When I first started sending email newsletters, I was a nervous wreck. You know the feeling – you spend ages composing a gorgeous email in Flodesk, carefully choosing images, crafting every word. You take a deep breath, hit send, and then… you wait. A few...
I have a confession: I used to DREAD writing blog posts. I know – me! The woman who now churns out content like it’s going out of fashion. But there was a time when the thought of sitting down to write a blog made me want to hide under my desk. It reminded me of...
You’ve heard people talking about PR – “oooh you MUST use PR in your marketing” or “I’m going to outsource my PR” – but what does it actually MEAN? PR stands for Public Relations. Which still doesn’t really explain much, does...
I had a lovely surprise the other day. One of my clients sent me a message out of the blue with the most incredible results. She’d doubled her income, hit her monthly target, built an email list from scratch, and was getting 80% of her work from repeat business....
We all have those weeks where we just can’t get into our marketing. The inspiration has packed its bags and gone on holiday. You KNOW you should be posting on Instagram, writing your newsletter, updating your website – but it’s just… not happening. I...
Let me ask you something. If Instagram disappeared tomorrow – and let’s be honest, stranger things have happened – how would you reach your customers? If that question made your stomach drop, you need to read this post. Because there is GOLD sitting in your...
