If you know me, you know I talk about Super Customers A LOT. In my opinion, getting clear on who your Super Customer is, is the single most important thing you can do to make your marketing quicker, easier, and more effective. It’s a different approach to what...
I used to sign up for every freebie going. Every webinar, free ebook, lead magnet, and masterclass that had anything to do with business. And after consuming hundreds of them, I noticed something: they were all a bit… samey. The free webinars were 20 minutes of...
I hear this one all the time. “I don’t want to bother them.” “They’ll get sick of me.” “I’ve already emailed once this month.” So the email doesn’t get sent, and then it’s been six weeks, and then it...
When business isn’t coming in as quickly as you’d like, it’s SO tempting to think “I’ll just slash my prices and get more customers.” I’ve seen it hundreds of times. And I’m going to tell you why it’s one of the...
When women come to work with me they’re often shattered. They’ve tried everything they can think of, they’re working every spare minute, and they’re still not making the money they want. Nearly always, they’re spreading themselves too...
If you’re competing on price, you’re always focused on being the cheapest. And if you only attract people who want the cheapest? You’ll always have to offer more for less, just to keep up. That, my lovely, is a miserable way to run a business. But do...
We need to talk about those customers. You know the ones – your heart sinks when their name pops up in your inbox or DMs. They’re a nightmare to deal with. They pay late, question every invoice, nitpick your work, and have a meltdown if you even whisper about...
You send an email you’ve spent an hour on. You get three unsubscribes. And your stomach drops a bit. I know. It stings every time, and anyone who tells you it doesn’t is fibbing. But those three people were never going to buy anything from you. Somebody...
I have a confession: I used to DREAD writing blog posts. I know – me! The woman who now churns out content like it’s going out of fashion. But there was a time when the thought of sitting down to write a blog made me want to hide under my desk. It reminded me of...
I’ll start by saying sorry for the fruity title but there really isn’t any other way to describe those weeks where absolutely everything goes wrong at once. You know the ones. I remember one week that was particularly brutal. My little sister was rushed to...
