Avoid These 7 Cashflow Killers

Avoid These 7 Cashflow Killers

Running out of cash is one of the most frightening (and sadly most common) things to happen to small businesses. It’s easily done if you’re not keeping an eye on things and can sometimes be hard to spot before it’s too late. So what can you do to make sure it doesn’t happen to you in your business?

1. Understand the numbers in your business When it comes to the numbers in your business, knowledge is everything. At any given point you need to know what you owe out and what is owed to you. You need to know how much you have tied up in stock. You need to know how much you will need to fulfil orders. You need to be able to pay yourself, pay the bills and pay for any help you employ. Make sure you know your costs and how much profit you make on everything you sell, as an absolute minimum.

2. Don’t count your chickens Don’t assume you have an order until you have the order! Don’t assume people will pay on time. Don’t buy extra stock ‘in case’ you’ll need it. Don’t overstretch yourself. One of the biggest cashflow killers is tying up money in stock or supplies or committing to costs without having the cash to cover it. All it takes is one non-payer, late payment, cancellation, change in circumstances to throw your plans out of whack and your cashflow with it. The last thing you need is to end up with stock you can’t quickly liquidate or commitments you can’t meet because you trusted someone to do the right thing. Get your terms and conditions in place. Have a clear refund policy that protects you if someone cancels once you have ordered stock. Don’t take risks on someone else’s behalf using your business. Protect your downside (in other words don’t commit more than you can afford to lose) and be mindful. It’s not magic money, you have to earn it to cover what you pay out, and then some.

3. Track your sales Don’t guess how much you have taken in sales, KNOW it for certain. Track every sale coming in. Track deposits. Track instalments. Know what is due, when. Look for patterns. Know your quiet times, so you can come up with ideas to drive additional business. Know your busy times so you can plan for them and manage your cash accordingly. Where you put your attention is where the magic happens, so if you track your sales and understand how they work in your business, you will get more. Know how much of it is profit at any time. This is important because your profit is what turns into your salary or gets reinvested back into your business – if it’s not profit then you shouldn’t be spending it unless it’s directly related to delivering your products or services.

4. Collect your payments If you give credit to customers, collect it when it’s due. Don’t let embarrassment or fear of offence stop you. Think like a business owner and put processes in place so you know what is due, when. Make your credit or payment terms very clear at time of purchase. Get the customer to read, acknowledge and sign them so they can’t come back later and say they didn’t know how it worked. On the day the money is due (or even the day before) send a polite reminder notice. As soon as the payment is overdue, chase up every day or two.This is YOUR money. You are not here to cashflow someone else’s business. Successful business owners don’t let their money collection slip. You’re doing nothing wrong by reminding late payers and requesting payment, you are simply running a business in a professional way and if they don’t like it they can go elsewhere. It’s not worth putting yourself under stress trying to accommodate bad payers, when you could focus your attention on your Super Customers and have people who would happily pay in advance.

5. Plan ahead If you know you have shows or events or busy times coming up, plan ahead, not a week or two but a few months ahead. That way you’re giving yourself time to buy stock a little at a time, make the most of special offers and set aside cash as a contingency. Businesses are more likely to run out of cash if they get caught out or haven’t planned ahead. Don’t put yourself in that position.

6. Be Frugal You have to earn every penny you spend. It’s very easy to spend, spend, spend but how much will you need to sell to replace that? If you start adopting this attitude, you will soon get a different perspective on your business. That swanky new laptop bag might be gorgeous but if you have to find 5 new customers just to cover the cost of it, is it really worth it? If you’re spending money on stuff for the business, make sure you get a good deal but don’t talk yourself into stockpiling to get a ‘wholesale’ price, otherwise you’ll potentially have loads of stock tied up in the business that could take months or years to turn into cash. Always think about the return you’re going to get on anything you spend.

7. Choose wisely Choose your customers (not all customers are good customers). Sit tight, be really clear who your Super Customers are and market to them rather than saying yes to everyone. Make wise decisions. Don’t cashflow someone else’s business to the detriment of your own. Don’t be bullied into putting up with someone else’s bad money attitude  – you keep control over your business. Have confidence in yourself and your ability, you know more than you think.

