5 Things You Should Never Post On Your Business Facebook Page

5 Things You Should Never Post On Your Business Facebook Page

Your business Facebook page can be a fantastic marketing tool. Used properly, it can build relationships, build your brand, build trust and credibility and drive enquiries and sales. However, there are some common mistakes you need to avoid if you’re going to get your Facebook page really working for your business. If you are doing any of the 5 things below, you’re at best wasting your time on a Facebook page that’s just not going to do you justice and at worst heading for trouble, even getting your page shut down.

Here’s a list of the 5 biggest mistakes I see on Facebook pages – there’s no excuse to fall foul of them now.

1. Rants

I know, it’s so tempting to vent your anger/frustration/opinion of your competitors on your Facebook page but it’s the equivalent of washing your dirty linen in public. It doesn’t look good and doesn’t help anyone, least of all you. It looks unprofessional and all you’ll do is create a pity party, which is a total distraction from your business. Don’t get me wrong, I’m no angel, but I think I’ve ranted just once on my page in 3 years (in response to a spate of really rude emails) and I regretted it almost immediately. It’s just not worth it. Complain to your pals, vent to your family but keep it OFF Facebook and other social media. Better to maintain a dignified silence and let karma take care of the rest.

2. Other People’s Memes (Rather Than Sharing The Original Post)

SHARING other people’s memes or posts is fine, in fact it’s a brilliant idea. When you share from their page, they benefit from the shares which helps their page engagement. This is called Ethical Sharing. The great thing is you benefit too as Facebook seems to give greater weight and reach to popular posts shared from other pages. It’s a win win. If you do the opposite – in other words you just save the image to your computer and post it on your page, rather than sharing then that’s just not cool. Not only that but if the owner of the meme or artwork finds out, they can legitimately report you for stealing their intellectual property. Ethical sharing is the only way!

3. Sell Sell Sell Posts

Nobody wants to be sold to. Everyone wants to be helped. If all you post on your business Facebook page is pushy sales message after pushy sales message, pretty soon you’ll end up with a page that’s as flat as a pancake. Nobody is going to engage with that! Instead, think about the people you want to attract to your page and think about what they want to see. By all means post offers and deals, but put a bit of YOU into the page. Record some videos showing your products, talking about your suppliers, telling a story about your business – anything to inject some personality into your page and start to build relationships with your page fans. Ask questions, share tips, HELP people. You’ll get a much more engaged page and remember, people buy people!

[Tweet “Nobody wants to be sold to. Everyone wants to be helped #tgmb #bizitalk”]

4. Like & Share Competitions

They are against Facebook’s Promotional Guidelines (See E.3) which means YOU SHOULD NOT USE THEM and Facebook can and will shut down your page if they catch you. I’ve seen it happen more than once – it’s just not worth the risk. And apart from that, they are a huge wasted opportunity – it’s much MUCH better to use a dedicated competition app that lets you collect email addresses of entrants, that way you grow your list while you’re promoting. Even if the app charges you a small amount to add the ‘collect emails’ feature, it’s definitely worth it because you NEED to start building your email list.

5. Anything NOT Aimed At Your Ideal Customers

By ideal customers, I mean people who are a good fit for your business and are most likely to buy. If you’re not clear who you’re trying to attract to your page then you’re going to be wasting a ton of time, money and energy and getting lukewarm results. Instead, figure out who is most likely to buy from you and target all your marketing at them – including your business Facebook page. Work out how you can add value, how you can help them, what sort of stuff they are likely to love and share. The more ideal customers you can attract, the more engagement you’ll get on your Facebook page. The more engagement you get on your Facebook page, the more likely people are to stick around and take up any offers you put in front of them.

6. SWEARING

I’ve added a sixth ‘no-no’ to the list even though I feel like this shouldn’t even need to be said. DO NOT and I repeat DO NOT EVER swear on your business facebook page unless your audience is full of sweary types themselves, and even then think twice. I know a couple of people who can get away with this because it’s totally part of them and their brand but even they do it in a considered way.

