Let me share a secret with you.
When my daughter Chloe was about six, she thought I had magic superpowers. She thought I could see around corners, that I had a built-in fib detector, and that I magically knew the words to every song on the radio.
Now, you and I know those ‘superpowers’ were really just a mixture of gut instinct and informed guesses – but when you’re six, it may as well be magic.
What if I told you that you could make your customers think YOU have magic superpowers too?
The OMG Moment
Have you ever read a website or an ad or a social media post and thought “Oh wow, she must be a mind reader! That’s EXACTLY where I am right now” or “This person is describing my life – how do they know? I NEED her!”
The way it’s written speaks so strongly to you that you’re convinced this person is writing for you. To you. ABOUT you.
And when that happens – especially if it’s related to a problem you’re trying to solve – and that person then offers a solution, there’s a very good chance you’ll buy.
Why? Because you already feel like they know you. You trust them because they’ve described exactly how you’re feeling. There’s a connection, even though you’ve never met.
It’s like they added a MAGIC INGREDIENT to their marketing. And this magic ingredient makes people buy.
You Already Have It
The fantastic news is that you already have this ingredient. You’re just not using it!
The magic ingredient is knowledge. Specifically, knowledge of the people who are MOST LIKELY to buy from you. Your ideal customers.
Most of us start out trying to market to everybody. We throw our marketing out there in spadefuls and hope some of it lands in the right place. But it’s time-consuming, draining, and pretty useless.
How To Create Magic In Your Marketing
If you’re going to create that magic connection, you need to work out:
- Who is most likely to buy from you?
- Whose problems do you solve effortlessly?
- Who is going to love what you do and keep coming back?
- Who will tell their friends about you?
- Who will accept your pricing without a second thought?
You need to know this person – your ideal customer – VERY well. Get inside their head and figure out what makes them tick and how you can help them.
Know them so well that when you write a social media post or a web page, it resonates with them SO strongly that they think you’re a mind reader.
And when you write something that resonates, show them how you can help, and make them an offer – there’s a really good chance they’ll buy.
Magic!
(Except we know it’s informed guesses and gut instinct because we know them so well. But shhh – let them think you have superpowers. It’ll do wonders for your street cred.)