I know it can be tricky if money is tight but the more you plan, the more you know your numbers and the more you realise that cash is the lifeblood of your business, the more likely you are to make sound business decisions and protect your business. My sales coach used to make me justify every penny I spent for months until I understood how much extra profit I’d need to make to cover my less-than-thrifty spending habits. I promise I’m not a killjoy, I want you to love your business but I also want you to keep having a business and not fall victim to dodgy cashflow. Did anything in this blog resonate with you? I’d love to hear from you in the comments and I’d also love to hear any other cashflow tips you have. Protect your cash and keep building your gorgeous business.

Scared To Put Your Prices On Your Website?

Scared To Put Your Prices On Your Website?

Don’t be scared to put your prices on your website. Here are 4 REASONS why:

1. If you’re scared of your competitors finding out, they will find out somehow anyway. Forget about them and focus on building a loyal following of people who LOVE YOU and love what you do. Your Super Customers won’t care if you’re not the cheapest – they come to you because you are awesome and they trust you.

2. Leaving your prices off is off-putting for customers. If I have to dig around a website, fill out a form, make a phone call or send an email just to get an idea of price I’d sooner go elsewhere. I assume the prices will be so high that the company will have to get a salesperson on the phone to HARD SELL to me (eeek!)

3. Out Of Hours Shoppers – I do most of my online browsing and shopping when my daughter is in bed, after 9pm. Here’s how it works: If I love what I see on your website or Facebook page AND if I can see the price and it feels like good value AND if I can get answers to any questions from your Frequently Asked Questions section AND I can see lovely reviews and I can see videos of you and I can see you’re a real person who can be trusted – I WILL BUY. You’ve made it easy for me. I like that.

4. Be proud of your business and what you sell and don’t be ashamed of pricing properly. Your Super Customers know you have to make a living. They know you are worth it. You’re not after bargain hunters – you want to attract people who value what you do because it’s perfect for them.

If you offer bespoke or custom products or services then at least say “prices start from” or “basic packages start from” or “this item cost £XX as a guide price, this is how we cost it” Give us a clue. We will still love you.




Got that? Good 

Love, Claire xx

3 Ways To Make More Money From Your Website

3 Ways To Make More Money From Your Website

Is your website sitting sluggishly on the internet, not pulling its weight? Is it snoozing when it should be selling? OK, here are 3 things you can do to get it making more money for you – no more lazy websites around here, thank you very much.


 1. Don’t be SAMEY

If you’ve got the same old boring stock photography as every other business out there, you’re going to look the same as them. If you use the same cliché phrases as your competitors, nobody is going to be able to tell you apart. And then you’ve got a problem because they will start comparing you on price and unless you’re the cheapest, you won’t get the sale.

DON’T PUT YOURSELF IN THAT POSITION! Show how you add value, show why you are awesome and how you help people and what difference you make and why they should care. Use your own photography, make some short videos showing what you do and why it’s awesome, put some of your bubbly personality into your website and STAND OUT for all the right reasons. Your customers will love it!

2. Make It Easy To Buy

If a visitor has to click 49474 times to get through all the menus and choices on your website, they are going to give up before they check out. See how you can simplify the choices people have to make, reduce the time it takes to find and pay for a product or service and don’t make people jump through hoops. Plenty of websites make it WAY too hard to buy – don’t let yours be one of them.

 3. Capture People’s Details!

How many people find your website, love it but for whatever reason they don’t buy there and then? LOADS!!! Life gets in the way. They get distracted. Maybe they are just researching now to buy later. Maybe they need to ask someone else’s opinion. There are so many reasons why people don’t buy right away so what happens to them? Well, you have to rely on them finding you when they ARE ready to buy. Are you happy to take that risk and hope your website was memorable enough or would you like some control over this?

Why not capture their details and get them on your mailing list or newsletter list, so you can keep in touch, stay top of their mind and keep building a relationship with them? Think of what might entice the right people to sign up – maybe a free shipping code in return for their email address? How about a useful free tips sheet? A money off coupon? Even a ‘what type of product is right for you’ quiz.

You can use MailChimp for free to create a mailing list and sign up form to add to your website.

Let me know how you get on!!

