When business isn’t coming in as quickly as you’d like, it’s SO tempting to think “I’ll just slash my prices and get more customers.” I’ve seen it hundreds of times. And I’m going to tell you why it’s one of the...
If you’re competing on price, you’re always focused on being the cheapest. And if you only attract people who want the cheapest? You’ll always have to offer more for less, just to keep up. That, my lovely, is a miserable way to run a business. But do...
I was chatting to one of my coaching clients the other day. She was feeling frustrated because she’d somehow got herself into a situation where she was doing loads of things for free – without even realising it. She’d been answering endless “quick...
When I start working with a new client, I ask them what they want from their business. And you know what? Most of them look at me with a mixture of confusion and mild panic and say they’re not sure what I mean. So I say: “Why are you doing this? What was...
Every January we’re full of goals and targets. Spreadsheets filled out, Notion boards set up, vision boards pinned to the wall. We’re 100% committed to making THIS the year we smash through our targets. Fast forward a few months and those targets are a...
I have a confession. I used to be scared of numbers when they were related to money. I would rather hide under the table than tackle cashflow forecasts or sales projections – it nearly brought me out in hives. But when I started working with my coach, she made me...
