I remember when I first started out in business, email newsletters weren’t even on my radar. They seemed like a ‘nice-to-have’ for when I had time. Fast forward and my email list is probably my most important marketing asset. It’s the tool that...
Getting new customers takes a lot of work. You’ve put all that effort into marketing and managed to entice lots of lovely buyers. Now what are you doing to encourage them to stay with you? (And you DO need to encourage them to stay, otherwise they might be...
I’m a huge fan of email marketing. Even though our inboxes are busier than ever, a good newsletter will always bring you new business and help forge strong relationships with your subscribers. But those busy inboxes I mentioned… it can be tricky to even...
You’d think, wouldn’t you, that if you do a good job for someone then they would tell everyone how good you are? A common myth about getting referrals is that if you do a good job for your customers, referrals will come automatically. Hmm, wouldn’t...
I was chatting to one of my clients who’s going through a massive shift in her business. We’d just mapped out how she could build a six-figure business and honestly? It was easy. Like, really easy. She left our call buzzing. Then we chatted the next...
It’s tricky being a business owner. Nobody tells you when you start out that there is SO MUCH to consider. You expect to spend most of your time doing the thing you love – the thing that made you want to have a business around it. And then reality hits. I...
