About Claire

Marketing & Business Coach

About

Claire

I help women business owners make more sales and more money through smarter marketing. No fluff. No jargon. Just practical, down-to-earth advice that actually works. I know it works, because it saved mine.

2011

Helping Women Since

1000s

Of Women Helped

Part-time

Always Has Been

Claire Mitchell - Marketing and Business Coach

Where It Started

In 2010, my business collapsed.

My marketing agency’s biggest client went bust overnight. They owed us thousands. I used the tax money I’d carefully set aside to pay my staff and suppliers, hoping I could steady the ship.

I couldn’t. I chose to liquidate before it got worse and walked away personally liable for a £20,000 tax bill. I had a two-year-old. Bills. And a lot of embarrassment. I resigned as chairperson of our local business club. I felt stupid, humiliated, and ashamed.

But here’s the thing. Before the agency, I’d built a marketing consultancy to six figures. By myself. The problem wasn’t that I couldn’t do it. The problem was I’d done it without any vision, any direction, or any plan. I just said yes to everything, priced too cheap, worked every hour, and ended up building a business I hated.

“I didn’t want a job. I wanted to be at home with my little girl. But I needed to earn a living doing something I loved. And I needed to do it properly this time.”

The Rebuild

The Girls Mean Business was an accident.

I started it as a sideline to keep me occupied while I figured out what to do next. I was just sharing what I knew about marketing and helping other women with their businesses. But it took off.

This time, I did things differently. I got really clear on what I wanted. I created a vision for my business and my life. I knew who I wanted to work with (women business owners), how I wanted it to fit around my family, and what I wanted to earn.

I paid off the £20,000 tax debt within six months. I built TGMB into a business I love, working part-time from home in the north east of England. And my five-year vision (the dream house in the country with land and a river) came true two and a half years early.

Not because everything went smoothly. It absolutely didn’t. But because this time I had a vision, a plan, and the marketing knowledge to make it happen.

What I Do Now

I teach women how to market their businesses properly.

Not every business needs Instagram. Not everyone has an hour a day for marketing. Not every strategy suits every business type. That’s why I help women work out what actually works for their business, their customers, and their life.

I’m practical, I’m honest, and I don’t teach anything you don’t need. I’m a northern girl and that’s how we do things up here. No fluff and guff. Just stuff that works.

Through The Girls Mean Business, I offer:

  • The TGMB Podcast – short, practical episodes perfect for the commute or the school run
  • The TGMB Community – a free, supportive space for women who get it
  • Big Girl Knickers Business Bootcamp – a 4-week live intensive to get your business moving
  • The Blog – honest advice, practical tips, and the occasional tangent about jam, rescue chickens and the greenhouse

I live in the north east of England with my husband, teenage daughter and dog in our dream property with 5 acres of land, a river, lots of beautiful trees, a barn for my husband’s business and a cottage for my mum. It’s not bad for someone who was £20,000 in debt and wondering whether to get a job at Tesco.

Ready to put your Big Girl Knickers on?

If you’re stuck in a rut, working all hours but going nowhere, I’d love to help you fix that.