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If you haven’t found your Super Customer yet, you need to watch this. I’ve added subtitles so click the CC symbol on the video to activate them.
Most business owners start out trying to market to everyone, then wonder why they get lukewarm results. It’s a much better use of your time, money and energy to market to the people who are the best fit for your business – these are your Super Customers (also known as ideal customers or ideal clients).
If you want to know where to start, or you have tried this already and are still stuck, watch this and it should help.
[0:00] Super Customer Masterclass
[02:01] Why Super Customers are so important
10.06 Different Types of Customer
[10:57] BAD Customers
[17:30] Bread & Butter Customers
[20:32] Super Customers
[26:56] Business balance
[29:40] Finding Your Super Customers
[37:48] Attracting Your Super Customers
[41:00] Converting Them
I’ve created a set of worksheets for you, to accompany this class. They will help you capture your Super Customer ideas and they are very handy to have in front of you whenever you are doing any marketing in your business.
Why not sign up for my newsletter too? I send out little marketing hugs each week and tell you when I have more classes, courses and other fab resources to help you grow your gorgeous business.
Love, Claire xx
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Claire Mitchell is a best-selling author of the Awesome Marketing Planner and founder of The Girls Mean Business, a mum and business owner. She has been featured in Marie-Claire, The Guardian, Closer Magazine, Essentials, The Huffington Post and on the BBC.