I’m a huge fan of email marketing. Even though our inboxes are busier than ever, a good newsletter will always bring you new business and help forge strong relationships with your subscribers. But those busy inboxes I mentioned… it can be tricky to even...
You’d think, wouldn’t you, that if you do a good job for someone then they would tell everyone how good you are? A common myth about getting referrals is that if you do a good job for your customers, referrals will come automatically. Hmm, wouldn’t...
I was chatting to one of my clients who’s going through a massive shift in her business. We’d just mapped out how she could build a six-figure business and honestly? It was easy. Like, really easy. She left our call buzzing. Then we chatted the next...
It’s tricky being a business owner. Nobody tells you when you start out that there is SO MUCH to consider. You expect to spend most of your time doing the thing you love – the thing that made you want to have a business around it. And then reality hits. I...
There’s a saying – when something’s scary, when you’d rather hide under the duvet than deal with it, when your stomach is doing something unpleasant and every instinct is telling you to put it off – you just have to put on your big girl...
If I had a pound for every time a woman business owner told me “my product is for everyone”, I’d have retired by now. With a villa. And a dog that someone else walks. I get it. When you’re trying to build a business, the idea of narrowing down...
