You’d think, wouldn’t you, that if you do a good job for someone then they would tell everyone how good you are? A common myth about getting referrals is that if you do a good job for your customers, referrals will come automatically. Hmm, wouldn’t...
Running a small business is challenging – not only do you have to deal with legal stuff, tax and accounting, you also have to do the thing you’re actually in business for AND market your business so the customers and the money keep coming. It’s not...
I am a big fan of blogging as a marketing tool for businesses. Blogs are the basis of all my marketing – one blog can turn into loads of different things, saving me time and effort. I blog every week and blogging helps my business to get found and brings me new...
I got asked this question recently in one of my groups – how do I market my boring business? Do you know what the lady does? She’s an accountant. She said ‘I can’t take photos of pretty things to put on instagram, my business isn’t exciting, nobody really wants to...
Most mornings you’ll find me being dragged through wet grass by a small, noisy, hairy thing that occasionally stops to poop. It’s one of my favourite parts of the day! I love it because it gives me time to chill after a (usually) frantic school morning. I...