Love, Claire xx

7 Ways To Create Money FAST In Your Business

7 Ways To Create Money FAST In Your Business

We all have times when, for one reason or another, we NEED to come up with some quick cash in our business – so how DO you create money when you need it? I have some ideas for you. Some of these depend on what type of business you’ve got, not all of them will work for you, however, one might and then you’ll get some money quickly –YAY! These are NOT strategic business moves, they are one-off quick fixes that will dig you out of a hole. If you keep having to do this, you need to look at what you want from your business, why you keep running out of money and how you can put a business strategy in place with the right pricing, profits and marketing.

  1. Chase Money You Are Owed

If you have got people who owe you money…chase them! If you need money and you’re feeling a bit broke and you’ve got people who owe you on invoices, then chase them. Believe me, the people who shout the loudest get paid first. It doesn’t matter whether it’s a big organisation or a small organisation; do not be embarrassed to ask for money.

If you can’t bear the thought of it, then invest in an hour or two of a Virtual Assistant’s time and get them to make the calls.

The reason your invoices get paid late is because you are not top of the list to be paid. You’re not chasing, you’re scared of being a nuisance. You feel that if you chase money they’re not going to like you anymore and you won’t get any more business. There are two things I want you to think about: firstly, if this customer always pays you late and clearly doesn’t respect or value you enough to pay you on time, do you really want them?

Secondly, the only way to deal with customers like this is to get to the top of the list – they are probably juggling payments and will pay the people who shout loudest. You need to be one of the loudest shouters.

Get to the top of that list, in a lovely, respectful and non-confrontational way, but get to the top!


  1. Invoice Quicker!

If you’ve been sitting there with invoices not ready to go out because you only invoice at the end of the month, STOP! Who says that they have to go out at the end of the month? – They don’t!

Why not start invoicing when the job is finished?  You don’t have to do what everybody else does, but if you do something on the first of the month and then you don’t invoice to the end of the month and then they take another month, six weeks, ninety days to pay, how long is it since you did that work? That’s ages!

Invoice once a job or a task is completed. This will help your cashflow and stop the broke/OK/broke rollercoaster that seems to have taken over your business. You’ll have steady income throughout the month – it might be smaller amounts but that’s fine, it all adds up and doesn’t leave you so vulnerable.

The other thing you can do is stop giving people 30 days to pay. Start thinking about changing your terms and making it half up-front, or all up-front, or 7 days or 14 days.

It gives you the right to chase it quicker. Your mind monkeys might be going crazy at this point, telling you “I can’t do that, I’ve always done 30 days, I’ve never chased clients, this is dreadful!”  but I’m telling you, if you need money, you need to start thinking like a business owner.

[Tweet “If you need money, you NEED to start thinking like a business owner! #thegirlsmeanbiz”]

If you’re late with a credit card payment, you get fined. If you’re late paying your suppliers, you get people calling you. Start thinking like a business owner and stop thinking like ‘little old me’ and you’ll find you have far more money in your business and your pocket.


  1. Offer An Amazing Deal To Existing Customers

Rather than just chasing after new customers all the time, put together some kind of really attractive deal or offer that you can send out to your existing crowd. Remember, these are people who love you, who know you and who have bought from you so they know the quality of what you offer.  They will feel special because it’s only for them.

There’s a really good chance that your clients will think “I loved her stuff before, so I’m going to take advantage of this, even if I’m not going to need it right now, I’ll get it because that’s a really good deal.” Even better, put a deadline on the offer to encourage them to make a quick decision – urgency is a great sales tool!


  1. Hold A ‘Flash Sale’

Flash sales are quick, easy sales that last a day or two at most and have heavy reductions on your products/services – they are great for generating interest, creating a buzz and bringing some money in quickly. I do these a couple of times a year, for example for 24-48 hours, everything in my shop is half price.

Because my products are virtual products, I don’t have any costs associated with them. Clearly you can’t do that if you’ve paid out for stock – you need to at least recoup the cost of the stock, but imagine the interest you could create on social media and among your subscribers if you marketed the heck of out this special, one-off sale?

Flash sales are a great way to let people dip their toe in the water. People who have never previously bought from you can try out your products or services at a greatly reduced price. If they love what they see, they will be back and they’ll be paying more but they won’t mind because they know your business is a perfect fit for them – the Flash sales was a low-risk way for them to see if they like you. Works like a treat AND brings in some nice chunks of cash in the meantime.

