don’t let it hurt you because then they win. Let it slide off and have a way of dealing with it so it doesn’t ruin your day.
As someone who has had ALL sorts of nastiness happen on my Facebook page I can tell you this is easier said than done – but for your own sanity you have to just ban (so they can’t comment any more), THEN delete the comment, then do something that requires you to focus so you can get them out of your head. Whenever you catch yourself dwelling on it, STOP IT. DON’T LET THEM WIN. Focus your precious time and energy on making your business stronger.
If you can’t BEAR the thought (yet) of putting your lovely face on a video, in my next blog (coming soon) I’m going to show you that you don’t have to be ON video to make a video.
And in the following blog I’m going to give you some great ideas for Facebook videos.
And that’s just part 1! After that we’ll cover video production tips, technology tips, different types and sizes and lengths of video, monetising video, captions, and more! You’ll be a Facebook video pro before you know it.
Claire Mitchell is a best-selling author of the Awesome Marketing Planner and founder of The Girls Mean Business, a mum and business owner. She has been featured in Marie-Claire, The Guardian, Closer Magazine, Essentials, The Huffington Post and on the BBC.