I remember when I first started out in business – I wasted so much time. Sales were pretty thin on the ground. I did things the hard way and I couldn’t see it because I didn’t know any better. Take new clients, for example. I was a marketing...
Sales is one of those things that makes us feel really wobbly. I mean, who wants to be described as ‘salesy’? *Shudder* And heaven forbid, someone thought we were ‘pushy’ or a pest – talk about pushing our buttons. Eeek! The thing is, though, sales are...