5. Be Open To Money Flowing To You

If you set your intention that you are going to let the money flow in, you’ll suddenly see lots of opportunities open up around you. The more you focus on being open to opportunity, the more opportunities will present themselves.

If you’re into the law of attraction and if your into energy work, which I very much am, setting your intention to say “money will flow to me easily, I’m going to get lots of money coming to me today”  can change your mind-set and change your entire perspective and change your energy.

So if you want money to come to you, believe that money will come to you!

6. Sell Stuff You Don’t Need

A really basic one, if you need some money quickly to pay a bill or book a holiday…sell stuff you don’t need! If you’re sitting there with piles of clothes you don’t wear, get onto eBay, start selling them. If you’ve got a photocopier or a printer sitting there unused, put it out on Facebook. Maybe you’ve got baby stuff from when the kids were little, just start getting stuff out there. Spend a day selling stuff that you don’t need and following on from point 5, be open to money flowing.  You’re getting rid of stuff that you no longer need, which is great for your energy and decluttering at the same time.

Imagine if just one of these ideas worked in your business – you’d have cash in your hand within days. Imagine if several of them worked! But it’s no use just thinking about it – action is everything. Pick one to try and implement it today.

7. Create Something That Will Create Money!

Depending on your type of business, you could create a class or workshop to teach what you do – either online or in person. You know your stuff inside out. Other people want to know what you know and will pay to learn. What could you teach?


Clearly, none of these are long-term, strategic business moves. They are short term fixes for when you need cash, fast. You can’t run a business like this all the time because all the tips above will lose impact if you overuse them, and you’ll lose credibility.

Instead of lurching from one cashflow crisis to another, now would be a great time to think about what you WANT from your business, how much you want to make each month and where those sales will come from.

Get a plan together.

Take control of your business and start to think like a business owner.

Put some sales targets in place and get to grips with your numbers.

Before you know it, you’ll be a business whiz with a healthy cashflow and a healthy income. There are loads of free resources at www.thegirlsmeanbusiness.com to help you with this, all it takes is a few simple steps and a determination to make it happen, so what are you waiting for?

7 Places You Are LOSING MONEY In Your Business

7 Places You Are LOSING MONEY In Your Business

Have you ever felt like money is going out of your business quicker than you can bring it in? It might be because you’ve got a whole load of money leaks in your business that are adding up to one big money drain, without you even realising. You are wasting and losing money in your business all over the place and you need to stop! Now!

It’s really easy to have tiny amounts of  money leaking out of your business but when you add them all up they can amount to a serious chunk of cash  being frittered away on stuff you don’t want or use. Maybe you’re sitting on untapped cash in the form of work you have to bill or overdue invoices you haven’t chased? Maybe you just need a spring clean on your subscriptions? Either way, now would be a great time to stop the leaks and get money flowing into your business so you can benefit from it. Let’s have a look at 7 ways you are losing money in your business, today!


I decided to tackle my money leaks one day and I found I had lots of little subscriptions going out of my bank – most of them were for things I don’t use any

more, things I don’t need had totally forgotten I was still paying for. Some were for tiny amounts but I’d been paying them for YEARS – that soon adds up!

There were services I’d signed up for because I really loved them at the time but I hadn’t used them properly for ages. I decided I needed to go through and make a decision on each subscription about “am I going to give it more focus and make it work better, or am I going to let it go?”

It’s not just subscriptions for services, think about software or magazines. The kind of subscriptions that I have are social media scheduling software, backup software, little tools I tried out and forgot to cancel. It could be those things where you sign up to get your credit report every month, do you actually need it now?

Before you know it, you will have freed up, maybe quite a lot of money, every month just because you’ve taken the time to go through and cancel.

Money Leak Challenge 1

Do an audit – go through your bank details, go through your emails, look for subscriptions that are coming out every month, every year, every quarter. Give yourself a good hour to do this, you might not even be able to cancel them all in the hour, depending on how difficult they make it, but you can certainly identify them all in an hour. Then you make a list and say ‘OK I’m going to spend another hour later in the week and cancel all of these’. Make a note of how much money you’ll be saving by stopping those unwanted subscriptions.


How often have you seen a free trial for some software or a service and have taken it up, just to forget to cancel before the deadline and got charged? Yep, me too!

