Hands up if you spend AGES every week on social media and have nothing to show for it except wasted time and a bit of a headache? You see other businesses apparently making loads of money from Instagram and LinkedIn, and you think – what am I doing wrong? The good...
If you know me, you know I talk about Super Customers A LOT. In my opinion, getting clear on who your Super Customer is, is the single most important thing you can do to make your marketing quicker, easier, and more effective. It’s a different approach to what...
I used to sign up for every freebie going. Every webinar, free ebook, lead magnet, and masterclass that had anything to do with business. And after consuming hundreds of them, I noticed something: they were all a bit… samey. The free webinars were 20 minutes of...
I hear this one all the time. “I don’t want to bother them.” “They’ll get sick of me.” “I’ve already emailed once this month.” So the email doesn’t get sent, and then it’s been six weeks, and then it...
You send an email you’ve spent an hour on. You get three unsubscribes. And your stomach drops a bit. I know. It stings every time, and anyone who tells you it doesn’t is fibbing. But those three people were never going to buy anything from you. Somebody...
I have a confession: I used to DREAD writing blog posts. I know – me! The woman who now churns out content like it’s going out of fashion. But there was a time when the thought of sitting down to write a blog made me want to hide under my desk. It reminded me of...
