Getting new customers takes a lot of work. You’ve put all that effort into marketing and managed to entice lots of lovely buyers. Now what are you doing to encourage them to stay with you? (And you DO need to encourage them to stay, otherwise they might be...
Your fab friends. You love them. You spend hours together, putting the world to rights over a cuppa or a glass of wine. They understand you better than your family. They know you better than you know yourself. So, whatever you do, DON’T ask them for business or...
“But that’s so OBVIOUS! Why didn’t I see it??” is one of the most common reactions I get when working with new coaching clients. Whether it’s related to their ideal client, their marketing message or just areas of their business where...
We were having a chat in one of my client groups recently about marketing and pricing, and a few ladies ventured forth with some confessions. “Someone asked me about my fees the other day,” said one lady, “and so I told him, and before he even had a...
I’m a huge fan of email marketing. Even though our inboxes are busier than ever, a good newsletter will always bring you new business and help forge strong relationships with your subscribers. But those busy inboxes I mentioned… it can be tricky to even...
You’d think, wouldn’t you, that if you do a good job for someone then they would tell everyone how good you are? A common myth about getting referrals is that if you do a good job for your customers, referrals will come automatically. Hmm, wouldn’t...
I was chatting to one of my clients who’s going through a massive shift in her business. We’d just mapped out how she could build a six-figure business and honestly? It was easy. Like, really easy. She left our call buzzing. Then we chatted the next...
It’s tricky being a business owner. Nobody tells you when you start out that there is SO MUCH to consider. You expect to spend most of your time doing the thing you love – the thing that made you want to have a business around it. And then reality hits. I...
There’s a saying – when something’s scary, when you’d rather hide under the duvet than deal with it, when your stomach is doing something unpleasant and every instinct is telling you to put it off – you just have to put on your big girl...
If I had a pound for every time a woman business owner told me “my product is for everyone”, I’d have retired by now. With a villa. And a dog that someone else walks. I get it. When you’re trying to build a business, the idea of narrowing down...
