Every week in my client groups the same questions come up. “How much should I spend on Facebook and Instagram ads?” “How much should I pay for my website?” “How much should I budget for marketing each month?” And the thing is,...
Let me tell you a story… A lady messaged me and said “Claire, I’m at the end of my tether. I’m thinking of giving up my Reflexology business because this marketing thing is too hard. I’ve spent a fortune on ads, I’ve got a website...
Hands up – who has happy customers? Great! Now, do you have a testimonial from each of them saying how great you are and how much they love your product or service? No? OK, Big Girl Knickers time… Why Testimonials Matter Testimonials are a really important part...
OK, brace yourself. The marketing you do today will pay off in 3-6 months. I know this probably isn’t what you wanted to hear, but marketing rarely works immediately. It can take 3-6 months to properly give results – and that’s if you’re marketing...
I love surveys. And I bet you never thought you’d hear me say that! I love them because they bring so much to the party. They help you understand your ideal customers, develop products, build relationships and speak your audience’s language. Here are 5...
Every day I see the same marketing mistakes coming up time and time again. With everything else we need to do, marketing is often a last-minute, hurried affair. In the spirit of helping you make every minute count, here are the top mistakes I see – and how to fix...
