Here’s a little newsletter idea that takes about 5 minutes and your subscribers will absolutely love it.
Ready? It’s this: send them something useful via your email platform (Flodesk, MailerLite, or ConvertKit are all brilliant for this) before you’ve even written a word of your own.
The “Three Things” Email
Every week (or whenever you send your newsletter), include a little section called “Three things I loved this week” or “Three things worth your time” or whatever feels right for your brand.
Then share three things you’ve genuinely found useful, interesting, or entertaining. Could be:
- A podcast episode that blew your mind
- A blog post that made you think differently
- A tool or app that saved you time
- A book you couldn’t put down
- A social media account that’s worth following
- A recipe (honestly, why not?)
- A TV show you’re binge-watching
For each one, write a sentence or two about why you liked it and include a link. That’s it. Five minutes, tops.
Why This Works So Well
It’s easy. On weeks when you’re staring at the screen thinking “I have nothing to say”, you always have something to share. You consumed content this week, didn’t you? Share the best bits.
It’s generous. You’re curating the internet for your subscribers. You’re saving them time by pointing them to the good stuff. That’s valuable.
It makes you human. When you recommend a Netflix show alongside a business book, people see you as a real person. And people buy from people they feel connected to.
It gets clicks. Links get clicked. Clicks train the email algorithm to keep delivering your emails to the inbox instead of the promotions tab. Win-win.
People look forward to it. I’ve had subscribers tell me they open my emails specifically for the recommendations. That’s the kind of loyalty you can’t buy.
How To Start
This week, start a note on your phone. Every time you read, watch, or listen to something good, add it to the list. By the time you sit down to write your newsletter, you’ll have more than enough to choose from.
Pick your three favourites, write a line about each, and drop them into your email. Job done.
The best newsletters aren’t the ones that take three hours to write. They’re the ones that feel like a friend sending you something good. Be that friend.
Never miss a thing
Marketing tips, real business stories and the occasional peek behind the scenes. Nothing spammy. Just the kind of email you actually look forward to opening.