Getting new customers takes a lot of work.
You’ve put all that effort into marketing and managed to entice lots of lovely buyers. Now what are you doing to encourage them to stay with you?
(And you DO need to encourage them to stay, otherwise they might be tempted by a better offer and leave.)
Let me share 3 secrets that will help you hang on to those oh-so-precious customers and keep them buying from you.
1. Keep In Touch
You have their details, so make sure you keep talking to them. Send regular emails via Flodesk or MailerLite, pop up in their Instagram DMs, engage with their content on LinkedIn. Remember that ‘out of sight is out of mind’ – and if you’re not communicating with them, someone else might catch their eye.
Send them a regular email newsletter showcasing products or services they might like, offering answers to FAQs, including some happy customer testimonials. If they’ve bought from you once then there’s a good chance they’ll come back – but only if you keep reminding them why you’re such a great fit.
Think ‘top of mind’ not ‘out of sight’.
2. Make Them Feel Special
You know how the banks and phone companies keep making offers aimed at new customers? Well, I want you to take the opposite tack. I want you to make offers ONLY to your existing customers.
Give them a special discount code. Give them the first picks of your sale products. Offer them a freebie. Think about what would delight them and make them happy to be one of your customers, while also encouraging them to come back for another look around.
3. Reward Them
Thank them for their loyalty. Have they ordered several times? Say Thank You!
Drop them a quick email saying how much you appreciate their custom. Give them a little added extra or bonus. Send your loyal customers a Thank You card (yes, a real one with a stamp and everything!) – it will make them feel special and they’ll love receiving something in the post.
Your Challenge
It’s far cheaper and easier to sell more to existing customers than it is to keep finding new ones – so how can you make this work for you?
Look at your existing customer list today and plan how you’re going to make them feel special. Come up with at least 3 things and make sure you do one of them this week!