OK, hands up who has happy customers?
Do you have a testimonial from each of them, saying how great you are and how much they love your product or service?
OK Big Girl Knickers time…
Testimonials are a really important part of your marketing.
They are a third party endorsing your business rather than you blowing your own trumpet.
They hold more TONS weight than advertising.
The thing is that testimonials don’t just appear out of thin air. People don’t usually volunteer them unless they are a marketing-minded kind of person. Most people are blissfully unaware that a testimonial would be an AWESOME marketing tool for your business.
So, if they aren’t going to be voluntarily forthcoming, you know what you have to do, don’t you? Yup, you might not like what I’m going to tell you but you’ve got to be brave (t0ld you it was Big Girl Knickers time) and approach your lovely happy customers.
Because, the best way to get testimonials is to ASK for them.
I know the thought probably brings you out in hives, or a cold sweat or both. I know you’d rather pull out your toenails or eat locusts BUT sometimes you have to step out of your comfort zone, get past your shy exterior and ASK.
There’s a saying in my part of the world ‘Shy bairns get nowt’. It means shy people get nothing – in other words, if you want something then you have to ask for it.
What’s the worst that can happen?
That they say ‘no’? Well if you’ve gauged them right that probably won’t happen BUT if it does, then it’s a GREAT opportunity to find out what went wrong and put it right.
How To Ask For Testimonials
And when you ask, make it EASY for them.
When I ask my clients for testimonials I ask questions that will steer them in the right direction and give me information I can use in my marketing, the more specific the better.
I ask things like:
-What was your business like before you started working with me?
-What made you seek me out?
-What was it like working with me?
-What results did you get and how have you and your business changed? (eg confidence levels, focus, direction, marketing, new customers, more sales)
So it’s really easy for them to think of what to include. Now these questions might not work for YOUR business, but which questions could you ask?
Your challenge is to get 3 testimonials this week – are you up for it?
love, Claire x
Claire Mitchell is a best-selling author of the Awesome Marketing Planner and founder of The Girls Mean Business, a mum and business owner. She has been featured in Marie-Claire, The Guardian, Closer Magazine, Essentials, The Huffington Post and on the BBC.