Facebook Page Like A Ghost-Town? Try These Tips

Facebook Page Like A Ghost-Town? Try These Tips

Hands up if your Facebook page feels like a ghost-town? You know what I mean, right? You ask a question or post a photo and you get…..nothing. It’s like your fans don’t exist. And then you wonder why you even bother (and usually start muttering about stupid Facebook under your breath).

The trouble is it’s a vicious circle. Facebook will show your page to more of your fans if you get lots of engagement (likes, shares, comments) on your posts. But you can’t get lots of engagement on your posts if nobody is seeing them in the first place, right? It’s chicken and egg.

So how do you break this fiendish Facebook cycle and finally get seen?

Well, that can vary from week to week. We all know how unpredictable and fickle Facebook is – something that worked brilliantly last week falls flat as a pancake this week. However, the good news is that there are a few things that stand more of a chance of working, no matter how tricky Facebook is acting.

I want to share 3 things you can do to give yourself and your Facebook posts the BEST chance of being seen by the people who love your business, and without having to pay for ads.

Share Stuff From Big Pages

This might sound a bit odd – you’re trying to get people to see your page so why share other people’s content? Well, there are a few reasons.

Firstly, big pages usually get big because their content works well. They have tried and tested lots of posts and they only use what works, so you’re using proven good content.

Secondly, Facebook seems to give more visibility to a post from a bigger page so when you share it on YOUR page, you kind of borrow some of their popularity. I’ve tried this lots of times and so have my clients and it does seem to work – posts shared from big pages get more reach and get seen by more people.

Why This Works

This works in your favour two ways – it means that you start to get people over to your page because you appear in their timeline due to the ‘big page popularity’ factor and there’s a good chance they’ll stick around and look at your other stuff while they are there. Also, because more people are seeing your ‘shared from a big page’ post, the Facebook pixies think ‘aha! This page is interesting to people, we’d better push it up the queue and show it to more people because it’s popular’. Bizarre, but true.

Won’t It Devalue My Own Content?

If you’re worried that you’re somehow devaluing your own content by sharing someone else’s then don’t. Your page fans want to see content that’s interesting to them. In the nicest possible way, they don’t care about who wrote it – they just want to read good content and they will appreciate you sharing it.

It’s not something you’d do for every post, but one out of five is a good option. If you’re posting once per weekday, then make one day a ‘big page share’ day. The filter needs to be if you find it interesting and useful, your fans probably will too.

Share What Goes On Behind The Scenes

But why do people want to see my mess? I hear you ask. Ha! We DO! Not necessarily your mess but definitely stuff you’re working on, or planning or some ‘before and afters’.

I was teaching 160 florists recently about social media and I explained that we want to see what they are working on. They were gobsmacked. They couldn’t understand why anyone would want to them them in their scruffs working on wedding flowers, or something half finished or even a photo of their flower delivery from the wholesalers. ‘Why on earth would anyone want to see THAT?” they asked. The answer is ‘because we don’t know what goes on and we are nosy’.

What ‘Behind The Scenes’ Stuff Should I Share?

I shared a ton of tips and ideas with them of ‘behind the scenes’ things they could share and I could see the penny dropping and light-bulb moments happening all over the place. Just because THEY work with flowers and see this stuff every single day doesn’t mean WE do. For people like me who love flowers, I LOVE to see rooms full of gorgeous blooms. I love to see artists at work. I would love someone to make a little video and talk me through each sort of flower because I don’t know what most of them are called.

Whether you’re a florist or an artist, a crafter, HR consultant or beauty therapist, there are ‘behind the scenes’ photos and videos we’d love to see and the best thing is, you don’t need to do anything special to prepare for this. If you’ve just scoped out a class you’re going to teach, or you’re setting out the materials or doing a sound check, get some photos. If you’re sorting fabrics or threads, or you’re preparing ingredients or equipment, take some photos. If you’re working on a spreadsheet, take a photo of your computer with your cuppa.

You Have The Curse Of Knowledge

I know it doesn’t sound interesting to YOU but you work with this every day. You have what I call ‘THE CURSE OF KNOWLEDGE’. You’ve forgotten what it’s like NOT to know this stuff but WE don’t know. And we are interested. And it shows you’re human. We like that.

 

Get Over Yourself And Use Video

Those ‘behind the scenes’ things we just talked about? You can do them on video as well as in pictures. Facebook LOVES video, it gives it preference over text or image posts most of the time and the more views your video gets, the more people it will show your video to and the more your page will get seen.

Facebook makes it super easy to use video, especially as it’s just introduced live streaming too. Live streaming is like doing a live broadcast from your phone or tablet (it’s not available on computers yet). You’ll see a little head with circles radiating out from it when you look at your Facebook app option for a post – that’s Facebook LIVE. If you’ve heard of Periscope it’s the same thing, but for Facebook.

