Let me tell you a story… A lady messaged me and said “Claire, I’m at the end of my tether. I’m thinking of giving up my Reflexology business because this marketing thing is too hard. I’ve spent a fortune on ads, I’ve got a website...
I guess nearly every woman in business has asked this question at some point – how do you decide what to charge when you don’t know where to start? I get questions about pricing every single week, so let me share what I teach my clients. Start With Knowing Your...
Hands up – who has happy customers? Great! Now, do you have a testimonial from each of them saying how great you are and how much they love your product or service? No? OK, Big Girl Knickers time… Why Testimonials Matter Testimonials are a really important part...
OK, brace yourself. The marketing you do today will pay off in 3-6 months. I know this probably isn’t what you wanted to hear, but marketing rarely works immediately. It can take 3-6 months to properly give results – and that’s if you’re marketing...
I love surveys. And I bet you never thought you’d hear me say that! I love them because they bring so much to the party. They help you understand your ideal customers, develop products, build relationships and speak your audience’s language. Here are 5...
One of the biggest struggles I hear from women business owners is this: “My biggest challenge is learning to trust others so I can confidently outsource and free up my time to build the business.” I get it. Outsourcing feels like a HUGE deal – because this...
What is it about owning a business that turns you into a paranoia queen? Every time you hear of a competitor doing well, your mind chatter kicks into overtime. “OMG everyone is saying great things about her.” “How can I possibly compete?”...
Every day I see the same marketing mistakes coming up time and time again. With everything else we need to do, marketing is often a last-minute, hurried affair. In the spirit of helping you make every minute count, here are the top mistakes I see – and how to fix...
Let me share a secret with you. When my daughter Chloe was about six, she thought I had magic superpowers. She thought I could see around corners, that I had a built-in fib detector, and that I magically knew the words to every song on the radio. Now, you and I know...
Sometimes in life, our mindset can be the biggest obstacle to our own success. We talk down to ourselves, limit what we can achieve, play it safe, underprice, under-promise and over-deliver. If we heard someone speak to our children the way we speak about ourselves –...