Usually the companies in question get you to put your credit or debit card details in in order to get your free trial. Now they’re not silly! They do this, so that ideally you will just keep going (maybe they’re being a bit naughty and think you’ll forget to cancel it and it will just roll on and keep going). Even one payment from you is a big amount for them when they multiply it across everyone who forgets to cancel.

My advice is always to mark it in your diary, not just on the day but 2 days before, in big red letters. Put it on your calendar, on your phone, set a reminder and make it beep and be in your face when it is time to cancel.

Because there’s a really good chance that in 30 days’ time or 28 days’ time you’ll have forgotten that you even signed up to this!

I’ve been caught out with this before, with Amazon Prime and I know a lot of people who also did this. Now, for me it turned out to be a good thing because once I LOOKED at what I was getting for my money, I ended up renewing Amazon Prime on purpose because I get such a lot of value out of it.

Money Leak Challenge 2

When you sign up for a free trial and put in your card details, try to schedule in an hour sometime between now and the deadline. ONE HOUR of your life, to properly try out the service – you were impressed enough to sign up so at least give yourself a chance to see if it might really help you. What was it that got you excited about the free trial in the first place? What is it about it that you think will help your business? Give it your attention, try it out and if it’s not for you CANCEL it there and then!


I have a question for you. Do you issue invoices in your business? If so, when you’ve issued an invoice, how good are people at paying you? At any one time in your business, how much money is outstanding? How much money is overdue? How much money is owing to you?

If you don’t know, you need to start knowing NOW because knowledge is power.

Cash is the lifeblood of your business. Without cash your business fails. All the time you’ve got money outstanding, you are subsidising somebody else’s business. All the time you’ve got money outstanding, that’s money that you could be using to pay you, to pay your suppliers, to pay your tax bill. Money owing to you is money that you need in. And you’re losing out on the interest you WOULD have had on that money in your bank. Gah!

Money Leak Challenge 3

Start Before You Invoice!

The best way to deal with invoices is to start BEFORE you issue them. That is, when you sign up with a client, you put really clear terms in place.

 Train Your Clients

Clients will respect you for handling this in a professional way. Make the terms really clear when somebody signs up with you.

When you issue your invoice,  say something like ‘we expect payment within X days and if you are late paying, we will chase you because this money is important to us as a small business. We are strict on our payment terms and all outstanding work will stop immediately, we cannot carry on with projects for you if you don’t pay.’

This might sound harsh but who do you think’s going to get paid first? You want to be at the top of the queue and the people who shout the loudest get paid first. You know how it feels if you’ve got someone chasing you for payment and they’re relentless and persistent (and preferably polite at the same time). But they’re going to get paid before the people who aren’t bothering you. That’s how our minds work, that’s human behaviour.

Stick To Your Word

On the day the invoice goes out re-iterate your payment terms in a nice polite way and give them a date on which you expect the invoice to be paid.

On the day that it’s due you send them a reminder to say you are hoping to get payment today from them, please let us know if there is a problem. (forwarned is forarmed)

Once it goes 2 or 3 days over, they get another email saying ‘ooh its outstanding and overdue, let us know what the problem is. Get in touch if you’re struggling to pay, but let’s talk about it because we expect that money in and we won’t be doing any more work on your account until that invoice is settled’.

Once it gets to a week they get a slightly sterner email saying ‘come on guys, we need paying’ and then after that you need to call.

If you can’t call, because you’re worried about compromising the relationship, then hire a virtual assistant.

Virtual assistants are brilliant at this because all of the emotion gets taken out of the situation. You are emotionally involved with your clients but a virtual assistant is outside of that loop there is no emotional charge with that, there is no baggage, they just go in, explain the situation and they will be able to get a factual response.

Watch your business change and watch the way that clients deal with you change. That kind of behaviour earns you respect from the right clients and will weed out the bad-fit clients. Yay!


Let’s look at how you issue your invoices because unbilled invoices might as well be no invoices at all – they are just in your head. The longer you leave it, the longer it takes for that money to be in your bank. You’re missing out on interest payments AND you’re potentially leaving yourself short, meaning you might incur overdraft charges or penalties. No good!

fed up womanThe old fashioned way, when everybody did this by mail, was that you sent out your invoices at the end of the month after you had completed the work. Then the client got it, and they paid anywhere between 30 and however many days afterwards. So it could be 2 or 3 months after you’d actually finished the work that you got the money in your hand. That is not a healthy way to run your business!

