Staring at your phone wondering what on earth to post today? We’ve all been there. That horrible blank screen feeling when you know you should be showing up but your brain has completely left the building.
Here are 21 ideas to get you unstuck – whether you’re posting on Instagram, TikTok, LinkedIn, or Facebook. Save this list and come back to it every time you need a creative kick up the bum.
The Ideas
1. Answer a question you get asked all the time (turn it into a Reel or carousel)
2. Share a behind-the-scenes look at your day – packing orders, prepping for clients, your workspace
3. Post a customer testimonial or screenshot a lovely DM (with permission)
4. Share a “before and after” of your work
5. Create a quick “how to” tutorial using Reels or TikTok
6. Share your latest blog post with a teaser paragraph and a link
7. Post a photo of you – yes, YOU – and tell people something about yourself
8. Create an Instagram carousel with your top tips (use Canva templates)
9. Run a poll in your Stories – people LOVE having their say
10. Share a book, podcast, or tool recommendation that’s helped you
11. Show off a new product or service with a short video demo
12. Post an inspirational quote that actually means something to you (not just a generic one from Google)
13. Share a mistake you made in business and what you learned from it
14. Repost user-generated content – photos of customers using your product or tagging you
15. Do a “day in the life” Story series
16. Share your opinion on something in your industry (hot takes get engagement!)
17. Introduce your team, your dog, your workspace – let people in
18. Create a checklist or cheat sheet as a carousel post
19. Go live and do a Q&A (even if only 3 people watch – the replay matters)
20. Share a “this time last year” throwback post
21. Simply ask your audience a question – what are they working on, what do they need help with, what’s their biggest challenge?
The Secret To Social Media Content
Here’s what nobody tells you: you don’t need to be original every single day. You just need to be consistent, authentic, and focused on your ideal customer. Not every post needs to go viral – most of your best customers will come from the posts that feel the most real and the most YOU.
Batch-create your content using Canva, schedule it with Later or Metricool, and stop stressing about posting every day. Three great posts a week will always beat seven mediocre ones. Now go and create something brilliant!