You’ve heard people talking about PR – “oooh you MUST use PR in your marketing” or “I’m going to outsource my PR” – but what does it actually MEAN? PR stands for Public Relations. Which still doesn’t really explain much, does...
I was chatting to one of my coaching clients the other day. She was feeling frustrated because she’d somehow got herself into a situation where she was doing loads of things for free – without even realising it. She’d been answering endless “quick...
I had a lovely surprise the other day. One of my clients sent me a message out of the blue with the most incredible results. She’d doubled her income, hit her monthly target, built an email list from scratch, and was getting 80% of her work from repeat business....
When I start working with a new client, I ask them what they want from their business. And you know what? Most of them look at me with a mixture of confusion and mild panic and say they’re not sure what I mean. So I say: “Why are you doing this? What was...
I nearly went off track this week. Nearly let something distract me and take my eye off the ball. Which would have been a real shame because I’m usually so focused and clear on what I want to achieve. What happened? I realised someone in my network was copying...
Every January we’re full of goals and targets. Spreadsheets filled out, Notion boards set up, vision boards pinned to the wall. We’re 100% committed to making THIS the year we smash through our targets. Fast forward a few months and those targets are a...
We all have those weeks where we just can’t get into our marketing. The inspiration has packed its bags and gone on holiday. You KNOW you should be posting on Instagram, writing your newsletter, updating your website – but it’s just… not happening. I...
I was working with a coaching client recently who’d spotted an amazing opportunity to pivot her business slightly. Not a full rebrand – just a small shift in focus to target a specific group of women she hadn’t previously considered. She literally needed...
I have a confession. I used to be scared of numbers when they were related to money. I would rather hide under the table than tackle cashflow forecasts or sales projections – it nearly brought me out in hives. But when I started working with my coach, she made me...
Let me ask you something. If Instagram disappeared tomorrow – and let’s be honest, stranger things have happened – how would you reach your customers? If that question made your stomach drop, you need to read this post. Because there is GOLD sitting in your...
