A funny thing happens with lots of business owners.
They get all excited about setting up in business, selling things they love and making some money but they forget to let the money in.
I know that sounds really weird but let me explain.
There are lots of ways you can BLOCK money getting into your business.
- By making it difficult to buy
- By not making it clear how you can help
- By not pricing properly
- By not asking for the sale
- By not thinking you are worth it
- By not telling people about your business
Do you do any of those things? If so, you are definitely not alone. But now you’ve realised what’s stopping the money getting in, let’s do something about it – starting today, OK?
Are you making it difficult to buy?
Look at your website – is it easy to navigate, are the photos good? Are the prices clear? Do all the links work? Look at your social media – is it working for you? Are you showing off your products or services in the best light? Are you putting prices on there with links to buy? If not, do those things today.
Are you making it clear how you can help?
Are you just dumping a post on social media and running? Or are you thinking about how each post will speak to potential buyers and how it will show them why you’re a great fit? It might be obvious to you but you’re not the buyer – make sure you are really clear on what you sell and why it’s perfect for your audience.
Are you pricing too cheaply?
Most people don’t want cheap, they want good value. Price your products and services at a level that gives you a decent profit while giving the customer amazing value. Sometimes you have to really spell out the value. Some people will think you’re too expensive and that’s fine – others will think you’re just right for them. Focus on them.
Are you asking for the sale?
I often see people post beautiful pieces of work on social media, or sharing great customer reviews about their service. The trouble is, I have no idea if they are just sharing this or whether it’s actually for sale. Can I buy it? If I can, tell me in the post. Why not post a link to buy it too? Pop it in the comments and tell us it’s there.
Are you doubting your worth?
OK hands up if you underprice because you are worried you’re not good enough or you’re worried what people will think? Can I just say you ARE worth it, you are amazing and what you sell is amazing too. You need to make sure you tell us about it, about what it will do for us and why it’s fab. You know it’s fab because you made it, right? Share that love!
Are you hiding?
If you don’t like talking about yourself, you don’t want to come across as ‘salesy’ or you forget to post about your business on social media you are DEFINITELY NOT letting the money in. How can we find you if you’re not showing up? Most of your future customers don’t even know you exist yet! Get out there and show us why we need to follow you.
Even if you do just one or two of these things, you are gradually unblocking that money pipe that is blocked and bunged up with fears and excuses. The more you get rid of, the more the money can flow to you. Are you ready to roll up your sleeves and get your metaphorical plunger ready? Off you go and have fun!
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Claire Mitchell is a best-selling author of the Awesome Marketing Planner and founder of The Girls Mean Business, a mum and business owner. She has been featured in Marie-Claire, The Guardian, Closer Magazine, Essentials, The Huffington Post and on the BBC.