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I send a lot of emails during a launch. I mean a LOT. Because I need to.

To get my message out to the people who need to see it, in their busy inbox, in their busy life I need to send lots of emails covering lots of angles.

And during one recent launch I got a reply saying ‘give it a rest with the promotion’.

So I deleted the email and unsubscribed her.

The end.

You’ll never please people who are a bad fit for your business, so don’t bother trying.

Love, Claire xx

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