I remember the day my daughter Chloe started a new school. She was about six and super-nervous at bedtime, so we had a mum-and-daughter chat about what was worrying her. She was scared she’d do something wrong. That no-one would play with her. That she’d...
There are loads of reasons why running a business is scary. Being at the helm means you’re responsible for everything – the money, the sales, the marketing, the legal side. But there’s one fear that doesn’t often get mentioned. And it’s a weird...
I hate Marmite. Can’t stand the smell, let alone the taste. My family? They LOVE it. Marmite splits a population. You either love it or hate it. Can you imagine a brand SO strong that your brand name gets used in everyday conversation? Think about how polarising...
The number one reason why most business owners fail to keep in touch with current and past customers is that they don’t want to appear to be a pest. Staying in contact with existing customers is crucial for building ongoing relationships and making sure they...
I remember a day when Chloe was little – my mum, who usually helped out during school holidays, was having a well-earned break herself, so I was on mum duty. I sat there that morning wondering what to write for my newsletter. Chloe was outside playing. The sun was...
If I had a pound for every time I hear this, I’d have a very full piggy bank. Time seems to be the single biggest thing we women business owners stress about – or rather, a lack of it. For some of us, it’s down to having kids. School runs, after-school...
You’re busy, right? Of course you are. All women business owners are busy – and if you have kids, quadruple the workload. I work from home by choice and I’m super-productive. But I have the same 24 hours as you. How do I get so much done? I DECIDE to get...
Every week in my client groups the same questions come up. “How much should I spend on Facebook and Instagram ads?” “How much should I pay for my website?” “How much should I budget for marketing each month?” And the thing is,...
Most of us are just grateful in the early days that ANYONE will buy from us. It never occurs to us that we have a choice. But we do. What you put out there is what you’ll attract. If you aren’t specific about who you work with or what you’ll do for...
The school holidays loom long and already you feel like packing your bags and leaving home! No matter how much you love spending time with your gorgeous children, it’s tough – REALLY TOUGH – to keep your business going over the break. You lose all routine....
