I know you are lovely and polite.

I know you were brought up to be kind and helpful.

But let me tell you something.

No matter how lovely and kind and polite and helpful you are, some people will never be happy.

You can’t please everyone and actually, you don’t even want to try.

Certain people are a brilliant fit for your business and certain people just aren’t.

The temptation with the bad-fit people, because you are lovely and helpful, is to try and fix what is ‘wrong’ because you want to please that person.

The truth is, there is nothing wrong. They are just a bad fit. They need to look elsewhere for their good-fit supplier.

Don’t waste energy changing what you do and how you do it based on trying to please someone who will never be happy.

You have better ways to spend your time. OK?

Love, Claire xx

Claire Mitchell

Claire Mitchell is a best-selling author of the Awesome Marketing Planner and founder of The Girls Mean Business, a mum and business owner. She has been featured in Marie-Claire, The Guardian, Closer Magazine, Essentials, The Huffington Post and on the BBC.