I was working with a coaching client recently who’d spotted an amazing opportunity to pivot her business slightly. Not a full rebrand – just a small shift in focus to target a specific group of women she hadn’t previously considered. She literally needed...
I have a confession. I used to be scared of numbers when they were related to money. I would rather hide under the table than tackle cashflow forecasts or sales projections – it nearly brought me out in hives. But when I started working with my coach, she made me...
If Instagram disappeared overnight, how would you tell your customers? I’m not saying that to frighten you. But platforms change. They get sold, they change the rules, they decide your posts should go to fewer people than they did last year. You’ve...
Staring at your phone wondering what on earth to post today? We’ve all been there. That horrible blank screen feeling when you know you should be showing up but your brain has completely left the building. Here are 21 ideas to get you unstuck – whether...
If you’re a local business, it can feel overwhelming knowing where to start with your marketing. You’re in the same town as lots of other people with similar businesses. How do you stand out? How do you get more enquiries and customers walking through your...
Have you ever felt like you’re just… blending in? Like no matter what you do, nobody sees or hears you? That your business looks and sounds pretty much the same as everyone else’s? Here’s the thing. To stand out from the crowd of lookalikes in...
Imagine being able to see exactly what stories journalists are working on, so you could jump in and offer your expert opinion. Imagine knowing when they need a case study or a real business example, so you could put yourself forward. Sounds amazing, right? Well, you...
Focus – it’s the thing we crave most when we’re building our business and yet it’s the hardest thing to find. Between the school run, the never-ending notifications, the Instagram scroll hole, and the seventeen tabs open on your laptop, it’s a...
We all have those months where, for one reason or another, we need to come up with some quick cash in our business. Before the panic sets in, let me share 7 ideas that can bring money in fast – some of these have worked brilliantly for me and my clients over the...
Have you ever felt like money is going out of your business quicker than you can bring it in? You might have a whole load of money leaks quietly draining your profits – without you even realising. Tiny amounts here and there that add up to a serious chunk of cash...