If the thought of live broadcasting brings you out in hives, just record some short videos on your phone and upload them to Facebook. It’s better to upload them direct to Facebook rather than sharing a YouTube video because Facebook gives preference to videos hosted on its system (in other words, they will show it to more people).

What Videos Could You Record?

Exactly what we just talked about. Behind the scenes things are a great option but here is a blog I wrote with a few more ideas for you.

The main thing to remember is that your fans will watch the videos because they want to learn. It doesn’t matter if you think your voice sounds funny or you are having a bad hair day – you don’t have to be on camera. You can buy a little phone tripod for hardly any money and just set it away recording as you demonstrate something or answer a question.

What You Need To Remember

It’s unlikely any of these will create an immediate huge buzz on your Facebook page but they will definitely help and if you are consistent, and post regularly then within a few weeks you should start to see more people interacting on your page.

If that still doesn’t work then it may be you have the wrong fans. By that I mean you’ve been attracting the wrong likes – your fans aren’t interested in what you do and therefore don’t want to engage. If you think this might be the case (and it happens quite a lot) then it’s time to revisit your Super Customer. Here’s a blog that will help you get clear on who you REALLY WANT on your Facebook page.

Is It Working For You?

If you’ve got any more tips that work even when Facebook is being temperamental, I’d love to hear them – pop them in the comments below. And if you use any of these 3 tips above and they work for you, I’d LOVE to hear about that too!

 

5 Pro Marketing Tips You Need To Know

5 Pro Marketing Tips You Need To Know

It’s easy to get overwhelmed with marketing.

So much advice, so little time! So I’ve compiled a few little marketing tips to help you shortcut the process and cut through the noise.

1. The Marketing You Do Today Will Pay Off In 3-6 Months.

This is what separates the amateurs from the ‘pros’. Amateurs expect marketing to pay off right away but pros know marketing rarely works immediately.

It can take 3-6 months for marketing to properly give results, and that’s if you’re marketing little and often.

Be consistent and persistent.

Put yourself in your potential customers’ shoes….

Would you buy from somebody you’d heard from once?

From someone whose ad you saw once but then never saw again?

No!

You’d forget about them
Or assume they’d gone bust!

And remember that your urgency is not their urgency.

If you keep marketing and talking to them and building relationships with your ideal customers, they will know where to come when they need you.

When they are ready to buy, they will buy – from YOU

But only if you’ve been marketing to them consistently and persistently.

So, get marketing today, to the right people, and in 3-6 months your business will truly see the benefit.

2. FAQs Save You Time & Get You More Sales!

Did you know that it takes people time to decide to buy? They will have all sorts of questions before they actually hit that ‘buy now’ button.

So make it easier for them and shorten that buying cycle.

Write down some commonly asked questions related to your business.
-What do prospective clients struggle with?
-What do you always get asked about your product or service when people are considering it?
-What do new clients want to know?
-What don’t they understand easily?
-Write down a list of these questions and add your own answers then use these FAQs on your website to help shorten the buying cycle and reduce objections.
-You can also use these FAQs as content for e-newsletters, blogs or social media posts.

Do you have an FAQ page? Will you now?

3. Social Media Is Fickle

Social Media Is Fickle

You can’t rely just on social media for your marketing

You don’t own Facebook or Twitter or Linked In

They can change the rules at any time and your marketing could suffer if they do

BUT instead of moaning about it, why not make sure that your business isn’t left vulnerable?

Use social media as a database building tool. It’s brilliant for this

Get your fans and followers onto your email list asap, so your marketing is within YOUR control and you can talk to them by email as well as social media

A rounded approach is always good

4. Use Every Free Marketing Opportunity You Can

Have you got a signature on your emails? No? Why not? It’s free and you could be spreading the word and getting more fans and followers every time you hit ‘send’.

Include a link to your website, your Facebook page, your Linked In profile, your Twitter profile, Pinterest and Google+ if you have them.

Add a strapline to sum up what you do. Stick in a note about any offers you’ve got on at the moment or events you’re taking a stand at.

It’s free, you’re sending the email anyway so you may as well use it for a bit of marketing.

Same goes for chatting at the school gates, speaking at networking events, blogging, putting effort into social media – they cost nothing but time but the results can be worth a bomb.

 

5. Video Is Awesome

Once upon a time, video was expensive, difficult and out of the reach of you and me. These days, if you have a smart phone or tablet you can produce your own videos, really easily.

And that’s great news for your business.

You can embed short videos in your business Facebook page – they are great for driving engagement

You can embed videos in your blog – if a picture paints a thousand words then a video paints a squillion.

Videos help people to know, like and trust you. They shorten the buying cycle. They help to build relationships – remember, people buy from people.

Videos can demonstrate, showcase and train. They can show off results, spotlight case studies and shout out testimonials.

Videos are free. They don’t need to be ‘professional’. While everyone is is trying for ‘professional’ why not be the one getting your videos out there, in front of your ideal customers, just as they are.

Videos don’t have to be perfect, they just need to be you.

Love, Claire x