These days you could email out an invoice and have it with somebody in a second. If you do what I suggested above and set your terms before you start working with somebody, then you can make it really clear that you will invoice as soon as you’ve finished a project.

If you wait to invoice at the end of the month after you’ve carried out the work, it means you’ve completed your side of the bargain and you’re waiting to issue the invoice. Whereas if you issued the invoice on the day that you finished the job and it was signed off, and then you did this several times a week, then your invoices due are not all lumped together at the end of some random month in the future.This is great for cashflow.

Your business will be so much healthier. While we’re talking about this, why are you giving people 30 days payment terms, if you are? You don’t have to give 30 days’ payment, you can give 14, you can give 7. When I started giving 7 days payment terms it made a massive difference to my business when I was a marketing consultant. Because all of a sudden I could set that email series and system up much earlier, I could get my virtual assistant doing credit control calls much earlier and things that might have taken 3 or 4 months even to get paid, started to get paid, they were still late! But they started to get paid within the month rather than 2 or 3 months down the line. That had a huge impact on my cash flow. I wasn’t subsidising peoples businesses – I wasn’t bank rolling them.

Money Leak Challenge 4

Look at how and when you invoice and WHY you invoice the way you do. Can you charge a deposit up front? Can you get clients to pre-pay? Can you reduce your credit time you give to customers?

Let’s start running your business properly, let’s start running your business in a way that works for you. Let’s start getting some money up front at the time of booking. Let’s change the way we do this, so that you have a profitable business that doesn’t make you worry and wake up at 4am in a cold sweat about how you’re going to pay the bills! I’ve been there, it’s not nice. Change it, make it work for you!


How many times have you run over a tax deadline? Or missed an early bird booking rate? Or paid extra because you had to pay for ‘Express’ delivery as you’d forgotten to order something?

yay-10047270-digitalA really common example is tax deadlines, where if you’re late filing your tax return, you will get hit with a fine. And that is completely unnecessary, yet I see it happening every year with women in my network. The trouble is, they find tax baffling and scary, so they put it off until the last minute then find there is information they still need to find, which takes them over the deadline. Gah!

Book A TAX DAY (Eeek!)

With tax, there is no excuse. You just have to bite the bullet and deal with it early. Schedule some time in your diary – a TAX DAY – to do your return (ideally 6 months before it’s due, you’ll thank yourself later) then reward yourself with something lovely once you’ve got it done.

Have A System

And during the year why not put a system in place that will help you when you do tackle your tax return? Do a weekly invoice/receipt file-away, keep a mileage book in your car, have a spreadsheet with sales listed if your shopping cart software doesn’t already do that. That way, all you’re doing is taking information that’s already up-to-date and just filling in some boxes. Easy!

Early Birds

If you know you’re going to book tickets for an event, or buy a product or programme, look out for the Early Bird deals. Businesses offer these at a really reduced rate because they help with their cashflow AND give them an indication of interest. You can often get over 50% off the list price by buying on Early Bird.

Money Leak Challenge 5

When is your tax return due? If it’s months away in the future, book a TAX DAY into your diary NOW for some time over the next couple of weeks.

Whether it’s school trips, air fares, plane tickets or coaching programmes, if you KNOW you’re going to buy it anyway, look for the early bird rate.


So, first of all let’s look at discounts from other people. Are you taking advantage of any bulk buying discounts for your home or business? Are you leaking money because you’re buying the same thing in small quantities over the year, instead of buying in bulk and making a saving? Now how might that work? Could it work with you for stock? For stationery? Could it work for fuel?

yay-18039842-digitalHere’s an example that I use in my life rather than my business. We have oil heating in our house and in our village we bulk buy our oil with other people in the village. So instead of us buying 1,000 litres and everybody else, the other 130 people in the village buying 1,000 litres separately from different suppliers we all go in together and say ‘we’d like 100,000 litres please, what’s the best price?’ that works brilliantly because we get a really good price, the oil suppliers are over the moon because they get a really big discount, it makes them work a little bit harder but it helps them to bulk buy from their suppliers as well, so it goes right back down the chain. But that’s a really good example of how you can group together with other people and bulk buy in a way that you couldn’t do yourself.

