Let Your Weirdness Shine Through

Let Your Weirdness Shine Through

In the first couple of years of my business I went through a phase of signing up to every freebie out there. Every webinar, tele-summit, free ebook, white paper or report that had anything to do with my business, I was there, handing over my email address with excitement and anticipation!

7 years later I’ve had thousands of emails from these people. Some have been e-newsletters with good content.

Most, however, have been promotional stuff and it’s taken me on an interesting journey.

At first, I’d look at these amazing freebies that I’d downloaded, and look at how I could produce something equally as amazing.  After a while though, the gloss started to wear off and I realized that they were all a bit samey.

The free webinars, all too often, were 20 minutes of  ‘me, me, me’ by the host, then 10 minutes of fairly useful content, followed by 40 minutes of ‘me, me, me, hard sell’.

I couldn’t stomach many of them.

It all struck me as SOUL-less – no real personality, no real substance – no soul.

I decided to do things differently. My free e-books are blummin’ awesome, they are a fab resource that’s definitely worth downloading.

My weekly e-newsletters always have a useful article that I’ve spent time writing, and which always has a lesson that you can put into practice in your business.

I do send out promotional emails but I try not to go overboard – I just know that my subscribers often need a couple of reminders – even then, I STILL get people saying ‘I wish I’d known about this’ after the event. And I don’t do clever copywriting – I just tell it like it is.

And then recently, two things have happened.

The first is that I’ve decided to unsubscribe from all of those lists. Hundreds of them. I’d stayed subscribed because I thought I could learn from them.

Then I had an ‘aha’ moment when I realised that a) I rarely take any notice of them when they come into my inbox and b) when I do take notice, it’s all the same kind of stuff. Clever headlines. Words that are designed to get you drooling and hand over your credit card.

The second thing and my biggest aha moment was when I realised that I don’t want to be like them.

I don’t want to be compared to them. So it’s not really worth me staying on their lists.

If I want to learn, I’ll buy books for my Kindle and I’ve been on a buying spree this week – I’ve made the time to read some excellent business books  and I’ve loved it. I can take what I’m learning and translate it into things that work for MY ladies, my audience.

All Change

So I’ve undergone something of a metamorphosis – it’s led me to restructure my entire business (more on that soon) and it’s freed me from the tethers of comparing myself to other people in my industry.

I don’t want to know what they are doing. I don’t need to know what they are doing. It’s actually a distraction if I take notice of them. What they are doing bears no relation to my business – my business depends on me forging my own path, in my own way.

I’m going to be turning up the ‘me’ factor in my business and my business will boom as a result – I can already see it starting to happen and it’s very exciting. I’m being myself, writing about what I know. I share my stories, warts and all. I don’t make ‘perfect’ videos, I’m just me, doing my thing and helping people. I’m letting my weirdness shine through and I love it.

So how can you apply this to your business?

Are you taking too much notice of what others are doing? Are you comparing yourself to others in your industry? Are you trying to be like them, instead of doing the opposite and standing out for all the right reasons.

 Blending in is safe. Standing out is kind of scary but no-one ever remembers the people who blend in.

If you want to build a business, see how you can stand out.

  • What can you do differently?
  • How can you buck the industry norm?
  • What can you charge for that everyone else is doing for free?
  • What can you give away for free that everyone else is charging for?
  • Put your prices up and show how you are worth it, by offering truly incredible value, so it’s a no-brainer for your Super Customers.

The best way to stand out is to stop being like ‘them.’

Be you. Be you with bells on, in technicolor, unapologetically and with all your weird little ways!

Write from the heart when you’re writing your websites and emails.  Speak the truth. Tell it like it is. Challenge the boring normal. Your Super Customers will adore it.

The best way to stand out in business is to be yourself and when you do that, no-one can touch you.

Love, Claire x

Money & How To Not Sound Desperate Even When You Are!

Money & How To Not Sound Desperate Even When You Are!

The mortgage payment is due, the kids need new school shoes, you’re feeling stony broke and you have no idea where your next money is going to come from.

You’re frantically trying to sell stuff to make ends meet – you want business. ANY business – you’re putting yourself out there to anyone who will have you.

You’re dropping prices left, right and centre – you may as well walk around with a t-shirt on saying ‘just give me some money, I’ll do anything!’

As my friend Kim would say, you’re wearing that unattractive new fragrance ‘Eau De Desperation’ and it whiffs!

People can smell it a mile off and it’s worse than rotten eggs.

There is nothing more off-putting to prospective customers than a supplier who is clearly desperate for business.

In their mind they’re thinking ‘why is she so desperate?’, ‘is she so bad that no-one is buying off her?’, ‘she’s trying TOO hard for this, it feels a bit uncomfortable’.

You’re giving off all the wrong vibes.

Who would you rather buy from?

A) A supplier who is confident and sure of herself, who clearly knows her stuff and who isn’t by any means the cheapest out there but who has great testimonials and obviously offers a great service. OR

B) A nervous, desperate woman who clearly needs your business and is willing to do ANYTHING to get it. She obviously has no customers and says she can turn her hand to anything…a jack of all trades and probably not great at any of them.?

Now, some people will be attracted to lady B – but they are going to be people who want CHEAP. People who want desperate suppliers because they can screw them down on price and make them work twice as hard for their money.

These people know their supplier is desperate so they’ll play her like a fish on a line, promising payment which is always late and generally taking advantage.

The people who are attracted to lady A want a professional supplier, someone who is very clear about what she offers and who is confident in her ability to do an excellent job. They will even pay a bit extra to work with this lady because she’s clearly worth it.

So let’s put yourself in the shoes of lady A and lady B. Which would you rather be? Which type of customer would you prefer to attract? The customers who value you or the ‘sharks in the water’ type who are circling you because you’re weak?

So how do you ditch the desperation vibes even when you need the dosh?

Well first of all you stop telling people you’re broke. You stop telling yourself you can’t afford stuff.

Instead you tell the outside world nothing about your financial situation (that’s for you to know and it’s just about to get better anyway) and you start asking yourself ‘how can I afford this?’

Do you see the difference in the vibes?

Picture yourself as a swan. Your legs might be flapping like crazy under the water as you try to stay afloat but above the surface you are confident, serene, and WORTH IT.

You need to keep telling yourself that you are amazing value.

You are an expert.

You are flippin’ fabulous.

Tell it to yourself until you believe it, because you ARE.

I know you are.

Don’t drop your prices. Don’t go after any old rubbish clients. Target your ideal customers. Give off ‘I’m cool, calm and collected and you’ll be so lucky to work with me’ type vibes.

Change the energy around you.

Change the vibes you’re giving off.

Find positivity in the smallest things.

Start to appreciate what you have.

I’m not being flippant. I’m speaking as someone whose marketing agency went into voluntary liquidation only a couple of years ago, leaving me with over £20k debt and no clue how to move forward.

I decided (after a few weeks of wallowing in self pity) to just get on and change my luck. So I did. Big time.

And last year I made over £100,000 in my business.

And if I did it, so can you.