Did you know people are talking about you? They are! They’re telling their friends and recommending you to people they meet. And of course you’re using their lovely words in your marketing, aren’t you? Wait, what? You’re not? Oh no!...
You’d think, wouldn’t you, that if you do a good job for someone then they would tell everyone how good you are? A common myth about getting referrals is that if you do a good job for your customers, referrals will come automatically. Hmm, wouldn’t...
We’ve all been there, whether it’s what to write in our e-newsletter, what to podcast about, what to blog about or just what to create that day – sometimes we just draw a blank. We all have days where we get writer’s block or when inspiration has deserted...
Running a small business is challenging – not only do you have to deal with legal stuff, tax and accounting, you also have to do the thing you’re actually in business for AND market your business so the customers and the money keep coming. It’s not...
Isn’t it funny how these things creep up on you? One day you’re bobbing happily along, minding your own business, growing your business and doing your thing. Then you have a bit of a binge and suddenly, you’ve got wobbly bits you’ve never had before! In my case, I’m...
When you’re in business it can feel like you’re shelling out money, hand over fist. Finding money for marketing can be tough on top of all your other business costs but you know you need to keep marketing to grow your business. What’s a girl to do? Well, let me share...
Oh, I know. When you start a business you’re so excited and full of enthusiasm. You want to have EVERYTHING you could possibly need to give your business the best chance. And you will happily throw your hard-earned savings at it, willy nilly until one...
I am a big fan of blogging as a marketing tool for businesses. Blogs are the basis of all my marketing – one blog can turn into loads of different things, saving me time and effort. I blog every week and blogging helps my business to get found and brings me new...
A lovely accountant in my membership recently was feeling as flat as a pancake. She said “Claire, I know what I should do, I just can’t bring myself to do it. When it comes to posting on Facebook or writing a blog my mind just goes blank and I lose all my...
This week I picked a load of plums from our plum trees and decided to try and make plum jam. Now, this was my second-ever jam-making experience because a few weeks ago I made gooseberry jam and it turned out brilliantly, so I set out with a bucketload of confidence on...