Cash Back

Could you be getting cash back by going through one of these big cashback sites and buying things online that way? I’ve had cash back on mobile phone contracts, stationery, office equipment, all sorts of things where I still bought from my usual suppliers, I just went via a link on a cashback site to get there.

Discounting In YOUR Business

Are you leaking money in your business by giving too many discounts? I have included this one because I know loads of ladies who do, mainly because they are not confident in their pricing.

Now I’ll give you an example of a lovely lady I know. She’s a coach, and she had somebody come up to her a while ago and ask her how much it was for her coaching sessions. She told the guy how much it was but in the space of one breath she carried on talking and she discounted it not once, but TWICE!

It went something like this…”Well, it’s this much, but because you’re in this group I’ll knock some off, and actually because you’re buying it now I’ve got this offer on, so it’s only THIS much”. She discounted it twice in one breath before the guy had even had a chance to register the price, let alone come back with anything.

He might have quite happily paid the first price, she’ll never know.

Mind Monkeys

I’m not surprised. We’ve got mind monkeys in our brains telling us that nobody will ever pay that, that it’s too expensive and quite often we’ve got friends and family reinforcing that message.

Let me share a secret: If you make it really clear what the value is to that person, and if you’re showing them why it’s a really good fit for them, you don’t need to discount.

Money Leak Challenge 6

1. Look for areas where you can bulk buy and save money

2. Look for cashback sites that will let you buy your usual stuff from your usual suppliers, but will reward you with cash back in the process

3. Figure out who your SUPER customers are. Who really values what you do? Who loves what you sell? Who keeps coming back and spending more? Who’s a perfect fit for your business? These are the people who are saying you’re undercharging and you need to be charging more – do it!

Stop discounting for no reason. Find the people who understand that you’re worth what you charge and market to them, attract more of them and stop trying to please everybody by putting silly discounts in place for people who don’t value you anyway.


So what’s number 7? Well, it’s those rogue money leaks that just kind of appear. Here’s an example that happened to me recently: I get my milk delivered from an organic dairy and I saw on their Facebook page that they were selling asparagus. yay-4846638-digitalThe following Saturday I got some asparagus on my doorstep with my milk; I thought ‘that’s nice, giving me a sample to try!’ Then it happened again the next week. Now, I don’t really look at my weekly milk invoice because I kind of know what goes out and it’s fine, but then last week I got some MORE asparagus. Don’t get me wrong I like asparagus but not every week! I was like ‘ah not more asparagus, they keep giving us this free asparagus, they must be really struggling to sell it’ UNTIL I looked on my invoice and found they’ve charged me for it!

The thing is, I’d let this go for three weeks in a row because it hadn’t occurred to me to look on my invoice. Over the course of 4 weeks that’s was £10 I accidentally spent on asparagus! I could have used that £10 for all sorts of things.

It’s these little rogue money leaks that sneak in and add up.

Bank charges, little extras people sneak onto the end of invoices. service charges… You often just go along with them because you’re busy or because you are scared to question them. I wonder how much money has leaked out of your bank account over the last few years because of these rogue little payments?

 Money Leak Challenge 7

Look through your bank account today. If you’re not in the habit of going through your statements regularly and making sure you know what every payment is, now is the time to start, because every £2 or £3 or $10 dollars here and there  could add up to a holiday deposit or a car payment, or a trip to the spa!

The Biggest Enemies Of Money Leaks Are Time And Knowledge

Your secret weapon against money leaks is making time to do something about it;  Making time to look at your bank statements, making time to cancel the subscriptions, making time to evaluate those products before the free trial ends so you can make a decision based on knowledge. It’s making time to look at your outstanding invoices and see what’s missing, see what’s still outstanding in your business. It’s making time to hire a VA, it’s making time to invoice weekly or daily rather than every month. It’s making time. It’s making time.

It’s time to stop those money leaks. And while you’re dealing with them, why not keep a little record of how much you’re saving as you go? I’ll bet you’ll be pleasantly surprised at how much money you can save and hang onto just by giving yourself the time to deal with it.

I’d love to know if you’ve dealt with money leaks in your life or business? What’s your biggest saving? Have you got any more advice to add to my list? Share them in the comments!