You know how I said that ‘cheap’ isn’t the selling point you think it is?
Well, this is one of the reasons why.
One lady in our village, we’ll call her Cath, is mad on crocheting. It’s her hobby. She can’t use or even gift everything she crochets, so she sells them. It gives them a good home and pays for her wool. She’s not bothered about profit. She just puts a small price on them and sells them.
I know another lady, Barbara, who loves baking. She doesn’t need the money, she’s comfortably off so she bakes cakes for fun. She can’t eat them all, so she sells them for the cost of the ingredients. She even makes big, fancy birthday cakes for a pittance because it’s her hobby.
You can’t compete with Cath or Barbara because they are doing this for fun. There are versions of them in every industry, from nail tech to carpentry, floristry to reiki.
The thing about hobbyists is they can give up at any time. They sometimes aren’t as ‘customer-focused’ as others because they don’t need to be. And either way, they only have so much time and capacity. Sometimes, it just stops being fun.
You can’t compete with them but you don’t have to. They have their market. You have yours. Focus on the things that make you special and different (the fact you’re a professional business owners being one of them) and let them be happy in their hobby. There is still room for you.
Love, Claire xx
PS: Join my Dream Business Academy – this is the kind of thing we discuss in our group and there are always great tips to be had!
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