What is it about owning a business that turns you into a paranoia queen? Every time you hear of a competitor doing well, your mind chatter kicks into overtime. “OMG everyone is saying great things about her.” “How can I possibly compete?”...
Every day I see the same marketing mistakes coming up time and time again. With everything else we need to do, marketing is often a last-minute, hurried affair. In the spirit of helping you make every minute count, here are the top mistakes I see – and how to fix...
Let me share a secret with you. When my daughter Chloe was about six, she thought I had magic superpowers. She thought I could see around corners, that I had a built-in fib detector, and that I magically knew the words to every song on the radio. Now, you and I know...
Sometimes in life, our mindset can be the biggest obstacle to our own success. We talk down to ourselves, limit what we can achieve, play it safe, underprice, under-promise and over-deliver. If we heard someone speak to our children the way we speak about ourselves –...
When my daughter Chloe was younger, most mornings you’d find me being dragged through wet grass by a small, noisy, hairy thing that occasionally stopped to poop. Our dog Meggy is 11 now and those wild puppy walks are a distant memory – these days she’s...
Here’s something that comes up with the ladies I coach again and again. Pricing. Only recently I was talking to a client who was working way too many hours for not enough money. I had to give her some tough love. I told her she was too cheap and giving out all...
You’ve decided to start sending email newsletters – brilliant plan! Email marketing is a fantastic tool that builds relationships, positions you as an expert, and keeps you top of mind so that when your subscriber is ready to buy, they buy from YOU. My email...
I had a question recently in one of my groups from a lady with a coaching business. She was frustrated, worn out and about to quit. Why? She had spent the last few weeks in a marketing frenzy. Her new business was about to launch and she’d been full of passion...
I speak to loads of women business owners each week and many say the same thing: they don’t have enough time to do everything in their business. When I ask what their typical day looks like, I can always find at least one – usually several – ways to save time...
I remember when I first started out in business, email newsletters weren’t even on my radar. They seemed like a ‘nice-to-have’ for when I had time. Fast forward and my email list is probably my most important marketing asset. It’s the tool that...
