Hands up if you spend AGES every week on social media and have nothing to show for it except wasted time and a bit of a headache? You see other businesses apparently making loads of money from Instagram and LinkedIn, and you think – what am I doing wrong? The good...
I’ll never forget the time my laptop keyboard stopped working properly. The space bar was dodgy, and instead of just taking it back to the shop, I put it off. And off. And off again. For MONTHS. Every time I thought about returning it, I’d talk myself out...
When you’re a one-woman band, it’s tempting to do everything yourself. Run a home, see to the children, do the marketing, social media, bookkeeping, legal stuff – oh yes, and actually do the thing you get PAID for too. Then you find that you’re so...
If you know me, you know I talk about Super Customers A LOT. In my opinion, getting clear on who your Super Customer is, is the single most important thing you can do to make your marketing quicker, easier, and more effective. It’s a different approach to what...
I used to sign up for every freebie going. Every webinar, free ebook, lead magnet, and masterclass that had anything to do with business. And after consuming hundreds of them, I noticed something: they were all a bit… samey. The free webinars were 20 minutes of...
I hear this one all the time. “I don’t want to bother them.” “They’ll get sick of me.” “I’ve already emailed once this month.” So the email doesn’t get sent, and then it’s been six weeks, and then it...
When business isn’t coming in as quickly as you’d like, it’s SO tempting to think “I’ll just slash my prices and get more customers.” I’ve seen it hundreds of times. And I’m going to tell you why it’s one of the...
When women come to work with me they’re often shattered. They’ve tried everything they can think of, they’re working every spare minute, and they’re still not making the money they want. Nearly always, they’re spreading themselves too...
If you’re competing on price, you’re always focused on being the cheapest. And if you only attract people who want the cheapest? You’ll always have to offer more for less, just to keep up. That, my lovely, is a miserable way to run a business. But do...
We need to talk about those customers. You know the ones – your heart sinks when their name pops up in your inbox or DMs. They’re a nightmare to deal with. They pay late, question every invoice, nitpick your work, and have a meltdown if you even whisper about...