So, there you go. I’d love to know what you think and if you’ve got any more to add!

6 Rules of Awesome Business Visions

6 Rules of Awesome Business Visions

If you’ve read my Business Secret Weapon and 5 Questions To Help You Create A Cracking Business Vision blogs, you’ll know I REALLY recommend having a vision for your business.

A business vision is a quick and easy way to get you focused, give you direction and stop you making bad decisions down the line when you’re busy. There are some business vision rules I always tell my clients, to ensure that they don’t stay stuck where they are.  These rules help them create an awesome business vision that’s not constrained by their current circumstances – in other words, they need to be creating the business vision of their dreams, not the one from their backyard….

Here are a few rules to get you out of your comfort zone and into a place where you can create a business vison that is worthy of you and your amazing business.

1. Think Big

Go for something huge, impressive, inspiring!

A vision is not a little idea; it’s a great big thing. If you can’t go wild now then you’ll only get smaller later.

Put something really scarily big down as a first draft – if you want to become a millionairess and own a global chain of handbag shops, now is the time to write that down. If it’s not pushing the boundaries and making you smile (or giggle) in disbelief then you’re not trying hard enough :0)

What would your business look like if you had a magic wand and got it to where you want it to be? Not thought about it? Well now is the time. Write down any ideas about what your business might look like in 5, 10, 15 years and see which ones appeal. If none of them do, then that will give you food for thought!

2. Be YOU – Write From The Heart

This is you, your life and business. It’s about your desires, wishes, dreams and hopes for the future. It’s written for you – nobody else.

No one has to believe it or approve of it other than YOU so if it gets you excited, that’s perfect. Even if it contains things that other people have told you that you shouldn’t or couldn’t do!

You make up the rules. If Richard Branson had done things by the book, or Anita Roddick then two of the world’s most inspiring companies might never have existed. And who knows how many other amazing companies never came into existence because they were trying to follow the ‘rules’.

3. Be There

Imagine yourself in that place in the future when you have ‘made it’. When your business is exactly how you imagine it could be. Think about how it looks, who you’re with, what is around you, where you’re working from and who with, who you’re selling to, buying from, what you’re charging. Get real (in an unlimited sense!). This is the quickest way to get you there. The more ‘real’ you can make it, the more likely it is to happen because your thoughts and actions will work between now and then to get you there in person.

4. Be Quick!

Don’t agonise. Don’t wait for the ‘right moment’. Don’t sit and think. Don’t wrangle or get frustrated. Just write for 30 minutes and then stop. Don’t edit and don’t beat yourself up. However unbelievable (for now) the stuff is that you are writing, keep going because it will all make sense in the end.

Write everything down because the things you didn’t write might end up being the most important bits otherwise. Don’t be restricted by convention, don’t think about constraints, what’s happened to other businesses like yours, or anything negative. Just get your business aspirations, hopes and dreams down on paper now. If you need another 30 minutes then go for it but do it NOW!

5. Mix it Up!

Your life vision will include stuff out of your business vision and vice versa. It will all blend together because the two are interwoven. Put your passions into both and see how your energy lifts as you describe your vision.

6. Get that vision up on your wall.

Tell anyone who asks that this is your vision and you’re working on achieving it. Tell yourself that you are already on your way – it is yours to have and you can think about what it felt to be ‘in’ your vision when you were doing your initial brain dump. It’s yours for the taking.

It’s worth the effort, I promise – the clarity, inspiration and excitement you get from articulating your vision will keep you going on your most challenging days and the act of articulating it means that you’re already on your way!

This will be invaluable when you’re feeling emotionally battered (yes we all have those days).

Being a business owner is tough, and being a woman business owner usually means that we’re juggling a whole load of other commitments while still working on building our amazing business. Your business vision is your light at the end of the tunnel. Your holy grail. And imagine how amazing it will feel when you have to create business vision #2 because you’ve achieved it all. Yayyyy!