I just unsubscribed from someone’s emails.
Was it because I didn’t like them? No.
Was it because they were a nuisance? No.
Was it because I dislike the sender? No.
Was it because they were annoying? No.
Was it because they sent too many? No.
None of those things. It was only because it’s a make-up company and I can’t wear make-up right now. It’s about me, not them.
Next time someone unsubscribes from your email, remember this. It’s not about you or your emails*, it’s about them and their situation.
*If it IS about your and your emails, they might send a snarky reply. In that case delete from your inbox, your list and your brain, they are one person who is not a good fit for you. Your email list is cleaning itself.
Love, Claire xx
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